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  • Brands Caught Astroturfing Risk Losing Customers

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most marketers say online "astroturfing"—the practice of generating fake online product reviews and testimonials—is unethical, and many would consider not buying from a brand if they discovered the brand was engaging in such a practice, according to a recent survey from R2integrated (R2i).

  • Facebook Users Like Brands for Discounts, Social Badging

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though consumers turn to Facebook primarily to connect with friends and fill downtime, product discounts and "social badging" are the most commonly cited motivations for "liking" brands on Facebook, according to a survey from ExactTarget and Co-Tweet.

  • Six Reasons Print Belongs in Your Media Mix (or Why Digital Popularity Brings Print Opportunity)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Just because marketers are jumping on the interactive-marketing bandwagon doesn't mean things on the interactive side are all rosy. The decreasing numbers for print don't necessarily mean a particularly high ROI for all digital initiatives. Still, there is opportunity—but you need embrace a multichannel approach. Catalogs are a great example.

  • How to Identify and Avoid This Survey-Questionnaire Design Problem: Mixed-Mode Scales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Data from mixed-mode questions are hard, if not impossible, to interpret accurately. But such flawed survey questions abound, perhaps because at first blush they seem entirely workable. Here's why they're not—and how to avoid them in your survey instruments.

  • A New Job-Search Paradigm: A Darn Good Resume Is Not Candidate Marketing!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most job seekers start their job-search process with many of the same ineffective steps—holdovers from a time before the rise of technology and social media. A job search, like successful business projects, should be expertly strategized, organized, and implemented.

  • Formulate Your Content Strategy in 10 Simple Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content is moving from being among the final considerations of a Web-development project to being front and center in a digital-marketing strategy. And, more and more, brands are recognizing that a strategic approach to content is becoming important. To help, here's a simple 10-step systematic process for formulating a content strategy.

  • Brands Undervalue Social Media for Customer Service

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though many companies are now using social media to acquire new customers and increase brand awareness, few are using social media channels for customer-service objectives, according to a survey from Alterian. Among surveyed top-brand senior-level marketing executives, 30.1% cite customer acquisition as their most important objective for social media and 26.5% cite driving brand awareness.

  • Top 50 Online Properties by Ad Reach and Visits in July

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    CONTENT TYPE: Chart | TOPIC: None

    Google Sites comprised the top-ranked online property in July with 178.4 million unique visitors, followed by Yahoo Sites with 174.2 million, while BrightRoll Video Network led in comScore's July Ad Focus ranking with a potential reach of 96% of Americans online, followed by SpotXchange Video Ad Network with 93%.

  • Top-Gaining Site Categories in July Led by Gambling

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    CONTENT TYPE: Chart | TOPIC: None

    Interest in the annual World Series of Poker Tournament drove US Web traffic to online gambling sites in July 2010, while more than 170 million consumers visited an online retail site during the month, shopping for toys, tickets, and other consumer goods, according to data from the comScore Media Metrix service.

  • Social Network Gaming Gaining Wider Adoption

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    One in five US consumers age six and older (20%)—roughly 56.8 million people—say they have played a game on a social networking website in the previous three months, according to a report from The NPD Group.

  • Higher Spending SMBs Using More Media Channels

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    CONTENT TYPE: Chart | TOPIC: None

    Higher spending small- to medium-sized business advertisers (SMBs) not only allocate more money to their advertising budgets than the other SMBs on average, but use over twice as many media channels in their marketing mix, according to a survey from BIA/Kelsey.

  • Direct Marketers Facing Longer Unemployment

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    CONTENT TYPE: Chart | TOPIC: None

    The job outlook for unemployed direct marketers has deteriorated sharply: The median length of unemployment among those actively seeking work is now 12.0 months, compared with 6.5 months reported a year earlier, according to a new survey from Bernhart Associates Executive Search, LLC.

  • Building Loyalty and Corporate Profitability in Eight Productive Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's no secret that loyal employees are the driving force behind solid, stable, and profitable companies, whereas unhappy, disgruntled, and disloyal employees can quickly bring any company to its knees. Companies that lack employee commitment can change their culture and build loyalty from the inside out by following these eight steps.

  • Tips for Creating Traffic-Stopping Tradeshow Booths

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you've ever manned a tradeshow booth, you're familiar with that sense of urgency to bring back home a stack of qualified leads. And, with so many other exhibitors vying for the same prize, you may find yourself behaving a bit like a carnival barker in your efforts to lure visitors. Luckily, there's a more dignified option: Let your tradeshow booth do the work for you.

  • Eight Questions to Ask When Buying a Marketing List

    Article

    CONTENT TYPE: Article | TOPIC: None

    Targeting the right audience is the key to success for any marketing campaign. Up-to-date contact information, valid email addresses, and the tools to segment a list accurately are must-haves for any marketer, yet they are by no means assured in the lists purchased from business-contact vendors.

  • Five Fatal Social Media Errors (and How to Avoid Them)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    More and more businesses are using social media to get their messages out. And because they are user-driven, implementing them is relatively easy and inexpensive; too often, however, social-media marketing communication is undertaken without an integrated strategy. Below, the resulting five most common errors that businesses commit in using social media.

  • E-tailers Sending High Volumes of Email to Inactive Subscribers

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    CONTENT TYPE: Chart | TOPIC: None

    Most top-brand online retail marketers ignore signs of inactivity among their email subscribers, and continue to send email messages at steady and frequent rates, despite their subscribers' lack of response (no opens, clicks, or purchases), according to a study by Return Path.

  • Social Media Trends Demanding for Marketers

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    CONTENT TYPE: Chart | TOPIC: None

    Social media continues to rapidly evolve—offering new channels and opportunities for marketers—but keeping up with the latest developments in social media takes work: 65% of advertising and marketing executives say it's somewhat or very challenging to keep up with social media trends, according to a survey from The Creative Group.

  • Google's Share of Searches Holds Steady in July

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    CONTENT TYPE: Chart | TOPIC: None

    Google continued to dominate search in July, accounting for 71.43% of all US searches conducted in the four weeks ended August 1, 2010, while Ask's share of searches reached 2.32%, up 6% from June, according to Experian Hitwise data.

  • Pick-Up in Communications Spending Forecast for 2010-2014

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    CONTENT TYPE: Chart | TOPIC: None

    Driven by gradual economic recovery, advances in digital technology, and secular shifts in business and consumer spending, total communications industry spending is on pace to increase 3.5% in 2010 and post a compound annual growth rate (CAGR) of 5.8% from 2010 to 2014, reaching $1.4 trillion in spending by 2014, according to Veronis Suhler Stevenson (VSS).