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  • Today's Digital Marketing Funnel (and How to Optimize Your Conversions)

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Build a funnel specific to your business rather than adapting to a generic approach, and you'll maximize your marketing efforts and optimize conversions.

  • What Marketers Look for in Entry-Level Candidates

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What are the key things senior marketers look for in creative (i.e., non-technical) entry-level job candidates?

  • How to Create the Right Presentation for Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    We've all been there, sitting in front of a boring long presentation filled with charts and small text you can't even read. Now that it's your turn to present, don't make the same mistakes you see all too often.

  • The Impact of Responsive Design on Email Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Brands that have adopted responsive email design are receiving many more clicks on the content inside their messages, according to a recent report from Yesmail.

  • Marketing Technologists: Who They Are and Why They Matter [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Marketing technologists play a vital role in B2B marketing. Here's a look at why marketing technologists matter today and why they will be needed even more in the near future.

  • 10 Essential Tools for Marketing on Instagram

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Have you been using Instagram in your social media marketing campaigns? If not, would you like to? Either way, you could probably do with a little less work and a little more simplification. These tools will help.

  • #SocialSkim: Instagram: 'Chronological Order Is so... Yesterday'; Plus 11 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week's all about new frontiers: Instagram ditches chronological order and adopts algorithm; Facebook, WhatsApp, and Snapchat push encryption boundaries; and Facebook's Canvas ads could be a mobile game-changer. We'll also give you some tools to build your perfect social media calendar.

  • Customer Experience Rankings: The 25 Best (and Worst) Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers in the United States say supermarkets Publix and H-E-B are the businesses with the best customer experience, according to a recent report from the Temkin Ground.

  • Blurred Lines: When Marketing, PR, and Content Overlap

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Here's how marketing, PR, and content can work together across four main areas—the PESO model—as well as where they diverge, and how to assign responsibilities where they make the most sense.

  • How Gender-Diverse Is the Digital Marketing Industry?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than two-thirds of online marketers are men, and that proportion is even higher in many technical roles, according to a report from Moz.

  • Measuring the B2B Customer Journey: Bryan Semple on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

    Private equity/startup go-to-market executive Bryan Semple shares insights on marketing measurement and the B2B customer journey, focusing on how modern marketers can measure the impact of their efforts.

  • Marketing Project Musts: Stay Organized With These Five Tips

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Multiple clients with multiple projects, all with multiple deadlines... Whether you are approaching a new product launch, a website redesign, or any other project, here are a few ways to effectively juggle multiple project tasks.

  • Is Digital B2B Advertising Effective?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 71% of of B2B marketers say their company's digital ads sometimes or always fail to meet expectations, according to a recent report from Demandbase.

  • How to Get Marketing Help When You Need It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Does your small business have marketing and branding needs but not enough money to hire an agency or a consultant? Don't fret, you have many options to ensure you get the help you need to start or grow your business.

  • Unlock the Mystery of Lead-Capture Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Crafting successful lead-capture strategies can be difficult and overwhelming. This infographic, however, can make unlocking the secrets of lead capturing easier.

  • Do Consumers Read Emails Sent by Businesses?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What percentage of emails sent by businesses are viewed by consumers? What share of messages end up in spam folders, on average?

  • The Problem With Marketing Dashboards: Pure Data Visualization Is Rarely Successful

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    The success or failure of a dashboard is closely linked to data visualization. But focus purely on the visualization, and you'll fail. So consider these three questions and then take the prescribed actions.

  • Google AdWords Benchmarks by Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which industries have the highest, or lowest, Google AdWords click-through rates, engagement levels, and costs?

  • The Biggest Sales-Enablement Problems and Their Solutions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Most companies say their sales teams lack the right content at the right time. Here's a quick look at those sales-enablement problems and ideas for solving them.

  • How to Maximize Your Content's Reach on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    It's not tough to publish on social media: With a few clicks you have a post on Facebook, a tweet on Twitter, or a video on YouTube. The tough part, as you know, is getting found, viewed, read, liked, and shared—and doing it without annoying people.