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CONTENT TYPE: Article | TOPIC: Writing

Weigh in with advice and recommendations on how a marketing team can work through internal struggles and politics. Also this week: How do you prepare for an acquisition?

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The words you use make a big difference on the Internet. Carefully chosen, they can keep a customer happy. Sloppily chosen, they can infuriate.

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You know who you are, one of the hundreds of unemployed, highly educated technology-marketing executives who used to be “somebody.” So what now?

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The most effective and often overlooked strategy to grow a client base is to encourage referrals.

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What's next for radio? And why should marketers pay attention?

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effectively build a brand today, you need PR.

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How can (seemingly) solid business thinking hurt us?

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In addition to spotlighting particular areas of expertise, though, testimonials can also provide an excellent venue for expressing brand emotions.

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Marketers have been happy to leave search enginge marketing in the hands of the IT folks. Until now.

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Web analytics can help every manager reach their goals by acting as a lens through which they can more clearly see how well their area of the Web site is working. Unfortunately, it also lets everybody else in the organization clearly see how well his or her area of the Web site is working. Can't we all just get along?

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It's time to start having your salespeople write blogs for their customers and prospects. Sound radical?

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Your relationships with the media can make or break your public relations efforts. Here’s how to get them to love you.

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Working lean can mean you don’t have an adequate budget, the proper supplies, or nearly enough help. How can you work with this?! Also: What's the single best source for competitive data?

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ow does TiVo embrace its community of highly affiliated volunteer salespeople? Well...it doesn’t.

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Business is about people, not machines. It is about relationships, not transactions.

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The Catholic Church may well have stopped saying mass in Latin. Unfortunately, many Web sites might as well be written in that ancient language, for all the sense they make.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

The majority of the PR industry continues to log behind in the blogosphere, seemingly unconvinced that the influential new medium is worth learning about.

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f you don’t have the budget to hire yet another agency or would like to see your present agency or marketing team come up with cash-register-ringing promotions themselves, where do you and your team turn?

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f you’re engaged in marketing you feel a need to apologize for, stop marketing.

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hen a company is purchased, most people affected usually aren’t prepared. Come to the rescue with advice on how to prepare for an acquisition. Also: How do your marketing team and call center work together?