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  • The Most Effective Landing Page Optimization Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketing leaders say A/B testing is the most effective landing page optimization tactic, according to a recent report from Ascend2 and Act-On Software.

  • Three Places to Connect With Consumers on Mobile [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    A whopping 94% of SMB owners use smartphones to conduct business. Check out these tips for reaching them with the right content in the right place.

  • Engagement Secret Sauce: Learn From Social Networks to Attract and Keep Audiences for Yourself

    Article

    CONTENT TYPE: Article | TOPIC: None

    What makes social networks so addicting? Here are four ways to apply their tools and tactics to your own online properties and keep your audiences from straying.

  • #SocialSkim: Facebook Native Ad Updates, Plus 8 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's making native ads easier to customize in third-party apps. Also: the socnet most job applicants use to research companies (it's not LinkedIn); Cinco de Mayo social efforts; and all you need to know about emojis. Skim to stay in the loop.

  • What Moms Want for Mother's Day [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Moms in the US would rather be pampered than receive material gifts this Mother's Day, according to a recent report from Offers.com.

  • Web Forms That Convert: Five Things to A/B-Test

    Article

    CONTENT TYPE: Article | TOPIC: None

    Contact forms, request-a-quote forms, market research forms, newsletter subscription forms... so many kinds of forms! If only you had a silver bullet for easily crafting a form that perfectly converts.

  • How to Build Sales Tools (Content and Collateral) That Actually Work

    Article

    CONTENT TYPE: Article | TOPIC: None

    Companies and marketers are wasting time and resources on creating sales materials that are not what sales teams need. What can be done to give Sales effective tools it can actually use?

  • What Consumers Expect of Local Businesses on Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly three-quarters (73%) of US consumers say Facebook is the most important social media platform for local businesses to have a presence on, according to a recent report from G/O Digital.

  • The Key to Successful Positioning: '3Cs' Research

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. Here's what you need to do.

  • Never Stop Learning: Mark Organ on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    The founder and CEO of advocate marketing software company Influitive explains how he co-founded marketing automation giant Eloqua, why training and development are a "mission-level priority" at his company, and how he hires exceptional employees.

  • How People Phrase Online Searches

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Half of consumers search online using fragments (e.g., "swollen ankle") and half use more fully formed phrases (e.g., "causes of swollen ankle during sleep"), according to a recent report from Blue Nile Research.

  • The Four Principles of a Better Digital Brief

    Article

    CONTENT TYPE: Article | TOPIC: None

    As we continue to ask for more an more of our digital campaigns and products, we need to look at where it all starts—with the digital brief. But most briefs are simply too long, too specific, and too tactical.

  • A Six-Step Guide to Programmatic Direct [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Programmatic direct is expected to account for over 40% of all programmatic advertising spend by 2016. Here's a quick overview of this automatic purchasing process.

  • The Top-Rated SEO Tools by Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which search engine optimization tools are marketers' favorites? To find out, G2 Crowd examined 310 in-depth SEO-tool evaluations written by business and marketing professionals.

  • Four Online Marketing Metrics That Actually Matter

    Article

    CONTENT TYPE: Article | TOPIC: None

    A few weeks ago, I wrote about six stupid marketing metrics that need to die. The response was overwhelming. But marketers wanted to know which metrics still matter. These four do.

  • The Most Mentioned B2B Brands Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    IBM is the most mentioned B2B brand online globally, according to a recent Brandwatch analysis of over 5 million online conversations.

  • How to Become a Pinterest Warrior and Vanquish the Competition [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    About 70 million users are on Pinterest. To reach them, you need to create a Pinterest content strategy.

  • Take 10: How to Beat the Weekly Deadline Blues (and Get Ahead!)

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Management

    In just 10 minutes, you'll learn how to map out your editorial calendar for the year with 12 easy, monthly decisions instead of 52 weekly decisions. With the innovative ideas and tips covered in this Take 10, you'll be able to effortlessly manage your daily and weekly marketing activities.

  • #SocialSkim: Emoji Hashtags, How Buzzfeed Stays Sticky, Plus 11 More Stories in This Week's Roundup!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Even quiet weeks in social can hide big news. Find out how many people joined Periscope in its first 10 days and how well Twitter did in Q1. Also: the birth of emoji hashtags... and the secret to Buzzfeed's video success. Skim to stay socnet-savvy.

  • Four Tips for Adopting a Customer-Centric Mindset

    Article

    CONTENT TYPE: Article | TOPIC: None

    Especially if you're taking an integrated marketing approach, your customers need to be driving the decisions your company makes. If not, your brand could risk becoming irrelevant or—worse—offensive to your audience.