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  • How to Use SlideShare for Lead Gen With E-Books

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Using SlideShare for content marketing (think videos, documents, infographics, e-books, presentations...) can increase brand awareness and drive traffic to your website. But how can marketers use SlideShare for lead generation?

  • The Other Side of Retail: Post-Holiday Returns and Exchanges [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    If you own an ugly sweater store, you're used to post-holiday returns. But what can other retailers do to prepare for the onslaught of customers who want to exchange, return, and maybe even buy more? This infographic shares stats and best practices for succeeding in the return economy.

  • What Consumers Pay Attention to in Local Business Reviews

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Average star rating is what most consumers pay attention to when evaluating a local business based on its online reviews, according to recent research from BrightLocal.

  • How to Evaluate the Company Behind the Martech Solution (and Why That's Critical)

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Selecting the right marketing technology is often a messy process with iffy results, but it doesn't have to be. Do the work to evaluate the company behind the product, and you'll put yourself in a position to succeed. Here's how.

  • How Data Science Will Change the Marketing World as We Know It

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    The thing about "Big Data"? It's overused and misused, but it isn't meaningless. Big Data can seriously improve your marketing. The biggest problem? A lack of people who know how to use Big Data. And that right there is your big opportunity.

  • Click-to-Call: Why the Phone Call Is Back in Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    With so many ways for customers to contact businesses, it can be easy to overlook one of the oldest and most useful: the phone. Click-to-call functionality makes it easy for customers to reach you, and now technology provides for tracking and analytics as well.

  • The Brand-Content Preferences of Different Age Groups

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups?

  • #SocialSkim: Facebook's Sweeping Algorithm Change; LinkedIn's Repositioning: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's biggest algorithm change in years; LinkedIn's campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new network to combat the echo chamber; more!

  • The Future of Email: Four Questions and Answers for 2018

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    What changes or innovations will alter how we email in 2018? What will go away or become less relevant? What role will video play? What are some top tips for email marketers in 2018?

  • How to Get More YouTube Subscribers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    One way to get more YouTube subscribers is to work with key YouTube influencers. Another is to learn from those influencers to see how your brand can organically attract viewers—and then turn those viewers into subscribers.

  • Google Search Trends: How Online Shoppers Find Purchase Ideas and Inspiration

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Online shoppers looking for purchase ideas and inspiration are increasingly using search queries that include terms like "ideas," "shopping list," and "brands," according to recent research from Think With Google.

  • The Five Top Trends That Will Shape Influencer Marketing in 2018

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve to meet marketers' needs, so keep your eye on these five trends.

  • Top Influencer Marketing Trends of 2017 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The influencer marketing space is moving fast, and today's infographic reviews trends from the past year to help you know what to expect in 2018.

  • What Consumers Value Most in Retail Apps

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Consumers say speed is the most important feature of a mobile retail application, according to recent research from SundaySky.

  • Bring Your Sales and Marketing Stars Into Alignment for 2018: Ian Altman on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Demand Generation

    Sales expert, speaker, and author Ian Altman talks 2018 business trends and offers tips for aligning your sales and marketing teams so they're all focused on the same revenue-related goals.

  • Segmentation Models Are Outdated: How to Update Your Marketing Segmentation Practices

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    For decades, marketers have meticulously segmented audiences on demographics and personas, but these methods are growing irrelevant. There are stronger predictors of buying habits.

  • What Do CMOs Predict for 2018? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Luckily, you don't have to be psychic to know what 2018 will likely bring for marketers. PAN Communications asked 11 CMOs what marketing trends they expect to see in the next 12 months. Their predictions can help set you up for a successful year ahead.

  • The Fashion-Shopping Habits of Millennial Women

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social media influencers now surpass friends and family as the primary source of fashion ideas and recommendations for Millennial women, according to recent research from Dealspotr.

  • How to Create Engaging Social Media Campaigns That Get Attention

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Getting people's attention on social media is more difficult than ever. But giving up isn't an option. So... what should marketers do? Create well-conceived, well-written campaigns that cut through the static, of course. Here's how.

  • How to Unlock Your Marketing Career Potential in 2018

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Career Development

    As a marketer, you're used to marketing products and services. But what about yourself? Do potential employers know your value? Read on to find out how to set up your own career for success.