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  • E-tailers Sending High Volumes of Email to Inactive Subscribers

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    CONTENT TYPE: Chart | TOPIC: None

    Most top-brand online retail marketers ignore signs of inactivity among their email subscribers, and continue to send email messages at steady and frequent rates, despite their subscribers' lack of response (no opens, clicks, or purchases), according to a study by Return Path.

  • How to Fail as a Marketer in 10 Easy Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    By guest blogger Marjorie Clayman, director of Client Development at Clayman A lot of the content that marketers can find and reference these days aims to inspire, motivate, and educate.  This article is a bit different. This article is for marketers who most sincerely want to fail. It’s for marketers who find success very run of

  • Social Media Trends Demanding for Marketers

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    CONTENT TYPE: Chart | TOPIC: None

    Social media continues to rapidly evolve—offering new channels and opportunities for marketers—but keeping up with the latest developments in social media takes work: 65% of advertising and marketing executives say it's somewhat or very challenging to keep up with social media trends, according to a survey from The Creative Group.

  • 3 Social Media Insights From #TechChat With Guy Kawasaki

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Megan Leap shares the top three social media insights from the MarketingProfs #TechChat with Guy Kawasaki.

  • Google's Share of Searches Holds Steady in July

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    CONTENT TYPE: Chart | TOPIC: None

    Google continued to dominate search in July, accounting for 71.43% of all US searches conducted in the four weeks ended August 1, 2010, while Ask's share of searches reached 2.32%, up 6% from June, according to Experian Hitwise data.

  • 3 Steps for Clearing Hurdles to an Ultra-Managed Inbox

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Stephanie Miller discusses how email marketers can overcome the hurdles of new email filters.

  • 5 Skills Marketing Employees Must Have

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Carlos Hidalgo shares five vital skills that marketing employees should have.

  • Pick-Up in Communications Spending Forecast for 2010-2014

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    CONTENT TYPE: Chart | TOPIC: None

    Driven by gradual economic recovery, advances in digital technology, and secular shifts in business and consumer spending, total communications industry spending is on pace to increase 3.5% in 2010 and post a compound annual growth rate (CAGR) of 5.8% from 2010 to 2014, reaching $1.4 trillion in spending by 2014, according to Veronis Suhler Stevenson (VSS).

  • Sad Shoppers Spend (Sniffle) More

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch shares recent findings about how sadness makes shoppers spend more.

  • Online Video Rankings: Facebook Climbs to No. 3

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    CONTENT TYPE: Chart | TOPIC: None

    Some 178 million US Internet users watched online videos in July 2010 for an average of 14.7 hours per viewer, according to comScore Video Metrix. Though Google Sites continued to dominate online video viewing during the month, Facebook jumped one spot from its June ranking to become the third-most popular online video viewing destination.

  • 59 Proven Ways to Electrify Your Offer and Make More Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're using direct marketing to sell your products and services, then you know that it's all about making an offer. But are you testing your offers to find out what work best? There are hundreds of offers and thousands, perhaps millions, of offer variations you can test. However, some offers are proven winners. Here are 59 of them.

  • 10 Tips for Building a Revenue-Generating Mailing List for Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    If no one's reading your email campaign, no matter how great it is, it's not going to make any sales. You need a great email list filled with customers and prospects who have said yes to receiving information from you and who will be moved to action if the time or offer is right. But that list needs to grow if you want your business to grow.

  • What Online Content Will People Pay For?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Since the Internet began, some 40 years ago, most of its content has been free to access. Today, that is still the case. However, paid content is one of the fastest-growing areas of Internet business, generating more than $15 billion in revenues in 2009 in the US alone. With so much freely available on the Web, what type of content will people actually pay for?

  • Four Social Media Tips for Small Businesses

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media can be an effective marketing tool for small businesses. However, different businesses have different needs and different reasons for adopting social media. Regardless of the reason, social media can serve as an efficient, low-cost marketing tool for businesses seeking to generate measurable business results.

  • Local Business Search via Mobile Up 14%

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    CONTENT TYPE: Chart | TOPIC: None

    Consumers looking for local business information are increasingly turning to their mobile devices: The number of people who accessed Internet business directories on a mobile phone reached 17.3 million in March 2010, up 14% from the same period a year earlier, according to a study by the Yellow Pages Association (YPA).

  • Reinventing Bus Travel: Clean, Convenient & Connected

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Christine Whittemore discusses the reinvention of bus travel, now socially connected, cost-efficient and convenient.

  • Consumers Focus on Savings, Not Sprees

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses the new results of the new survey by Deloitte and the Harrison Group about consumers wanting to save money, not spending.

  • Gartner: Mobile Device Sales Up 13.8%, Android Surges

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    CONTENT TYPE: Chart | TOPIC: None

    Driven by increasing smartphone adoption, worldwide sales of mobile devices to end-users reached 325.6 million units in the second quarter of 2010, up 13.8% from the same period a year earlier, according to Gartner.

  • Teen Social Media Influencers Wield Power Online and Offline

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    CONTENT TYPE: Chart | TOPIC: None

    The Web's most influential teens are more likely than other teens to actively participate in social media and digital activities, such as updating their social networking status and sending text messages, but they are also more likely to spend time influencing their peers and socializing offline, according to a survey from myYearbook and Ketchum.

  • Analyze This: Outcome Metrics vs. KPIs

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Maria Pergolino discusses how gathering web metrics and creating reports with objective and KPIs data is vital to marketing.