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  • Real-Time Marketing: How Today's Marketers Are Deploying New Tactics

    Article

    CONTENT TYPE: Article | TOPIC: None

    Real-time marketing is constantly evolving, and it's more competitive than ever now. A wave of new technologies can help businesses enrich the customer experience—and boost results—in real time.

  • 6 Quick Tips for Designing Emails for Mobile Devices

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Maria Jarski shares tips about designing for mobile devices from Loren McDonald's kick-off speech for MarketingProfs University.

  • Shoppers Buying Less Impulsively Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As shoppers become smarter and more informed—using online channels to evaluate options, socialize about brands, and find the best deals— they are becoming less impulsive when making purchase decisions, according to a new survey from Yahoo.

  • How to Use Customer Experience to Differentiate Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    Differentiating a brand today requires expanding brand management from a traditional product, price, place, and promotion focus to a focus on customer experience as well. Here are four strategies that'll make your brand shine.

  • Online Ad Targeting: Who's Most Likely to Act?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Business professionals working in the legal, retail, and software industries are most likely to take action—such as download a whitepaper, start a free trial, or make a purchase—after clicking on an ad, according to a study by Bizo. Those working in certain job functions, such as operations, legal, and sales, are also more likely to act on ads.

  • 5 Big Ideas for Improving Your Enterprise Marketing Management

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Steve Haase of ThoughtLead shares five ideas from speakers at the M.Tech 2011 event regarding improving enterprise management.

  • How to Hire a Chief Content Officer: 11 Key Traits

    Article

    CONTENT TYPE: Article | TOPIC: None

    What should a business look for in a chief content officer—the key person responsible for sharing and creating its content? To succeed in this important role, your ideal candidate should have these critical (but not so obvious) skills.

  • Top 50 Websites: CareerBuilder Joins Ranking, Netflix Surges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Yahoo Sites comprised the top-ranked Web property in April 2011 with 187.4 million visitors, followed by Microsoft Sites with 178.9 million and Google Sites with 175.9 million, according to comScore Media Metrix service. CareerBuilder captured a spot on the top 50 ranking for the first time in April, at No. 43, while Netflix jumped six spots to No. 36, attracting 28.6 million visitors during the month.

  • The Convergence of Search and Social Media

    Article

    CONTENT TYPE: Article | TOPIC: None

    The ever-increasing interdependence between search and social media should be viewed as an opportunity rather than a threat. Learn how to use both strategically, and boost your marketing effectiveness.

  • Two-thirds of Enterprises to Deploy iPads, Tablets by 2012

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    CONTENT TYPE: Chart | TOPIC: None

    More than two-thirds of companies (68%) plan to formally deploy iPads or other tablet computers by 2012, with sales force automation applications, particularly cloud-based systems, a key driver of that adoption, according to a survey from Model Metrics.

  • Unfollow, Unfriend, Retweet: AP Stylebook Adds Another 21 Words

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs chief content officer and author of "Content Rules," Ann Handley shares the latest 21 words added to the AP Stylebook.

  • Snow White and the Seven Online Marketing Sins

    Article

    CONTENT TYPE: Article | TOPIC: None

    If children learn from fairy tale characters and their actions, online marketers can learn to evaluate and improve their online campaigns—and end up with a much healthier ROI—from fairy tale antics, too.

  • Small Business Owners Working Harder, but Happy

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than three-quarters of US microbusiness owners say they are very (42%) or extremely (35%) happy to work for themselves, according to Vistaprint's newly launched Small Business Happiness Index, which tracks the pulse of US microbusinesses. Moreover, 35% say they wouldn't even consider working for someone else.

  • The Power of YOU in the Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Michael McLaughlin discusses the importance of asking the right questions to make sure you deliver the best experience to your client.

  • Knowing Where You Stand After a Tradeshow

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you know where you stand after a tradeshow? Research suggests that very few companies measure the tradeshow results that have a direct impact on funding and strategy. Gain insight and close leads with these tips on collecting, analyzing, and applying tradeshow data.

  • Mobile Email Viewing Up 80%, Highest Toward Weekend

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though most email is still read via webmail channels, some 16% of email messages were viewed via mobile device in March 2011, up 80% (7 percentage points) from 9% six months earlier, according to study by Return Path. Such mobile activity occurred steadily during the early part of the week, with increased activity beginning on Thursday into the weekend.

  • 13 Tips for Creating a Top-Ranked Blog (Even If You Think Your Company Lacks the Time or Resources to Pull It Off)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Page offer 13 must-do tips for improving the ranking of your corporate blog, based on his experience at Captains of Industry.

  • Is Social Media a Waste of Time and Money for B2B?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Though no one can deny the explosive popularity of social media, some hard-core justifications for its B2B use have yet to be laid out. Consider these four points before leaving social media out of your B2B marketing strategy.

  • Small Business Marketing: Social Surging, Email Still Most Effective

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though the use of social media among the nation's smallest businesses surged in 2010—a trend likely to continue in 2011—email and brand websites are still the two most effective marketing tools for small businesses, according to a survey from Constant Contact.

  • Shame on you, Burson-Marsteller!

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger David Reich discusses the scandal of allegations regarding PR giant Burson-Marsteller in waging a smear campaign against Google.