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  • Do Tweets With Hashtags, Quotes, and Images Get More Retweets?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Tweets that contain one or more hashtags are 55% more likely to be retweeted than those that do not, according to a recent analysis Dan Zarrella of HubSpot.

  • Think Social Media Is a Waste of Time? Don't Give Up So Soon

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Especially in social media, if there isn't an immediate and significant response to an initiative, it's deemed a waste of time. But before you rush to judgment, give your effort an honest assessment against these three basic criteria.

  • 10 Things Every Sales Manager Should Know About Sales Performance [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    How well do you know your sales team? To find out how most salespeople feel about missed quotas, the lead pipeline, and sales performance, check out the following infographic.

  • Paid Search Trends: CPCs on the Rise, Bing Gaining Spend Share

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In the third quarter of 2013, paid search impressions, clicks, and advertiser spend increased for both Google and Bing (which includes the Yahoo search partnership), according to a recent report by The Search Agency.

  • #SocialSkim: Social Media This Week, Including Facebook Follow Button, Google Shared Endorsements

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the latest on Twitter (which just launched scheduled tweets), Facebook (which might implement a follow button!) and Google (which made headlines with plans to launch “shared endorsements”). See how people are retaliating. Also get the skinny on BuzzFeed’s plans for world domination, and a cool tool that lets you create images of your product or site in different screen environments. Skim for the cheat sheet.

  • Seven Ways to Talk Your Financial Execs Out of Jargon and Bad Writing

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Sometimes you struggle to get your firm's executives to recognize the power of good writing. You edit their text, but they put the jargon and longwinded language back in. But you can win over your subject-matter experts.

  • 31% of Online Americans Post Videos, 11% Want to Be Viral Stars

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The proportion of American adult Internet users who upload or post videos online has more than doubled in four years, from 14% in 2009 to 31% today, according to a recent report from the Pew Internet and American Life Project.

  • You Are Annoying Your Customers. Do You Know Why?

    Article

    CONTENT TYPE: Article | TOPIC: None

    From social media to retargeting ads, marketers continue to add new communication channels, and with each one we add the ability to sell but we also increase our ability to annoy.

  • Five Tips for Tackling B2B E-Commerce Without Amazon

    Article

    CONTENT TYPE: Article | TOPIC: None

    E-commerce is one of the hottest trends in B2B marketing. Inspired by B2C e-commerce sites, buyers and procurers are demanding that their B2B suppliers deliver buying experiences comparable to those of leading online retailers.

  • Internet Ad Revenues Set Record in 1H13

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Internet ad revenues surged to a landmark $20.1 billion in the first half of 2013, according to a recent report by the Interactive Advertising Bureau (IAB) and PwC US.

  • Whiteboard Selling: Author Corey Sommers Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Corey Sommers, SVP of whiteboard strategy at Corporate Visions, is also co-founder of WhiteboardSelling, where he was CMO. In this episode of Marketing Smarts, he discusses the book he co-wrote with David Jenkins, Whiteboard Selling: Empowering Sales Through Visuals.

  • A More Human Model for Product Storytelling

    Article

    CONTENT TYPE: Article | TOPIC: None

    The resurgence in storytelling, the original social medium, is an important and welcome evolution for many reasons. Memorable stories scale in a way that facts alone cannot. In a world of noise, the best stories win.

  • Use Social Media to Create a Snowball Effect for Your Holiday Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    How do you make the transition from marketing strategy to actionable tactics in time for the holiday season? Here are three ways you can integrate social—and mobile—engagement into your holiday campaigns.

  • Are Companies Getting a Positive ROI From Social Media?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 38% of large consumer companies report a positive return on their social media investments, more than double the number of companies with a negative ROI (18%), according to a recent report by Tata Consultancy Services (TCS).

  • Five Best-Practices to Increase Registration Conversion

    Article

    CONTENT TYPE: Article | TOPIC: None

    Low conversion rates, users that leave your site without engaging, and blatantly falsified registration data are the obvious symptoms of a broken registration system. Consider the following five best-practices for online registration that have been proven to increase conversion rates for leading B2B brands.

  • Top Tips for Writing Successful SMS Marketing Messages [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Write SMS messages that rock by following the tips in this Text Marketer infographic.

  • 2014 B2C Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Business-to-consumer content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months, according to the second annual B2C content marketing study produced by Content Marketing Institute and MarketingProfs.

  • The Opt-Out Email List: To Send or Not to Send?

    Article

    CONTENT TYPE: Article | TOPIC: None

    The Scenario: You want to email a list of people who have not opted in to get email from you (i.e., you have an email "opt-out" list).

  • Email Open Rates and Click Rates Fell in 2Q13

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email open rates decreased 8.3% in 2Q13 from 1Q13 levels, but increased 11.5% over the equivalent period in 2012, resulting in an overall average open rate of 28.5%, according to Epsilon's quarterly email trends and benchmark report.

  • The State of B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Want to know the state of B2B content marketing in North America? The following infographic highlights the findings of a new B2B content marketing study from MarketingProfs and the Content Marketing Institute.