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  • How Millennials Are Changing the Shopping Landscape [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Millennials shop differently from other generations, so any marketer who wants to woo this notoriously brand-loyal generation has to know what they're up to and how they shop. Here's an infographic to explain just that.

  • The Remarkable Reach of Traditional Radio

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Traditional radio continues to reach more US adults each week than any other media channel or any type of digital device, according to recent research from Nielsen.

  • Video Content and Its Role in the Marketing Funnel [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Some 90% of customers say they find video helpful when making shopping or buying decisions. But using video in marketing isn't always straightforward: You have to pick the right video for each stage of the marketing funnel.

  • Seven Content Types That Will Increase Leads and Conversions

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You want your customers and potential customers to think of your content less as annoying advertisement and more as valuable, useful, or enjoyable marketing. Consider these seven types of content proven to help you increase leads and optimize conversion rates.

  • Are Americans Ever Free From Work Email? [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most Americans are dealing with work emails after office hours, including checking their inboxes on weekends and while on vacation, according to recent research from Reachmail.

  • Eight Steps to Leave Blast Emails Behind and Launch Intelligent Communications Instead

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Learn how we marketers can graduate from the tried-and-true daily blast email to take a more personalized, targeted approach—and why it is so critical to our businesses that we do so.

  • Five Mantras That Can Lead to More Leads From Your Blog [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Is your blog working as hard as it should? Check out these five tips for generating more engagement and leads from your blog.

  • The Marketing and Advertising Hiring Climate

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most marketing and advertising executives expect to keep the size of their creative (nontechnical) staff steady in the second half of 2017, according to recent research from The Creative Group.

  • #SocialSkim: Facebook's Huge Investment, YouTube at VidCon: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook to spend millions on original shows, hits major user milestone; YouTube's VidCon announcements and its experimental app open to all; Instagram tires to make you share more; Reddit's big video effort; why you can't just focus on paid social; more!

  • From Onboarding to Ousting: How to Manage Freelance Writers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Just because freelance writers aren't employees doesn't mean they aren't a valuable part of your marketing team. Here's how to seek out those who are right for you and bring them on board, and what signs to look for that they might not be working out.

  • Tradeshow Trends: Budgets, Expectations, Logistics, and More [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Event Marketing

    What do exhibitors really think about tradeshows? How do they choose to attend, and what are their budgets? This infographic highlights results from one survey of tradeshow exhibitors and illustrates trends in the channel.

  • The 10 Most (and Least) Socially Responsible US Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Consumers in the United States rate Wegmans, Publix, and Amazon.com as the most socially responsible companies, according to recent research from The Harris Poll.

  • How to Improve Your Content Marketing by Embracing Failure

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Sometimes, your content crashes and burns. That might mean no one reads your article, it doesn't get shared, or you get bombarded with nasty comments. But, all that's OK. In fact, it might be for the better.

  • Four Steps to a Compelling Brand Story That Wins Over Customers

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    When a brand story is crafted correctly, consumers will be proud to associate with and represent your brand, and they will market it of their own volition via word-of-mouth.

  • How to Improve Your Marketing ROI With Google AdWords [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Google AdWords can be an extremely cost-effective way to advertise and reach customers all over the world. This infographic explains how AdWords works—and how it can improve your ROI.

  • This Is What Works in Facebook Headlines: The 20 Most Effective Phrases

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Which phrases in headlines are most effective in encouraging people to engage with articles on Facebook? To find out, Buzzsumo examined the performance of 100 million article headlines published this year.

  • The Most Important Branding Element You Are Likely Ignoring

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Branding is vital in today's crowded marketplace of companies, ideas, and products. And though most of us understand visual branding with images, colors, logos, etc., few understand that sounds and music can align perfectly with brand attributes—and set your brand apart.

  • Addressable Advertising and Why Marketers Love It: Experian's Jay Stocki on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Jay Stocki of Experian Marketing Solutions explains addressable advertising—what it is, how it works, and why it's the future of TV advertising.

  • The Tangled Web of the Digital Giants [Interactive Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Oh, what a tangled web we weave... when we merge and acquire so many companies! This interactive infographic sorts out which companies own which digital brands and how they are connected.

  • How Marketers Find Social Media Influencers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most marketers find social media influencers for campaigns by reaching out to them directly rather than by using influencer platforms or talent agencies, according to recent research from Bloglovin'.