Search Our Marketing Resources

CONTENT TYPE: Article | TOPIC: None

The Exodus story tells us about one of the world's first CEOs. With Passover beginning the night of April 2, it seems fitting to look at Moses' strengths and weaknesses. Was he a good leader? Did he market freedom and the Promised Land successfully? Whether your religious traditions embrace the Old Testament or not, the Exodus story captures the responsibilities of leadership. Moses certainly has some similarities to present-day leaders... and some differences, of course.

CONTENT TYPE: Article | TOPIC: None

This month, college players are hoping their hard work, preparation and practice will pay off with a NCAA title. Marketers, like the college teams, can use these five winning strategies to improve their email marketing game.

CONTENT TYPE: Article | TOPIC: None

A Web widget is a mini tool—a chunk of code that people can insert in just about any Web page to perform a specific function. Usually, Web widgets are snippets of HTML. Experienced Web developers may question the significance of Web widgets. For them, the concept of chunks of reusable HTML doesn't seem particularly revolutionary. However, for marketers, widgets have become very important.

CONTENT TYPE: Article | TOPIC: None

CONTENT TYPE: Article | TOPIC: Social Media Marketing

CONTENT TYPE: Article | TOPIC: None

In the beginning, your company created a Web site. And it was good. But then it grew. And grew. And grew. Until it encompassed the heavens and the earth in content. Something for everyone. Everything for someone. And it ceased to be a coherent presentation to anyone. It became Encyclopedia Corporatica—a massive tome of information that includes press releases from five years ago. An impressive body of work, to be sure. But as a sales tool, as a marketing vehicle, it sags under its own weight.

CONTENT TYPE: Article | TOPIC: None

The long tail of the "Green Marketing" niche seems to be getting thicker as America mainstreams into greener consumerism (some call it "prosumerism"). With such a dynamic and emerging marketplace, it's important to understand where the Green Market came from and how it will progress into the future. This series of articles will be taking a closer look at this burgeoning market by dissecting the factors that may contribute to its sustainability... or fracture its foundation. Here's the first in the series.

CONTENT TYPE: Article | TOPIC: Writing

The press release is certainly not dead, as some PR people may have you believe. Yes, it's been loaded up with jargon. Weighed down with buzzwords. Scrubbed clean of any meaningful executive quotes. But, in spite of it all, the press release can provide more value and is read by more people than ever before.

CONTENT TYPE: Article | TOPIC: Writing

As "A Whole New Mind" author Daniel Pink puts it, we have entered a new era: a less linear "conceptual age." As we live our personal lives with a better understanding of how interconnected everything is, our work as marketers should also be considering how consumers take in our messages. Today, storytelling—in its many forms—is one of the most powerful tools for presenting the truths of your product, service, or brand.

CONTENT TYPE: Article | TOPIC: None

Private labels started as cheap, inferior products and more recently became copycats. Today, best-practice retailers are using "premium store brands" to help position the retailer as a "brand." In fact, the emergence of the new premium private labels is the hottest trend in retailing.

CONTENT TYPE: Article | TOPIC: None

We've all been on the receiving end of far too many poorly constructed surveys that required too much time and energy simply to share our thoughts. Here's a top 12 list of how to conduct surveys without losing contact with your customer.

CONTENT TYPE: Article | TOPIC: Writing

CONTENT TYPE: Article | TOPIC: None

CONTENT TYPE: Article | TOPIC: None

Warren Buffett is regarded by his peers as one of the brightest and most savvy minds in investment, business strategy, and CEO leadership. Buffett is known for the autonomy he gives to his managers, the ability to think "long term," and unparalleled skill in evaluating talent. He's also a CEO who spends a lot of money on marketing. Here are three lessons you can borrow from Buffett.

CONTENT TYPE: Article | TOPIC: None

As one of the 4 Ps of marketing, pricing is the most direct way of communicating value to customers. It has the most direct impact on bottom-line performance. At the same time, price as a marketing instrument is tricky. Here's the basics of pricing from both a strategic and tactical angle.

CONTENT TYPE: Article | TOPIC: None

Most marketers have heard by now of the kerfuffle about an internal memo, leaked through a popular Starbucks fan blogsite, penned by Starbucks Chairman Howard Schultz. The blogosphere is abuzz with the come-to-Jesus nature of Schultz's revelation that Starbucks may have lost its mystique. So what's next for the brand?

CONTENT TYPE: Article | TOPIC: None

Marketing operations enables an organization to run the marketing function as a fully accountable business. Marketing operations is about performance, financial management, strategic planning, marketing resource, and skills assessment and management. If you are considering developing a marketing operations function, this article outlines some the five primary responsibilities.

CONTENT TYPE: Article | TOPIC: None

An annual review of your brand can take several forms. The full-blown brand audit, in many cases, is complete overkill. Unless there are obvious signs that your brand is under performing, a quick checkup will likely suffice.

CONTENT TYPE: Article | TOPIC: None

Most of us dread unproductive business meetings. Here's several ways to improve their efficiency and usefulness.

CONTENT TYPE: Article | TOPIC: None