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  • Seven Reasons to Clean Up Your Dirty Lead Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How clean is your lead data? If it's been sitting around for even a short while, much of it could be outdated and decayed. Check out today's infographic to see how dirty lead data could be hurting your bottom line and what to do about it.

  • The Most Important Attributes of Effective Online Influencers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers say they are most likely to trust online influencers who come across as credible and who appear to have actually used the products/services incorporated into their posts, according to research from IZEA.

  • These Four Data Points Demonstrate Marketing ROI to the C-Suite

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Data can help deliver insights that marketing leaders can use to collaborate with CEOs, CFOs, and sales leaders. And these four essential data points and relationship-building strategies will help you demonstrate ROI and Marketing's value.

  • Print: A Tangible Way to Invigorate Your Marketing Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Print is dead, right? Not so, says an infographic that explains how people respond to print versus digital media. Turns out... print can give your marketing an edge.

  • Loyalty in the Time of Couponing: Barry Kirk on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Barry Kirk, vice-president of marketing for Maritz Motivation Solutions, shares tips on developing effective loyalty programs and discusses strategies for building "cult loyalty" for your brand.

  • The Engagement Gap: How B2B and B2C Firms Are Missing the Mark

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most marketers say they have a deep understanding of how to engage consumers, but many consumers do not agree, according to recent research from Marketo.

  • Three Top Challenges of Influencer Marketing, and Its Past, Present, and Future [Infographic]

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Today, few terms generate as much buzz as "influencer marketing." But is the result more heat than light? Here's a look at three top challenges of influencer marketing, along with a big-picture view of this marketing strategy.

  • Five New Skills to Look for When Hiring Your Next Marketing Superstar

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    Looking to get hired as a marketer? Or to hire one yourself? Here are the five attributes that a modern marketer needs—and the ones that marketing leaders need to look for when hiring a high-functioning marketing team.

  • SMS Is on the Rise for Business: Trends and Stats [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    SMS messages have much better response rates than email, but some brands have been hesitant to get on board. Things are changing, though. To see whether SMS messaging is right for you, check out the latest SMS business trends.

  • The Content Types That Generate the Highest-Quality Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2.

  • 15 Practical Email Marketing Tips for E-Commerce (With Real-Life Examples)

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    These 15 email marketing tips and best-practices (with real life examples) for e-commerce are entirely actionable, and you can easily implement them to increase your conversion rate.

  • Is a Loyalty Rewards Program Right for Your Brand? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    A good loyalty rewards program increases not only the number of repeat customers but also average order value—which can have a significant impact on the bottom line. Check out the infographic for more on how a loyalty program can help you.

  • The Measurable Impact Reviews and Ratings Have on Sales

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    How much of an impact do reviews and ratings have on online sales? Does the number of reviews and ratings matter? Are reviews and ratings more important for higher-priced products/services?

  • #SocialSkim: Facebook and Instagram Redesign, Amazon's Spark vs. Instagram and Pinterest: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: Facebook, Instagram aim for engagement with redesigns; all about Amazon's Spark social platform; LinkedIn's smart share options, a court case it lost, and its native video; Apple pushes original shows; much more!

  • Turnkey Marketing Clouds Fall Short, Here's How You Can Build Your Own

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Multichannel automation, content personalization, social sharing tools, analytics... a marketing Cloud makes it possible to juggle the numerous tools necessary for today's marketing. But do you get a turnkey solution, or do you build your own?

  • The One Thing That Can Make You More Productive at Work [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Yawwwwwn. Is your lack of sleep costing you productivity—and costing your company money? Learn why sleep is crucial to performing your best, and see what you can do to get more of it.

  • The Influence of Instagram on Fashion Decisions [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly three quarters (72%) of Instagram users say they have made a fashion- or beauty-related purchase after seeing the product on the social network, according to recent research from Dana Rebecca Designs.

  • Is There Such a Thing as a 'Brand Fail' Anymore?

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    When corporations mess up, the online outrage and media recrimination seem devastating. But, these days, the result is often increased brand awareness. What does a business have to do to really fail?

  • How to Drive Real Results Through Sales, Marketing, and AI

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Many companies find themselves asking the same question: How do we authentically engage with customers throughout their entire buying journey to keep them satisfied and buying more? The answer, up until now, has been complicated.

  • Five Direct Mail Myths About Millennials [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    If a marketer sends a direct mail piece to a Millennial, is it even read? Very possibly, yes, says today's infographic, which debunks myths about Millennials' interactions with direct mail and offers ideas for how to market to them.