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  • Google Nabs 65% of Search in February

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Sites led the US explicit core search market in February 2011, accounting for 65.4% of total searches conducted during the month, followed by Yahoo Sites with 16.1% and Microsoft Sites with 13.6%, according to data from comScore qSearch.

  • Facebook Marketing: Six Reasons to Approach With Caution

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    What slowly began as a dorm room phenomenon has developed into one of the world's most essential business strategies. But before businesses jump headfirst into Facebook, they might want to take a closer look at the power Facebook wields over every account, page, and photograph.

  • Fortune Global 100 Social-Media Savvy, Getting Savvier

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Twitter is emerging as the leading social platform among the world's largest corporations: 77% of the Fortune Global 100 (FG100) have a Twitter account, whereas 61% have a Facebook page, according to a report by Burson-Marsteller.

  • The Market Research Survey Is Dead; Long Live the Market Research Survey

    Article

    CONTENT TYPE: Article | TOPIC: None

    Market research surveys, though expensive and out of reach for many, have been around for ages. But there is now a revolution brewing in MR that makes it something even the smaller players can fully participate in.

  • Long-Tail Websites Deliver Higher Ad CTRs

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    CONTENT TYPE: Chart | TOPIC: None

    Digital marketers may be missing opportunities by focusing ad campaign spending solely on premium short-tail websites: Average click-through rates (CTRs) for ads placed on long-tail websites are 24% higher than those placed on short-tail sites, according to a study from CONTEXTWEB.

  • Social CRM: Measuring Relationships (the Wrong Way, and the Right Way)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you've invested a lot in social media, you hopefully have a growing number of people talking about you. If so, who are they? Which ones are driving the conversation? Do your social CRM measurement tools tell you anything?

  • Forrester: User Attitudes Toward Email Improving

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    CONTENT TYPE: Chart | TOPIC: None

    Attitudes toward email marketing have improved over the past four years: Consumers delete fewer promotional email messages without reading them and are more likely to forward such messages to others, according to a report by Forrester Research.

  • Just What Do Marketers Do, Anyway?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Product value isn't defined by quality or price; it relies on marketing and customer insight. Without them, a $1,000-a-minute violinist is a $32-a-day subway performer. Learn to find your $1,000-a-minute market.

  • Google Android Overtakes RIM, Apple

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    CONTENT TYPE: Chart | TOPIC: None

    Google Android surged past RIM BlackBerry to become the most popular smartphone platform in the US, accounting for 31.2% of market share as of January 2011, up 7.7 percentage points from the previous three-month period, according to data from the comScore MobiLens service.

  • Secrets of Case Study Winners: How B2B Marketers Can Create Successful Programs

    Article

    CONTENT TYPE: Article | TOPIC: None

    Though social media has brought clients and vendors together, it's still a tough sell to get clients to agree to do case studies. But the B2B marketers who produce dozens of case studies know a few secrets... and this article shares them with you.

  • Retail Offerings on Facebook Up 60%

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Retailers ramped up product offerings on Facebook in 2010: Some 7.6 million products—valued at roughly $3.78 billion—were offered on Facebook via SortPrice-built storefronts in 2010, up 60% from the 4.6 million products offered in 2009, according to a report by SortPrice.

  • SEO Must-Know Basics: The Hows and Whats

    Article

    CONTENT TYPE: Article | TOPIC: None

    Search engine optimization (SEO) is a common theme of website-redesign projects these days. RFPs dedicate entire sections to the topic, but it's still confusing to some. Here are the must-know, fundamental basics of SEO.

  • Deal-a-Day Spending to Reach $3.9B by 2015

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    US consumer spending on deal-a-day offers is forecast to reach $3.9 billion by 2015, increasing at a compound annual growth rate (CAGR) of 35.1% over the next four years, from an estimated $873 million spent in 2010, according to BIA/Kelsey.

  • Five Myths About the Youth Market: Busted

    Article

    CONTENT TYPE: Article | TOPIC: None

    The youth market is hotly pursued by scores of brands in so many industries. But the youth demographic is fraught with myths. To help reinvent your marketing efforts and boost results, here are five common myths—busted.

  • Companies Banking on Cloud Technologies to Grow Sales

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    CONTENT TYPE: Chart | TOPIC: None

    With sales growth the biggest challenge for business leaders in 2011, many say they are planning to deploy cloud technologies this year, hoping to shorten sales cycles and acquire new business, according to a survey from Hatsize.

  • Today's Greatest Marketing Secret: Telling Stories in Eight Words or Less

    Article

    CONTENT TYPE: Article | TOPIC: None

    Humans need their stories to be fast, frugal, and fascinating. That's why marketers need to tell their stories in Micro-Scripts. Learn the greatest marketing secret about your customers that'll get you results.

  • YouTube Tops Facebook, Twitter in User Satisfaction

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although Facebook is the most widely used social networking site in the US, users of YouTube are more likely to recommend that site than users of other popular social media websites—including Facebook and Twitter—are likely to recommend those sites, according to a study by Netpop Research.

  • Avoid the High Cost of Untargeted Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Targeted campaigns have become a necessity for companies trying to meet the demand for customer personalization. Learn how to replace your mass outreach with tailored messages that'll reap results and increase brand trust.

  • CMOs: Budgets Shifting; Social Spend, Optimism Up

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though social media spending is projected to constitute a growing share of companies' overall marketing budgets over the next 12 months, CMOs say, integrating social marketing into their overall strategies is still a challenge, according to a survey conducted by Duke University and the American Marketing Association.

  • Seven SMB Marketing Trends for 2011

    Article

    CONTENT TYPE: Article | TOPIC: None

    This will be the year online advertising turns its attention to small and midsize businesses (SMBs). Many SMBs could get overwhelmed by the number of new online marketing tools. Here are seven trends that'll create the biggest opportunity—and confusion—for SMBs in 2011.