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  • Small Business Owners Working Harder, but Happy

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    CONTENT TYPE: Chart | TOPIC: None

    More than three-quarters of US microbusiness owners say they are very (42%) or extremely (35%) happy to work for themselves, according to Vistaprint's newly launched Small Business Happiness Index, which tracks the pulse of US microbusinesses. Moreover, 35% say they wouldn't even consider working for someone else.

  • Knowing Where You Stand After a Tradeshow

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you know where you stand after a tradeshow? Research suggests that very few companies measure the tradeshow results that have a direct impact on funding and strategy. Gain insight and close leads with these tips on collecting, analyzing, and applying tradeshow data.

  • Mobile Email Viewing Up 80%, Highest Toward Weekend

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    CONTENT TYPE: Chart | TOPIC: None

    Though most email is still read via webmail channels, some 16% of email messages were viewed via mobile device in March 2011, up 80% (7 percentage points) from 9% six months earlier, according to study by Return Path. Such mobile activity occurred steadily during the early part of the week, with increased activity beginning on Thursday into the weekend.

  • Is Social Media a Waste of Time and Money for B2B?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Though no one can deny the explosive popularity of social media, some hard-core justifications for its B2B use have yet to be laid out. Consider these four points before leaving social media out of your B2B marketing strategy.

  • Small Business Marketing: Social Surging, Email Still Most Effective

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    CONTENT TYPE: Chart | TOPIC: None

    Though the use of social media among the nation's smallest businesses surged in 2010—a trend likely to continue in 2011—email and brand websites are still the two most effective marketing tools for small businesses, according to a survey from Constant Contact.

  • Do You Really Know Your Customers? Marketing to a Rapidly Diversifying Population

    Article

    CONTENT TYPE: Article | TOPIC: None

    The 2010 census results will be released this summer, and marketers should expect major demographic shifts. To cope with these changes, I recommend adopting three approaches for your email, mobile, and social marketing.

  • Marketers to Boost Spending on Virtual Events

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    CONTENT TYPE: Chart | TOPIC: None

    Fully six in ten marketers (60%) say they plan to increase spending on virtual events and environments in 2011, while 42% plan to decrease spending on physical conferences and tradeshows during the year, according to a survey from Unisfair.

  • Four Facets of Strategic Storytelling

    Article

    CONTENT TYPE: Article | TOPIC: None

    The corporate community has recently recognized the potency of using storytelling strategically—to position brands, transform business, and engage and align employees. Here are four distinguishing facets of strategic storytelling that'll help you better understand what it is and how it works.

  • Email and Search Still Sway Most Online Buyers

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    CONTENT TYPE: Chart | TOPIC: None

    Email and search marketing still have the greatest influence on consumers' online buying behaviors, whereas social media, though it generates awareness, is rarely associated with direct revenue, according to a study by Forrester Research and GSI Commerce.

  • The Price of Chasing the Next Shiny Toy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers tend to race headlong, hell-bent after the next shiny toy. But at what price? I'd suggest at the price of our credibility. Here are five things to consider before racing to deploy the next new shiny toy.

  • Memorial Day Emails Drive Highest Holiday Transactions

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    CONTENT TYPE: Chart | TOPIC: None

    Emails campaigns sent on Memorial Day are more successful at engaging audiences, driving higher transaction rates than other holiday-related mailings, including those sent on Valentine's Day, Black Friday, and Cyber Monday, according to a study by Experian CheetahMail.

  • Data Doesn't Always Equal Intelligence

    Article

    CONTENT TYPE: Article | TOPIC: None

    New tools are popping up each day to help marketers collect an abundance of data, but that data doesn't always translate to insight, let alone intelligence. Learn how to make the most of your time—and your data.

  • Facebook Driving Traffic to News Websites

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although Google is still the most important source of referred traffic to major news websites, Facebook is growing in importance, driving as much as 8% of total visits to some websites, according to a study by the Pew Research Center.

  • Bridge the Website Analytics Gap With Dynamic Telephone Number Insertion

    Article

    CONTENT TYPE: Article | TOPIC: None

    With any lead-based online marketing campaign, it's important to track the sources of your leads. Learn how a new technology, Dynamic Telephone Number Insertion (DTNI), can track website leads based on incoming sales calls—and how it falls short.

  • Apple Tops Google as World's Most Valuable Brand

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    CONTENT TYPE: Chart | TOPIC: None

    Apple surpassed Google to become the world's most valuable brand in 2011, according to the BrandZ ranking of the 100 most valuable global brands from Millward Brown. Facebook joined the Top 100 for first time, at No. 35, surging 246% in brand value from the previous year.

  • Despicable Them: Rising Above a Rotten Reputation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Guilty by association. That's a tough place to start when trying to launch a new brand. Learn how AIA, the nation's largest and oldest network of bail bond agents, rose above an undeserved reputation in no time.

  • Female Bloggers Eager for Brand Sponsorships

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Fully nine in ten (90%) female bloggers say they are somewhat or very interested to partner with brands on campaigns, provided they are compensated, but 58% have never been approached by a brand or agency to do so, according to a new survey from BlogFrog and the Social Studies Group.

  • How to Build an Effective Negative Keyword List to Increase ROI

    Article

    CONTENT TYPE: Article | TOPIC: None

    Using negative keywords in your paid-search campaign can help you reach ideal prospects, reduce cost per click (CPC), and increase return on investment (ROI). Learn how to select negative keywords and create your list.

  • Facebook Nabs Nearly One-Third of Display Ad Market

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly 1.1 trillion display ad impressions were delivered to US Internet users in the first quarter of 2011; among them, Facebook accounted for 346 billion—31.2% of the total display market—nearly twice the level delivered one year earlier, according to data from comScore Ad Metrix.

  • Five Ways to Use Social Media Chatter in Your Email Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: None

    Increasing social media chatter about your brand is almost always beneficial and can help drive sales. Take it a step further: Highlight the social buzz around your brand in your email campaigns using these five tips.