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  • #SocialSkim: Pinterest Extends DIY Ads to SMBs, Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Social gets easier to tackle this week: Pinterest's DIY ad manager is open to SMBs, WordPress is releasing an Instant Articles plugin for Facebook (which also launched nifty tools), and Reddit wants to help brands address its community. And much more, of course.

  • The 10 Companies With the Best Reputations [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among major corporations, Amazon has the best reputation with consumers in the United States, according to a Nielsen infographic based on findings from the Harris Poll.

  • What an Online Hater Really Wants From You

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The near-universal adoption of smartphones and social media has fundamentally altered the science of handling customer complaints. The critics ("haters") are not your problem, however... Ignoring them is.

  • Four Critical Components of Your Customer Journey Map

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    A customer journey map is a visual representation of the various interactions a buyer has with a business. Building that map from the outside-in—from the customer's perspective—requires a thorough understanding of the customer's needs, wants, and desires.

  • The Top Challenges Facing B2B Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers say increasing brand awareness and dealing with budget constraints are the top challenges they face, according to a report from B2B International.

  • Extend Your Marketing Video's Shelf Life: How and When to Iterate

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Video can be an amazing marketing tool, yet it has a short shelf life. Luckily, it's also a dynamic asset that can be edited, tweaked, and optimized over time. Here are four ways to keep your video content current and engaging.

  • The Most Effective Lead Follow-Up Strategies: Adam Bluemner on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Demand Generation

    Adam Bluemner shares strategies for following up with B2B website leads based on his study that analyzed 63,256 phone calls.

  • The 25 Best Cities in the US for Professionals

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which cities in the United States make the best destinations for career-oriented professionals? Where should job seekers consider moving to?

  • Seven Ways to Increase Your Webinar Registrations

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    With the right strategy in place, webinars can generate high-quality leads and drastically increase revenue. But they—and you—can't do any of that if you can't get people to register and attend.

  • A Sensible Social Media Checklist for Businesses [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Overwhelmed by all you have to do on different social media platforms? Check out this handy-dandy checklist, packed with planning and content tips.

  • Eye-Tracking Study: How People Use Google on Mobile

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    How does the behavior of Google search users differ on mobile devices vs. desktop computers? Are people more likely to focus on certain elements of search engine results pages (SERPs) when using smaller screens?

  • Five Customer Insight Mistakes You Must Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Customer insights are essential to growth and success, yet they remain the elusive holy grail of many a business—a seeming exercise in futility. But you can avoid others' mistakes and develop actionable customer insights.

  • The Top Sales Challenges of 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What are the biggest challenges that salespeople will face this year, from prospecting through closing and account management?

  • What You Need to Know About Account-Based Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Get the freshest stats about account-based marketing as well as a quick checklist for a successful ABM strategy.

  • Three Ways Niche Players Can Connect With the C-Suite

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    We all have dream clients—company logos we'd love to place on our homepage. The only way to get there, in most cases, is by engaging with senior decision-makers over time—starting right now.

  • #SocialSkim: Snapchat Challenges Facebook in Video, Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook is making it easier to get newsletter subscriptions via Instant Articles. Also: now you can target specific companies on LinkedIn with ads; use Facebook's new emojis for B2B; and take advantage of Snapchat's plans to help you track campaigns.

  • How Internet Usage and Smartphone Ownership Vary by Country

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Internet and smartphone access is increasing rapidly, but large gaps remain between developed and emerging economies, according to recent data from the Pew Research Center.

  • Email Marketing in a Mobile-First Era: How to Get It Right

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    With social media, podcasting, videos, push notifications, and other mobile channels taking up our lives, you may think that the good-old email is losing its dominance in the mobile age. Well, think again.

  • Avoid a Zero-Based Budget by Driving Growth as a Marketing Center of Excellence

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketing budgets are already on the chopping block, even though CFOs say better top- and bottom-line growth requires sales and marketing. We need to prove our value by turning Marketing into a center of excellence. These five steps will help.

  • Digital Tools Recommended Most by SMB Owners [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Here are the digital products and services—along with their Net Promoter Scores—that small and midsize business owners are most likely to recommend to their peers.