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  • 139 Stats and Facts About Instagram [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Half of Instagrammers follow at least one business, according to this infographic that highlights 139 facts and stats about the image-sharing platform. See how Instagram is used and how your company can get in on the action.

  • The Job Benefits Employees Value Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    For employees, the most important job benefit is health, dental, and vision insurance, according to recent research from Fractl.

  • Five Questions to Answer When Creating a Video Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Here are five ways to get smart about planning, implementing, and measuring video to ensure your video marketing campaign engages your audiences and achieves your objectives.

  • How to Measure LinkedIn Organic Activity

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Measuring the impact and influence of organic LinkedIn activity is not easy. The social network's analytics features are limited for organic (i.e., not advertising-related) activity. But it's doable.

  • Content Enlightenment: Seven Mantras of Inbound Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Successful inbound marketing content is no accident. This infographic walks you through seven steps to ensure your content generates leads, builds visibility, and is measurable. Consider it a journey to inbound enlightenment.

  • Account-Based Marketing: Top Tactics, Challenges, and Goals

    Chart

    CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

    Marketers say personalizing content is the most effective account-based marketing tactic, according to recent research from Ascend2.

  • Five Tips for Nailing Your First Tradeshow

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Tradeshows can feel overwhelming unless you have a few tips and tricks up your sleeve. Luckily, you know exactly what you need to do to make a fantastic impression—thanks to an article you read about nailing your first tradeshow...

  • How to Become Hyper-Relevant—Build a 'Free Range' Brand: Nicole Ertas on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Many once-dominant brands find it tough to stay relevant today. Brand strategist Nicole Ertas offers tips for building a "free range" brand that reaches various types of buyers. She also discusses new buyer archetypes and how to appeal to each type.

  • The Lowdown on Social Media Influencers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Just who are those elusive social media influencers, and what can they do for you? Check out this infographic to learn more about influencer marketing.

  • How B2B Tech Buyers Evaluate Vendors: Most Valued and Trusted Information Types

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    When evaluating products/services, B2B technology buyers value hands-on experiences, such as free trials, over marketing collateral from vendors, according to recent research from TrustRadius.

  • Five Ways to Gain Customer Insight: A Guide for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Having a strong understanding of your customers helps you spot warning signals before sales go completely south, as well as discover trends that can lead to new areas of growth and opportunity. Here are five steps you can take.

  • Your Guide to Email-Open Statistics on Mobiles [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Most emails are opened on mobile devices, but most conversions from email are still happening on desktops. Check out this infographic to see how your brand stacks up when it comes to mobile email metrics.

  • Is Snapchat Just a Fad?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    US adults are split on whether Snapchat is just a fad or whether it's here to stay, according to recent research from Fluent.

  • #SocialSkim: Facebook Undermines LinkedIn, Amazon Takes on Skype: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week, two giants gang up on a third: Facebook undermines Microsoft's LinkedIn as Amazon digs at Microsoft's Skype. LinkedIn unveils new data-driven features, Facebook comes to your TV screen, and Yik Yak's founder launches Slack-like app for students.

  • Eight Subscription Models and Five Best-Practices for Your Offerings

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Customers buy on convenience—because they want to make their job or their life easier. Automatic renewals are as easy as it gets. And from a business standpoint, it guarantees repeat business—the lifeblood of well-run organizations.

  • Eight SEO Trends to Expect in 2017 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Search engine optimization has been evolving continually, and numerous changes are expected in 2017, too. See these eight SEO predictions so you can plan ahead for success.

  • The 10 Super Bowl Ads That Stood Out Most With Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Super Bowl commercials from Kia and Budweiser were the ones that stood out the most with consumers this year, according to recent research from OdinText.

  • Six Email Worst-Practices: How to Send Your Emails to Your Customer's Trash

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Are you becoming an annoyance in your customer's inbox? Avoid these six worst-practices and learn how to instead get your messaging to resonate with your audience.

  • Five Top Content Leaders Shed Light on the Needs of Modern B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing experts Scott Abel, Ardath Albee, Michael Brenner, Ann Handley, and Robert Rose share a heap of insights on content. If you know content marketing, you know that's quite a squad.

  • What Makes a Good Boss? Follow This Flowchart to Find Out [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    What makes a good (or even great) boss? Are you one... or do your leadership and management skills need work? Find out by answering the questions in this flowchart infographic.