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  • Google Captures 67% of Search in December

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Sites led the US explicit core search* market in December 2010, accounting for 66.6% of total searches conducted during the month, followed by Yahoo Sites with 16.0% and Microsoft Sites with 12.0%, according to data from comScore qSearch.

  • Seven Ways to Gain PR Campaign Momentum

    Article

    CONTENT TYPE: Article | TOPIC: None

    Gaining PR campaign momentum can seem impossible without the availability of your client contacts or the participation of the management team. Learn seven ways to overcome these challenges, and watch your PR campaign soar.

  • Mobile Ad Campaigns Still Beating Online

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    CONTENT TYPE: Chart | TOPIC: None

    Mobile campaigns continue to be a powerful ad channel for marketers, outperforming online advertising by roughly three times across a variety of metrics, including ad awareness, message association, and purchase intent, according to a study by InsightExpress.

  • How to Engage a Tradeshow Audience Year-Round

    Article

    CONTENT TYPE: Article | TOPIC: None

    When it comes to tradeshow participation and building brand awareness, having a well-defined communications strategy before, during, and after the event is crucial to maximizing your return on investment (ROI).

  • B2B Brands Score With Online Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    Only one-half (50%) of B2B marketers formally measure the return of their online marketing investments, but those who do say online is more effective than traditional marketing channels, according to a report by AMR International.

  • The Four Essential Phases of Social Media Adoption

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Using social media as a comprehensive, effective marketing channel for your organization can be met with challenges or seem daunting. It doesn't have to be. This four-phase adoption model will help your company see the bigger picture when it comes to social media.

  • Shoppers Using (and Loving) Mobile for In-store Buying

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    CONTENT TYPE: Chart | TOPIC: None

    Though few consumers actually make purchases using mobile devices, smartphones are playing an increasingly important role in shoppers' buying decisions, particularly when they are visiting physical stores, according to a new study by ForeSee Results.

  • Eight Ways to Create Enough Video Content to Last 18 Months

    Article

    CONTENT TYPE: Article | TOPIC: None

    Studies show that online video improves email click-through rates, sales conversions, and search engine rankings; it's no wonder marketers are funneling more budget dollars into this tantalizing medium. Learn eight ways to make your video content last 18 months.

  • B2B Brands Tapping Loyalty Marketing to Drive Sales

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    CONTENT TYPE: Chart | TOPIC: None

    Though B2B marketers report most of their new sales coming from current customers, only one-half (55.4%) say their companies have departments that focus primarily on customer retention, according to a survey by Loyalty 360 and SAS. Among those with formal loyalty programs, most are using traditional channels such as surveys and call centers to listen and respond to customers.

  • A Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010. Facebook, Twitter, LinkedIn, or Wikipedia, figured prominently in seven of the Top 10 articles, which also covered subjects such as email, mobile, marketing budgets, and content marketing.

  • Six Ways to Maintain Your Brand's Voice While Using Freelancers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you use freelancers to keep up with the online content boom, despite your fear of compromising your brand? Here are six simple steps to keeping freelancers in line with your brand identity.

  • 12 B2B Content-Marketing Practices to Ensure Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    Although content marketing spans across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts, according to new MarketingProfs research of B2B marketers. Our analysis of the survey data reveals a dozen recommendations for creating relevant content that will have a direct impact on sales.

  • Five Social Media Projections for 2011

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    As social media marketing matures in 2011, a host of new challenges will likely confront marketers, including increasingly cluttered social platforms and growing privacy concerns, according to projections by Forrester Research. Thus, even more than content, personality, or responsiveness, social media's new currency in 2011 is likely to be trust.

  • Boost Digital-Ad Yield by Knowing Your Audiences and the Content They Read

    Article

    CONTENT TYPE: Article | TOPIC: None

    How does advertising yield improve when targeting digital ads to certain audiences? How much influence does the type of content users are reading when the ad is shown have on yield? This article summarizes the results of an extensive study on the subject.

  • Ad Spend Rebounds 8.7% in 3Q

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    CONTENT TYPE: Chart | TOPIC: None

    The ad recovery is gaining momentum: Total US measured advertising expenditures reached $94.06 billion in the first nine months of 2010, up 6.4% from the same period a year earlier, according to data from Kantar Media. Ad spending in the third quarter was up 8.7% over 3Q09 levels—the largest quarterly gain since the end of 2004.

  • Five Marketing-Accountability Resolutions for 2011

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing accountability was a key topic of the last decade, and as 2011 kicks off—it looks like that's not going to change. Learn the five marketing-accountability resolutions that will improve marketing measurement and performance as you start your new year.

  • As Android Surges, Smartphone Market Heats Up

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    CONTENT TYPE: Chart | TOPIC: None

    Google's Android mobile operating system (OS) is rapidly gaining market share in the US—particularly among new smartphone buyers—though it hasn't overtaken Apple's iOS, according to a report from The Nielsen Company.

  • Honor Thy Content: The Five Commandments of Editorial Excellence

    Article

    CONTENT TYPE: Article | TOPIC: None

    Like it or not, your content is constantly battling through the daily avalanche of contemporary media to reach its intended audience. Learn The Five Commandments of Editorial Excellence and conquer your content.

  • Online Generation Gap Shrinking: Still, Millennials Rule

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though the adoption of emerging Web activities such as social media is still dominated by Millennials, older generations are making sharp gains, according to Pew Research. Moreover, key Internet activities such as email and search are becoming more uniformly popular across all age groups.

  • Personal Branding Trends: The Top 11 for 2011

    Article

    CONTENT TYPE: Article | TOPIC: None

    Staying ahead of personal-branding trends will keep you visible and vital in your marketing career. Learn these 11 personal-branding trends for 2011, and let your brand take center stage.