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  • You've Got New Visitors at Your Site. Now What?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your online marketplace encompasses the vast sprawl of the Web. That means endless opportunity. But it also means that a single, centralized location point becomes more important than ever before. Learn how your website—and content—can turn visitors into loyalists.

  • Gen-Y Wants More Than Cool Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Although a brand's coolness is important to up-and-coming Millennials, most surveyed Gen-Y Americans say a brand should be up-to-date (36%) and should have its own style (33%) to be appealing, according to a study conducted by InSites Consulting and MTV.

  • How to Engage, Attract, and Understand Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Ever wonder how fans of Apple are the brand's biggest advocates? Marketing is about understanding your customers enough to empower them to be evangelists for your cause. Here's how to motivate your fans and get results.

  • Smartphone Ownership Drives Hyper Email, Facebook Use

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    People who own smartphones are most likely to be hyper users of email and Facebook: 45% of smartphone owners check email constantly during the day (via multiple devices) and 28% check Facebook with the same frequency, according to a survey from ExactTarget.

  • How Storytelling Can Spur Business Growth

    Article

    CONTENT TYPE: Article | TOPIC: None

    When you have a fabled story attached to your business, it should be easy to succeed in social media, right? Wrong. Storytelling the right way and monitoring feedback will connect you with customers and get you results.

  • Top 50 Websites: Twitter Edges Into Ranking

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Yahoo Sites comprised the top-ranked Web property in February 2011 with 177.5 million visitors, followed by Google Sites with 175.2 million and Microsoft Sites with 168.8 million, according to comScore Media Metrix service. Expedia (ranked No. 43) joined the top 50 ranking for the first time in February, as did The Washington Post (No. 48) and Twitter (No. 49).

  • The Career-Search Game Changer: Your Video Bio

    Article

    CONTENT TYPE: Article | TOPIC: None

    When you strip away the basic requirements expected of marketers—hard skills and experience—what's left? Everything that can't be said in a resume! Learn how to stand out and let your personal brand shine with a video bio.

  • Celebrity Followers, Fans, Valuable to Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Celebrities can be valuable to advertisers, but so too can the people who follow them on social media sites: 64% of US adults who follow a celebrity also follow a brand, according to a survey from The Nielsen Company.

  • LinkedIn Passes 100-Million Member Mark

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    LinkedIn has reached the 100 million member mark, the company announced today (Tuesday, March 22). Its members hail from some 200 countries, though a large plurality—44%—are based in the United States, LinkedIn said. In the past year, among the fastest-growing countries in terms of LinkedIn membership were Brazil, Mexico, India, and France.

  • Five-Star Books: Content Rules by Ann Handley and C.C. Chapman

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you are a content creator, use Content Rules to break through writer’s block. If you are a content manager, use the book to elevate the quality and impact of the output. Regardless of your level in the organization and your responsibilities, you will use this book to guide your work every day.

  • Bad News (About Brands) Travels Fast

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than one-quarter of US consumers (26%) say they are more likely to tell family, friends, and coworkers about a bad experience with a product or service than a good one, according to LoyaltyOne's COLLOQUY report.

  • Best-Practices in Customer-Experience Leadership: Voices From the Top

    Article

    CONTENT TYPE: Article | TOPIC: None

    How do customer service champs maintain their loyal following? Three key speakers at this week's annual Customer Experience Leadership conference preview their talks and share best-practices on customer-centric cultures.

  • B2B Brands Undervalue Online Display Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Only 13% of B2B interactive marketers say they have increased online display budgets in 2011 relative to 2010 levels, in large part due to perceptions of ineffectiveness, according to a new report from Forrester.

  • Need a Brilliant Brand Strategy? Go See a Movie

    Article

    CONTENT TYPE: Article | TOPIC: None

    Filmmakers and marketers migrate toward one another because the key to their success is the same: story. Learn how Apple successfully created an emotional bond with its customers that transcends commerce and lives on.

  • Nearly Half of Tweets Sent via Third-Party Apps

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among a sample of 25 million tweets posted on March 11, 2011, some 42% were sent via third-party clients—roughly four times the average level implied by Twitter, according to a report by Sysomos.

  • Case Study: How Olympus Spurred Product Awareness and Sales With Augmented Reality

    Article

    CONTENT TYPE: Article | TOPIC: None

    Consumers are up to four times more likely to buy a product once they’ve held it in their hands. But it can be challenging to get people into stores, let alone within reaching distance of your product. To provide the masses with a virtual hands-on experience, Olympus tried a new augmented-reality technology.

  • Small Business Marketing: Social, Search Fastest-Growing Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite a lack of investment in marketing technologies and staffing over the past two years, many small businesses are now stepping up investments in digital channels such as social media, search, and online advertising, according to a survey from Network Solutions and the University of Maryland's Smith School of Business.

  • Mobile Marketing: No Longer a Tradeoff Between Reach and Targeting

    Article

    CONTENT TYPE: Article | TOPIC: None

    Communicating with your customers via the mobile platform is an effective way to engage, share offers, and learn about your consumers. Learn how to reach your target audience and boost your mobile marketing ROI.

  • Pew Profiles 'On-the-Go' Mobile Local News Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-half of US adults (47%) get at least some local news and information via cellphone or tablet computer, and such mobile consumers tend to be young, affluent, and more plugged into digital media and their local communities, according to a survey from Pew.

  • How Vulnerable Are You to Customer Defection?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Our job as marketers is to acquire, grow, and retain profitable customer relationships to create a sustainable competitive advantage. Here are five factors for measuring (and maintaining) successful customer relationships.