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  • Three Lesser-Known Ways to Enhance AdWords Quality Score

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are you dissatisfied with the results of your Google AdWords ads? A low "Quality Score" could be to blame. If you've tried all else but aren't seeing results, give these three unconventional tips a shot at bumping up your score.

  • Digital Ad Spend to Climb 14%, Social Media 35%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US direct and digital advertising expenditures are forecast to reach $163.9 billion in 2011, up 6.2% from 2010 levels, according to a report from the Winterberry Group. Of that total, digital spending is expected to reach $31.6 billion, up 14.0% from the previous year.

  • Machines Are Reading Your Site ... and They Only Care About Two Things

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch discusses the implications of machines reading the news for marketing, PR and social media professionals.

  • Online Reputation Management's Top 3 Challenges

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Online reputation management (ORM) has become a hot term in digital marketing. But few marketers know exactly how to use it to their advantage. Learn how to tackle the Top 3 ORM challenges, and let your brand shine.

  • Direct and Digital Marketing Jobs Rebounding in 1Q11

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In anticipation of stronger business conditions, more than one-half (52%) of digital and direct marketing executives plan to increase hiring in the first quarter of 2011, up from the 41% who said so in the previous quarter, according to a survey from Bernhart Associates.

  • 5 Ways That Facebook Could Better Handle Privacy Concerns

    Article

    CONTENT TYPE: Article | TOPIC: None

    A MarketingProfs guest blogger and the CEO of Appitalism.com, Simon Buckingham shares 5 ideas Facebook could use to address the privacy concerns of its users.

  • Make These 5 Mental Shifts & Start Seeing the Opportunities Around You

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Stephen Denny offers 5 new mental shifts to make in order to see the opportunities hidden in plain sight around you.

  • Social Media Isn't Dead (No Matter What Some Folks Say)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger BL Ochman defends the importance of social media in response to AdAge's claim that social media is useless and dead.

  • Why You Should Use Engagement Metrics to Guide Your Messaging

    Article

    CONTENT TYPE: Article | TOPIC: None

    How many Facebook fans or Twitter followers you have isn't necessarily the best indicator of how many people are receiving your message. But a new breed of engagement metrics can give you those answers, and help mold your messaging to generate the highest levels of engagement.

  • Brands Don't Use Social Media Effectively

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though growing numbers of companies are using social channels to connect with their customers, only 12% of business executives say their companies are using social media effectively, according to a study by Harvard Business Review Analytic Services.

  • 6 Reasons Why Right-Brainers Will Rule the Future

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Elaine Fogel interviews best-selling author Daniel Pink about why he thinks right-brainers will rule the future.

  • How to Get Lost in the Crowd

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Steve Woodruff offers advice about how to be boring, vague, and blend into the crowd ... then he recommends ignoring this advice!

  • Five Important B2B Marketing Trends in 2011

    Article

    CONTENT TYPE: Article | TOPIC: None

    2011 is here, and that means B2B marketers have just been evaluating plans and allocating budget. Though each company is different, the same five trends will affect them all—and marketers who capitalize on them are better positioned to reach their goals.

  • Google Captures 67% of Search in December

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Sites led the US explicit core search* market in December 2010, accounting for 66.6% of total searches conducted during the month, followed by Yahoo Sites with 16.0% and Microsoft Sites with 12.0%, according to data from comScore qSearch.

  • Seven Ways to Gain PR Campaign Momentum

    Article

    CONTENT TYPE: Article | TOPIC: None

    Gaining PR campaign momentum can seem impossible without the availability of your client contacts or the participation of the management team. Learn seven ways to overcome these challenges, and watch your PR campaign soar.

  • Mobile Ad Campaigns Still Beating Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile campaigns continue to be a powerful ad channel for marketers, outperforming online advertising by roughly three times across a variety of metrics, including ad awareness, message association, and purchase intent, according to a study by InsightExpress.

  • How to Engage a Tradeshow Audience Year-Round

    Article

    CONTENT TYPE: Article | TOPIC: None

    When it comes to tradeshow participation and building brand awareness, having a well-defined communications strategy before, during, and after the event is crucial to maximizing your return on investment (ROI).

  • B2B Brands Score With Online Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Only one-half (50%) of B2B marketers formally measure the return of their online marketing investments, but those who do say online is more effective than traditional marketing channels, according to a report by AMR International.

  • The Four Essential Phases of Social Media Adoption

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Using social media as a comprehensive, effective marketing channel for your organization can be met with challenges or seem daunting. It doesn't have to be. This four-phase adoption model will help your company see the bigger picture when it comes to social media.

  • Shoppers Using (and Loving) Mobile for In-store Buying

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though few consumers actually make purchases using mobile devices, smartphones are playing an increasingly important role in shoppers' buying decisions, particularly when they are visiting physical stores, according to a new study by ForeSee Results.