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  • Beyond Buzzwords: How to Build a Personalization Strategy for Optimal CX and Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The "Hi [customer name]" template falls short of true personalization in the post-pandemic world. What people want from brands now is much less Mad Lib and more customized experience.

  • Closing the Gap: How You Can Get Sales to Use Your Marketing-Generated Content

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Are you producing Sales-supporting content that goes unused? As marketers, we all experience that disappointment. What if you could fix it by setting up the "just right" conditions that they need? Learn how this research-backed formula gets salespeople to use more of your content and close more deals. Sponsored by Allego.

  • How Marketers Can Navigate a World Minus Cookies: Jodi Daniels on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

    Host George B. Thomas and guest Jodi Daniels explore the fundamentals of internet cookies, their impact on the daily lives of marketers, and the reasons marketers may need to transition to a cookieless world.

  • 10 Ways Marketers Can Use AI to Improve Sales

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI won't replace marketers so much as eliminate time-sucking tasks that they don't like doing anyway—and that goes for all kinds of tactics and content, from audience targeting to product descriptions.

  • What Remote Workers Do While on the Clock [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    More than half of remote workers say they've cooked food and done laundry while on the clock, according to a survey of 1,005 workers conducted by CraftJack.

  • AI, Content, and the Law: What Marketers Need to Know Right Now

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Can you copyright AI-generated content? What legal risks are involved when you use AI's content? If you're using AI for any of your work, you need to know enough about the law to stay out of trouble. Ruth Carter, Esq., evil genius at Geek Law Firm, reveals the current legal rules and regulations around AI and how you can expect them to evolve.

  • How Digital Creators Should Navigate the Metaverse | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Social Media Marketing

    All the hype surrounding the metaverse might seem like a good incentive for marketers to just jump on the bandwagon and try anything, follow trends, see what sticks. But that's not the way to go.

  • How and Why to Implement Gamification in Your Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    People like to win—whether it's a win for their business or themselves. When marketing incorporates gamification and interaction, winning comes with the added benefit of brand loyalty.

  • The State of B2B Sales in 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B sales leaders say they are experiencing longer sales cycles and more opportunities being lost to no decision this year, according to recent research from RAIN Group.

  • 5 Steps to Build a Solid Marketing Plan

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Supercharge your strategy! Developing a strong marketing plan is a critical skill for any B2B marketer. Join expert B2B marketer Pam Didner for five key elements you need to develop a solid plan to rally your team members and move everyone in the same direction to achieve your marketing goals.

  • Delegate Like a Pro: Five Techniques for Getting More Done While Empowering Your Team

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The cheeky adage "if you want something done right, do it yourself" is impractical (to say the least) in modern business. You have a team for a reason. It's time to put them to good use.

  • The Top AI Tools by Search Volume and User Rating

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Which artificial intelligence tools are searched for the most online? Which tools get the highest ratings from users and have the most social media followers? To find out, researchers at Tipalti looked at data from March and April, 2023.

  • The 12 Breakthrough Brands of 2023 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    AI, healthcare, metaverse, matrimonial, and canned fish brands have been among the biggest disruptor brands this year, according to the 2023 Breakthrough Brands report from Interbrand and Vox Media.

  • How to Build a B2B Lead Gen Webinar

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Generating leads for Sales to qualify, follow up with, and eventually sell to is what drives the revenue—and success—of a business. This article covers how webinars and webinar marketing can lead to increased B2B lead generation.

  • Different Is Better Than Better | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Branding

    As a brand, you can do everything right: employ the smartest people, use the most reliable tech, deliver the greatest value to customers. But if you're just trying to be better at what everyone else is doing, will your company really stand out?

  • The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In today's fast-paced digital world, keeping up with media trends is essential for businesses to stay relevant and competitive. This article covers seven trends that are particularly relevant for CMOs.

  • Standards Will Solve Data Clean Room Issues—Here's How

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Your data-driven marketing is only as good as your data. Clean rooms can be a useful resource, but only if the data shared in them follows certain standards.

  • The Core Audiences of Different Audio Formats [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Do audio formats such as radio, streaming, and podcasts have different core audiences? To find out, Edison Research looked at data from its Share of Ear study, which was based on a survey of more than 4,000 people in the US age 13 and older.

  • B2B Branding, Stories, Social Efforts, and Disruptive Innovation: David Aaker on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Host George B. Thomas and guest David Aaker discuss the concept of disruptive innovation and its relevance in today's marketing world. Discover why innovation is the only way to grow, why stories stand out, and how social media has completely changed the game.

  • How to Write Like the Robots Can't

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Good marketing writing matters more than ever—generative AI tools have made that clear. Because while AI can "write"—it can't write like you can! Ann Handley, chief content officer at MarketingProfs, shares her insights to where AI can help you with writing, when you shouldn't involve AI at all, and how your creativity is your unique strength.