FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • If Marketing Automation Could Talk: An Interview

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Carlos Hidalgo interviews Marketing Automation and asks about its purpose, reputation, and the misconceptions regarding its use.

  • The Career-Search Game Changer: Your Video Bio

    Article

    CONTENT TYPE: Article | TOPIC: None

    When you strip away the basic requirements expected of marketers—hard skills and experience—what's left? Everything that can't be said in a resume! Learn how to stand out and let your personal brand shine with a video bio.

  • Celebrity Followers, Fans, Valuable to Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Celebrities can be valuable to advertisers, but so too can the people who follow them on social media sites: 64% of US adults who follow a celebrity also follow a brand, according to a survey from The Nielsen Company.

  • LinkedIn Passes 100-Million Member Mark

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    LinkedIn has reached the 100 million member mark, the company announced today (Tuesday, March 22). Its members hail from some 200 countries, though a large plurality—44%—are based in the United States, LinkedIn said. In the past year, among the fastest-growing countries in terms of LinkedIn membership were Brazil, Mexico, India, and France.

  • Please Like Us! (Are All Those Facebook 'Likes' Worth It?)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ekaterina Walter discusses how businesses ask for Facebook likes and whether it's best to have many quiet followers or a few active ones.

  • Five-Star Books: Content Rules by Ann Handley and C.C. Chapman

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you are a content creator, use Content Rules to break through writer’s block. If you are a content manager, use the book to elevate the quality and impact of the output. Regardless of your level in the organization and your responsibilities, you will use this book to guide your work every day.

  • Bad News (About Brands) Travels Fast

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than one-quarter of US consumers (26%) say they are more likely to tell family, friends, and coworkers about a bad experience with a product or service than a good one, according to LoyaltyOne's COLLOQUY report.

  • Best-Practices in Customer-Experience Leadership: Voices From the Top

    Article

    CONTENT TYPE: Article | TOPIC: None

    How do customer service champs maintain their loyal following? Three key speakers at this week's annual Customer Experience Leadership conference preview their talks and share best-practices on customer-centric cultures.

  • B2B Brands Undervalue Online Display Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Only 13% of B2B interactive marketers say they have increased online display budgets in 2011 relative to 2010 levels, in large part due to perceptions of ineffectiveness, according to a new report from Forrester.

  • It's Not All About You: How to Strengthen Your Customers' Experience

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Linda Ireland shares advice from talking to line executives and business leaders about the impact of customer experience on business.

  • Need a Brilliant Brand Strategy? Go See a Movie

    Article

    CONTENT TYPE: Article | TOPIC: None

    Filmmakers and marketers migrate toward one another because the key to their success is the same: story. Learn how Apple successfully created an emotional bond with its customers that transcends commerce and lives on.

  • Nearly Half of Tweets Sent via Third-Party Apps

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among a sample of 25 million tweets posted on March 11, 2011, some 42% were sent via third-party clients—roughly four times the average level implied by Twitter, according to a report by Sysomos.

  • Is Social Media Content Killing Your Business?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Mark Ivey discusses how to have better bloggers for your business ... which results in better business.

  • Case Study: How Olympus Spurred Product Awareness and Sales With Augmented Reality

    Article

    CONTENT TYPE: Article | TOPIC: None

    Consumers are up to four times more likely to buy a product once they’ve held it in their hands. But it can be challenging to get people into stores, let alone within reaching distance of your product. To provide the masses with a virtual hands-on experience, Olympus tried a new augmented-reality technology.

  • Small Business Marketing: Social, Search Fastest-Growing Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite a lack of investment in marketing technologies and staffing over the past two years, many small businesses are now stepping up investments in digital channels such as social media, search, and online advertising, according to a survey from Network Solutions and the University of Maryland's Smith School of Business.

  • Omniture Summit: Where 2,600 Digital Marketers Geek-Out, Party With Lenny Kravitz & Ski on Adobe’s Dime

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Tobias Schremmer recaps the highlights of the Omniture Summit 2011.

  • Mobile Marketing: No Longer a Tradeoff Between Reach and Targeting

    Article

    CONTENT TYPE: Article | TOPIC: None

    Communicating with your customers via the mobile platform is an effective way to engage, share offers, and learn about your consumers. Learn how to reach your target audience and boost your mobile marketing ROI.

  • Pew Profiles 'On-the-Go' Mobile Local News Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-half of US adults (47%) get at least some local news and information via cellphone or tablet computer, and such mobile consumers tend to be young, affluent, and more plugged into digital media and their local communities, according to a survey from Pew.

  • Rehashing: The New Boring Marketing Concept

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Elaine Fogel discusses the lack of any new content under the sun and challenges content creators to share tips for new ideas.

  • How Vulnerable Are You to Customer Defection?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Our job as marketers is to acquire, grow, and retain profitable customer relationships to create a sustainable competitive advantage. Here are five factors for measuring (and maintaining) successful customer relationships.