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  • Forrester: Online Moms Less Social but More Purposeful

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Digital moms are less likely than other online women to use social networking sites on a regular basis, but moms who do are more likely to interact with brands and post opinions about products and services on social sites and forums, according to Forrester Research.

  • 3 All-Too-Common Social Media Marketing Myths

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Megan Leap shares the top three myths about social media marketing. She busts these myths and offers suggestions that really work.

  • Five Fundamentals for Productive Ideation Sessions

    Article

    CONTENT TYPE: Article | TOPIC: None

    What makes a great ideation session? The quality of the participants, the energy of the facilitator, and the range of creative exercises. But there are five guidelines that'll exponentially boost the odds of having a productive session.

  • Small Businesses Moving Aggressively to Online Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    Small and midsize companies (SMBs) continue to move marketing dollars to digital channels, according to BIA/Kelsey, which now forecasts digital spending among US SMBs to reach $16.6 billion annually by 2015—roughly 70% of total SMB marketing budgets.

  • Does Groupon Need Saving?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Fabretti reports on the steady decline of the amount of people using Groupon and suggests reasons for it.

  • Screen and Street Appeal: Building a Business to Thrive Online and Offline

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many businesses take great pains to build and nurture their offline brand, yet they drop the ball when they take their messages online. Avoid that problem with these five tips to connecting your online and offline identities.

  • CMOs: Where Are the Marketing Innovators?

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    CONTENT TYPE: Chart | TOPIC: None

    In-house marketing executives say they want to be challenged by the agencies they work with, but only 3% say agencies most often lead the charge for marketing innovation in their companies, according to a new study by The Horn Group and Kelton Research.

  • Make Your Direct Mail Work Better, Stronger, Faster

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Jamie Klemcke shares ideas for the best customers to target for receiving direct mail and what you can do to make direct mail effective.

  • The Five Rules of Great Radio: Rule 4 (a) [Video]

    Video

    CONTENT TYPE: Video | TOPIC: None

    You're driving. Through Iowa. Endless fields of corn. Row after row of stalks the same size, the same height, the same color. That, actually, is much like a drive through radio advertising. How can you hope to stand out?

  • Content vs. Messaging: How the Digital Customer Narrative Is Changing Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content is more than just words. Content experiences that are strategic, planned, structured, and measured can develop a new customer narrative that'll bring companies and customers closer than ever.

  • Local Business Search: Mobile Surges 34%

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    CONTENT TYPE: Chart | TOPIC: None

    Mobile local search is growing at unprecedented levels: 77.1 million mobile subscribers accessed local content* via mobile devices in January 2011, up 34% from the 57.6 million who did so one year earlier, according to a report by the Local Search Association (LSA).

  • Why Consistent Pricing Is Important (Especially During a Recession)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Kalen Smith discusses three good reasons why it is important to have consistent pricing, especially during a recession.

  • How Virgin Atlantic Improved Sales Attribution and Saved Six Figures in Two Months

    Article

    CONTENT TYPE: Article | TOPIC: None

    When a customer makes a purchase on your site, are you able to pinpoint exactly who to give credit to for the sale? Learn how Virgin Atlantic Airways tackled that problem.

  • Forrester: Interactive Spending to Reach $76.6B by 2016

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    CONTENT TYPE: Chart | TOPIC: None

    US advertisers are expected to spend nearly $77 billion on interactive marketing by 2016—as much as they now spend on TV—according to a new report by Forrester Research. By 2016, search, display, mobile, email, and social media together are expected to constitute 26% of all ad spending, up from 16% in 2011.

  • How to Write Smart Objectives That Matter (& Are Measurable)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Maria Jarski offers tips for writing clear objectives from the MarketingProfs PRO seminar Measuring & Sustaining Social Success.

  • Digital Loyalty: You Built It. What's Next? Part 5 [Video]

    Video

    CONTENT TYPE: Video | TOPIC: None

    In the final installment of this five-part video series on Digital Loyalty, experts from The Buddy Group and Badgeville explore key considerations of a consumer loyalty, incentive, or rewards program, including achieving sustainability and promoting loyal participants with status rewards.

  • Snackable Content: The Key to Engagement

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether it's listening to an iTunes 30-second free snippet or grabbing a snack pack of chips, people like to sample. Apply that idea to marketing, and learn why it pays to create consumable, snackable content.

  • Women, Older Adults Now Own Most E-Readers

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    CONTENT TYPE: Chart | TOPIC: None

    After being embraced early on by young adult men in the US, e-readers have become increasingly popular among women and older adults, according to a new report by Nielsen. Though tablet ownership is still dominated by men, growing numbers of older Americans are buying the portable devices.

  • 5 Tips for Social Couponing Bliss

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jason Miller shares 5 ideas for making sure that your business takes advantage of the social couponing craze.

  • The Future of Marketing Is Crowdsourced

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your customers will soon wield more and more power, becoming the most powerful communications channel. Are you ready for the new world of marketing? Learn the five keys to building a crowdsourced future..