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  • BAM! Turn Up the Heat on Your Presentations With a Few Culinary Tips

    Article

    CONTENT TYPE: Article | TOPIC: None

    Like a good meal with good friends, great presentations encourage sharing, interaction, and conversation. So sharpen your knives, oil your pans, and think like a top chef preparing a meal that will stimulate the senses, invite conversation, and demand involvement.

  • Marketers Playing It Too Safe (Creatively)

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    CONTENT TYPE: Chart | TOPIC: None

    In an age where innovation is a key factor to business success, many ad and marketing executives are itching for more creative freedom on the job, according to a survey from The Creative Group.

  • Grow the Bottom Line With Voice of the Customer Research

    Article

    CONTENT TYPE: Article | TOPIC: None

    When executed well, a VoC program can provide insight about customers and what is important to them. Besides the obvious reasons why that's important to know, there are business benefits to making this type of investment of time and money.

  • Verizon iPhone Boosts Apple's Ad Network Share

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    CONTENT TYPE: Chart | TOPIC: None

    Google's Android is still the top smartphone operating system (OS) in the Millennial Media ad network, but Apple's iOS regained some lost ground in March 2011, on the strength of the Verizon iPhone, according to the Mobile Mix report by Millennial Media.

  • The Power of Customer Feedback

    Article

    CONTENT TYPE: Article | TOPIC: None

    Don't keep your marketing insight languishing in a silo, away from your core business processes. The technology exists to generate real business value from this often-untapped information, so take advantage of the chance to link knowledge about your customers to the rest of your business.

  • Mobile Presentation Views Surge 640% in 2011

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    CONTENT TYPE: Chart | TOPIC: None

    One out of ten presentations is now viewed via mobile device, up 640% over 2010 levels, with Apple devices the top choice for viewing such presentations, according to a report by SlideRocket.

  • Seven Ways to Take Control of Your Online Reputation

    Article

    CONTENT TYPE: Article | TOPIC: None

    What are others saying about you and your company online? With so many online channels available to consumers and competitors, it's time you took control of your online reputation. Just follow these seven simple steps.

  • Top Tech Brands of 2011: Verizon, Motorola, Sony, and HP

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    CONTENT TYPE: Chart | TOPIC: None

    Verizon is the top mobile network brand of the year, according to the 2011 Harris Poll EquiTrend* report, which also announced winners in four other tech categories: Mobile phones (Motorola), consumer electronics (Sony), computer hardware (Hewlett-Packard), and gaming (Nintendo).

  • Pitfalls of Corporate-Rebranding Implementation (and a Helpful Checklist)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Corporate rebranding is intricate and time-consuming; but with the mergers, acquisitions, and ownership changes of the current dynamic business environment, it's a necessary endeavor. Avoid these pitfalls and use this checklist to ensure uniform, integrated distribution of your new brand/name.

  • SERPs: The Benefits of Being No. 1

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    CONTENT TYPE: Chart | TOPIC: None

    The benefits of ranking on the first search-engine results page (SERP) are more valuable than ever: 60% of clicks are generated by the top three SERP results, while the average CTR (click-through rate) for the top spot is 36.4%, according to a study by Optify.

  • How to Hire Your Social Media Strategist

    Article

    CONTENT TYPE: Article | TOPIC: None

    When choosing someone to lead the charge on the social media front, do you want someone who's merely "good at social media" or someone who can achieve business goals? Here's how to hire the right person and get results.

  • Internet Ad Revenues Rebound to Record High in 2010

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    CONTENT TYPE: Chart | TOPIC: None

    Online advertising appears to be back on track: US Internet ad revenues reached an all-time high of $26.0 billion in 2010, up 14.9% from $22.7 billion in 2009, fueled by growth in display-related formats, according to the Interactive Advertising Bureau (IAB).

  • The Top Three B2B SEO Recommendations to Consider

    Article

    CONTENT TYPE: Article | TOPIC: None

    B2B and B2C marketing have commonalities—and differences. Some B2C rules apply, whereas others have to be tweaked to fit B2B. The same is true for SEO. Here are three must-know SEO tips for B2B marketers.

  • LinkedIn Top Social Tool for B2B Marketers

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than nine out of ten B2B marketers (93%) say they conduct social media marketing to some extent and cite LinkedIn as their single most important social channel, according to a new report from BtoB Online.

  • Humanize Your Email Marketing With a Well-Timed Thank You

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're in the business of building lasting customer relationships, saying "thank you" is essential. Without it, you're at greater risk of customer flight—and you're a sitting duck for the competition. Here's how to thank your customers via email—the right way.

  • Nearly Half of Mobile Web Users Make Purchases

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-half (49%) of mobile searchers—people who use the mobile Web at least weekly—say they have made at least one purchase via mobile device in the previous six months, according to a study by Performics and ROI Research.

  • Drugs, Milk, and Money: Three Ways to Do Social Media in Regulated Industries

    Article

    CONTENT TYPE: Article | TOPIC: None

    "We're not allowed to" is one of the most commonly uttered phrases about social media by marketing professionals in regulated industries. Here are three ways to cut through the red tape and get back in the game.

  • Ad Market Recovering Despite Shocks in Japan, Middle East

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    CONTENT TYPE: Chart | TOPIC: None

    Global ad expenditure is now forecast to grow 4.2% in 2011, down from the 4.6% forecast in December 2010, due to the effects of political instability in the Middle East and the earthquake in Japan, according to projections by ZenithOptimedia. Even so, online advertising is expected to continue surging worldwide, with 16.4% average annual growth projected for display advertising through 2013, and double-digit growth in paid search and online classifieds expected over the same period.

  • Killing Giants: Three Rules for Toppling the Goliath in Your Industry

    Article

    CONTENT TYPE: Article | TOPIC: None

    We all face giants, those competitors who have more people, budgets, and resources than we can ever hope to have. And despite the uphill fight, we're asked to not only compete but also win. It's possible. Here are three ways to topple your biggest competitors.

  • Brands Rely More on Digital Channels for Custom Content

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    CONTENT TYPE: Chart | TOPIC: None

    Spending on custom content published via digital channels—such as video, mobile, and Web—reached an all-time high of $12.5 billion in 2010, up from $12.1 billion in 2009, according to a new study by the Custom Content Council and ContentWise.