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  • How to Choose the Perfect E-Book Topic

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    E-books are valuable fuel for your content marketing engine. They assist in positioning companies as thought leaders, they provide value to customers and prospects, and they generate leads. But what should your e-book be about? And how do you decide?

  • The Impact of In-Home AI-Powered Devices on Holiday Shopping [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Some 38% of consumers who own an in-home AI-based assistant say they would consider using their device to holiday-shop, according to recent research from SAP Hybris.

  • Five Trends That Will Shape Mobile Adtech in 2018

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Ad tech trends seldom mature overnight, but as the industry figures out how it can improve user experience as well as increase revenue, 2018 will be a rough ride for most.

  • B2B Influencer Marketing (Seriously!) Lee Odden of TopRank on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Digital marketing and PR strategist, consultant, author, and speaker Lee Odden explains why B2B brands need to work with influencers and offers tips for building mutually beneficial influencer relationships to co-create valuable content.

  • The Art and Science of Personal Branding Online [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    What's the first thing a potential employer thinks when he or she views your LinkedIn profile? Make sure you have a strong personal brand online to help create a positive and memorable first impression.

  • Five Things Pro Facebook Marketers Do Differently

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    Why is it that some brands seem to achieve success with social advertising, whereas others struggle to find the right formula? Read on for five secrets from Facebook marketing pros to learn how your Facebook ads can have real impact on your bottom line.

  • Global Ad Spend Forecast for 2018

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global advertising expenditure is expected to grow 4.1% in 2018 and reach a total spend of $578 billion by year's end, according to recent research from Zenith.

  • Three Mad-Scientist Marketing Methods to Ignite Business Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Here are three effective ways you can use lateral thinking to reinvent your marketing and unlock new revenue growth for your business.

  • 'Tis the Season for Data: Holiday Shopping Trends and Predictions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    What are consumers buying for the holidays this year? This infographic explores buying habits from past years to predict how consumers will spend in 2017.

  • Five Ways to Position Your Organization for Sales and Marketing Success in 2018

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Deciding where to focus your marketing and sales efforts in the coming year can be hard. So we reached out to experts, practitioners, and analysts and asked a simple question: How are you positioning your sales and marketing teams for success in 2018?

  • Facebook 3Q17 Advertising Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The average clickthrough rate (CTR) of Facebook ads increased both year over year and quarter over quarter in 3Q17, according to recent research from iProspect.

  • The Small Business Guide to Instagram Stories [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic walks you through the step-by-step process of creating Instagram Stories for your business and highlights some of the additional features of the platform you can use to encourage even more views and engagement.

  • At the Altar of the Future: How to Successfully Wed Creativity to Data

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    By working in lockstep with data scientists, marketers can better understand who their targets are, what they desire, and what their challenges, behaviors, and motivations are. Marketers can then devise more effective campaigns to influence consumers.

  • Four Ways to Build Your Thought-Leadership Influence on Twitter

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    When you have strong thought leadership content, you want to get it in front of the right audience. Twitter can be a helpful channel when it comes to reaching not just readers, but also influencers who can help create more conversations around your content and your brand.

  • The Gmail Effect: How Consumers' Email Preferences Have Changed

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    The proportion of marketing-email subscribers who use Gmail for those subscriptions has jumped 76% since 2014, according to recent research from Yes Lifecycle Marketing.

  • The Marketer's Guide to Social Media Content

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Social Media Marketing

    If you're tired of low response rates on social media, it could be that you're taking the wrong approach to creating and sharing relevant content that captures and engages the attention of your audience. Settle in and start reading—we're going to show you how to do it right.

  • #SocialSkim: Facebook Messenger for Kids; Instagram's New App: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook launches Messenger Kids app; Instagram tests standalone messaging app, adds Stories features; Twitter Lite expands to conquer new markets; Facebook allows pre-roll video ads; Pinterest's president is stepping down; and much more...

  • Consumer-Bank Marketing: Types of Messaging Customers Want [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Bank customers want personalized ads across channels, according to a report that asked consumers their thoughts on how banks advertise online. Check out the infographic for more tips on how banks can speak to their customers effectively.

  • Four Tips for Using Video Content in Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Video is ever changing—from '90s video clips on MTV to vanishing Snapchat Stories—and the platform that airs the content helps shape and refine both video and how it's used. So when you're considering using video in your next social media marketing campaign, also consider this advice.

  • What Entices Holiday Shoppers Into Physical Stores

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Male holiday shoppers are more likely than female holiday shoppers to be drawn into brick-and-mortar stores by online ads and deals displayed in windows, according to recent research from Euclid.