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  • Five Tips for Writing Web Content That Captures Attention

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Writing

    Web content is different from other forms of writing, and people consume it differently. The best-practices outlined in this article can help you create content that boosts your brand, improves SEO, and captures people's attention.

  • The Three Pillars of Winning Communication—Value, Passion, and Connection: Steve Multer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Communications

    Steve Multer joins host George B. Thomas for a conversation on communication, humanity, the shortcomings of AI, creating passion, the right way to talk about your job, and a whole lot more.

  • Five Tips for Effective Communication With Distributed Teams

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Zoom fatigue? You may be missing those water-cooler conversations. Feeling confused? You might need a video call to give you some visual cues. This article offers five tips for healthy communication with a remote team.

  • Successful Business Owners' Advice for Scaling Operations [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How can small businesses successfully achieve scale? To find out, Clarify Capital surveyed 1,010 business owners, top-level executives, and senior managers whose companies experienced hypergrowth.

  • Content and Behavior Intent Planning

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    SESSION 1 of 4: Does your content convert as well as it should? Only if you're observing your prospects' behavior as they interact with it—and tweaking your intent plan in response. In this session, you'll boost your demand generation success using psychology know-how.

  • How to Be a Strategic Technology Partner: Bridging the Knowledge Gap

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Although the role that technology vendors play is critical to their clients, the relationship between the two parties can often feel transactional. Building a long-term strategic partnership, on the other hand, can benefit both.

  • SEO, Backlinks, and BEO: Three Pillars for Stronger PR and Brand Awareness

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, too, and the higher a press release ranks in search results, the more likely it will be covered.

  • Why Sales Teams Reject Leads From Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Why do salespeople reject leads that come from their firm's marketing team? Why do marketers think leads are rejected? To find out, RollWorks surveyed 527 salespeople and 323 marketers.

  • No, ChatGPT Won't Make Marketing and Search Irrelevant (At Least for Now)

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Generative AI tools like ChatGPT are poised to affect some marketing writing roles, but their future in the world of search is slightly more complex. This article provides a breakdown of the possibilities.

  • You Have Options: How to Pick the Perfect Gift Card for Your Reward or Incentive Program

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Customer Experience

    Rewards and incentives can make for great motivators and a positive experience for customers. But the options can sometimes be overwhelming. Here's a quick guide on how to choose the best incentives.

  • How the Pandemic Permanently Changed Marketers' Strategies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Many senior marketers say the COVID-19 pandemic drove lasting strategy shifts, such as spurring them to target new customer segments and focus on digital-first experiences, according to recent research from Salesforce.

  • What the Email Marketing Funnel Looks Like [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    This infographic covers the key strategies and goals you should pursue along the email subscriber journey. It also provides email marketing tips for each step.

  • The Marketing Strategy of Launching a Brand-New Product

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To help us think strategically about the benefits and risks of launching a brand-new product to the market, it's useful to frame the process as the stages of a life cycle, especially from customer point of view—i.e., the types of customers a company will attract at each stage.

  • How to Drive More Impactful Go-to-Market Strategies With Brand & Customer Insights

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    A company's go-to-market strategy can make or break its bottom line. In this webinar, discover practical ways to drive a more impactful approach using brand and customer insights. Learn how to improve marketing ROI, motivate Sales, and help your business thrive. Sponsored by Momentive.

  • What Cloud Outages Mean for Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    This infographic looks at what Cloud outages are, why they happen, and what the impact can be on your business.

  • Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities: Justin Levy on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Justin Levy and George B. Thomas dive into what makes influencer marketing more like a partnership than a paid transaction, how to build influencer relationships, and why benefits to your community should always come before personal gain.

  • Seven Tips for Training the Next Generation of Content Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You may think you know all there is to know about content marketing now, but you were a rookie too, once. Give those new rookies a good education with these seven tips.

  • Taking the Long View: The Hardest But Most Valuable Way to Run an Agency

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The recent hiring climate—resignations, layoffs, a talent shortage, more layoffs—is symptomatic of brands' and agencies' knee-jerk reaction to economic circumstances. And that, argues this article, is not the right way to run a business.

  • Why Now Is the Time to Add Video to Your Marketing Budget

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Strong video content can skyrocket your marketing success. But it's vital to know what you're getting into before you invest budget in video. Here are some things to consider.

  • The Value of Intent Data for B2B Go-to-Market Teams

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B go-to-market teams that use intent data—information generated by potential customers' online research and content-consumption activities—are much more likely to report being successful with their strategies, according to recent research.