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  • Local Business Search: Mobile Surges 34%

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    CONTENT TYPE: Chart | TOPIC: None

    Mobile local search is growing at unprecedented levels: 77.1 million mobile subscribers accessed local content* via mobile devices in January 2011, up 34% from the 57.6 million who did so one year earlier, according to a report by the Local Search Association (LSA).

  • Why Consistent Pricing Is Important (Especially During a Recession)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Kalen Smith discusses three good reasons why it is important to have consistent pricing, especially during a recession.

  • How Virgin Atlantic Improved Sales Attribution and Saved Six Figures in Two Months

    Article

    CONTENT TYPE: Article | TOPIC: None

    When a customer makes a purchase on your site, are you able to pinpoint exactly who to give credit to for the sale? Learn how Virgin Atlantic Airways tackled that problem.

  • Forrester: Interactive Spending to Reach $76.6B by 2016

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    CONTENT TYPE: Chart | TOPIC: None

    US advertisers are expected to spend nearly $77 billion on interactive marketing by 2016—as much as they now spend on TV—according to a new report by Forrester Research. By 2016, search, display, mobile, email, and social media together are expected to constitute 26% of all ad spending, up from 16% in 2011.

  • How to Write Smart Objectives That Matter (& Are Measurable)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Maria Jarski offers tips for writing clear objectives from the MarketingProfs PRO seminar Measuring & Sustaining Social Success.

  • Digital Loyalty: You Built It. What's Next? Part 5 [Video]

    Video

    CONTENT TYPE: Video | TOPIC: None

    In the final installment of this five-part video series on Digital Loyalty, experts from The Buddy Group and Badgeville explore key considerations of a consumer loyalty, incentive, or rewards program, including achieving sustainability and promoting loyal participants with status rewards.

  • Snackable Content: The Key to Engagement

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether it's listening to an iTunes 30-second free snippet or grabbing a snack pack of chips, people like to sample. Apply that idea to marketing, and learn why it pays to create consumable, snackable content.

  • Women, Older Adults Now Own Most E-Readers

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    CONTENT TYPE: Chart | TOPIC: None

    After being embraced early on by young adult men in the US, e-readers have become increasingly popular among women and older adults, according to a new report by Nielsen. Though tablet ownership is still dominated by men, growing numbers of older Americans are buying the portable devices.

  • 5 Tips for Social Couponing Bliss

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jason Miller shares 5 ideas for making sure that your business takes advantage of the social couponing craze.

  • The Future of Marketing Is Crowdsourced

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your customers will soon wield more and more power, becoming the most powerful communications channel. Are you ready for the new world of marketing? Learn the five keys to building a crowdsourced future..

  • Brands' Facebook Pages Strengthen Customer Perception

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    One-quarter (25%) of online Americans strongly agree that a brand's presence on Facebook signals that it's interested in hearing what customers have to say, and another 51% somewhat agree with that statement, according to a survey from Polaris Marketing Research.

  • 4 Ways to Show Interest in Your Buyers: Lessons from Bono

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Carlos Hidalgo shares tips inspired by Bono in how to be more interested in customers rather than have business be just all about you.

  • Why Sales Needs Fewer Leads From Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Buyers are now driving the buy/sell process once controlled by field sales, causing sales teams to miss their targets. But high-volume lead generation won't help. Here's why a "less is more" approach is the answer.

  • Which YouTube Partners Drive Most Viewership?

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    CONTENT TYPE: Chart | TOPIC: None

    Ranked by videos viewed, gaming-focused entertainment network Machinima was the most popular YouTube video partner among male audiences in July 2011, delivering an average of 18.5 videos per male viewer during the month, according to data from comScore Video Metrix. VEVO led the way among female audiences with an average of 15 videos viewed per female viewer in July.

  • Know the 6 Stages of Your Customers' Purchase Process

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Gary Gebenlian shares the different stages of your customers' purchasing process so that you can better reach them.

  • There's No One-Size-Fits-All Internet: Why Audience Should Determine Website Design

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you know your audience? If you're taking a one-size-fits-all approach to website design, you could be alienating your core customers. Make sure you learn your audience's Web-usability priorities, behaviors, and preferences.

  • Brands Betting Big on Social, Email, Content Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    As marketers gear up for the fourth quarter, the busiest time on their marketing calendars, nearly two-thirds (63.4%) say they are planning to increase focus on social media over the next 12 months, while nearly one-half plan to increase focus on email (45.5%) and content marketing (45.3%), according to a new survey from Bizo.

  • Can We Have Sites Without Annoying Pop-ups & Ads, Please?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses how annoying and pointless pop-up ads are and expresses surprise that businesses still use this attention-seeking ploy.

  • 25 Keys to Getting Waaaaay More Out of Your Social Media Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media marketing can broaden your reach, enable you to engage your audience, and help you create raving fans if you use it the right way. So why are so many businesses still treading water with social media marketing?

  • The Five Rules of Great Radio: Rule 3 [Video]

    Video

    CONTENT TYPE: Video | TOPIC: None

    Stories are what language is built around. They make people lean forward and listen. And if you want your marketing and advertising to be much more engaging, use storytelling.