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Your initial contact with a prospective customer leaves little margin for error. The first conversation is the most critical and least forgiving point of the entire sales process. Within the first 20 seconds you must simultaneously establish relevance and credibility—or you will be dismissed as just more marketing noise in the relentless barrage of sellers looking for attention.

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With all the emphasis these days on getting your message out using online media, we simply forget to focus on how to develop the right message. Many a company goes to market without having fully defined its customer value proposition. Don't make that mistake.

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Do your customers look at your products with the same eager anticipation as they once did? Have your customers stayed "married" to you? Would you consider them still in love—or waiting it out until someone better comes along?

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Today's multichannel catalog/online environment is a lot like the summer county fair. In fact, there are some surprisingly apt comparisons.

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Emerging economies are home to 84% of the global population and account for almost half the world's production. What's more, these regions are home to relatively inexperienced (and apparently, therefore, impressionable) populations and potentially high purchasing power. Clearly, this represents a real opportunity if there ever was one. Or does it?

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Is your commitment to customers real? Or are you merely jockeying for position on the latest customer scoreboard?

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Last year, MP3 player sales totaled $4.23 billion. Half of all US teens now own a player (with video capabilities increasingly becoming the norm). And of the two billion cell phones in use worldwide, 236 million now contain 3G technology enabling video playback. Can you say mini media market? Well, it may not be so mini.... As Mark Twain observed, there are lies, damn lies, and statistics. But timing is everything.

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Computers are the campfires of today, around which we are all gathered. If you have a good story to tell there, people will listen. Here is a practical guide to creating brand-driven Web entertainment that marketers can use in their content-development efforts. The key is to have fun, experiment, and create some memorable stories.

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There's more than one way to skin a cat—and for achieving natural search engine results.

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Thanks to technology, you've got a big file of data available for your review and analysis. But what to do with all those numbers? How do you change them into English? How do you help them tell you a story about an advertising campaign?

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Here are four common mistakes that service firm leaders make, and five tips on how to save time, money, and heartache when thinking about the dreaded competition.

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As retailers strive to touch consumers at every step of the purchase cycle, retail marketing has evolved to become a mosaic of mass-media branding, tactics for driving store traffic, in-store experience, and loyalty programs. It's a lot to manage, but this checklist should help.

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A great many changes are taking place online right now. This is particularly true when you are trying to reach and sell to potential customers who are up-to-date with new technologies and ways of using the Web. Meanwhile, too many online marketers are still scratching their heads and wondering whether they can muster the courage to launch a blog.

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There is currently a fundamental shift in business thinking. In fact, business leaders are embracing, with great impact, the concept of integrating analytical abilities and creativity. And this is where our left brain-right brain discussion takes us....