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ina is poised to become an economic superpower, profoundly affecting the globally competitive capabilities of small and multinational corporations alike.

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Innovative business leaders are waking up to the fact that successful brands are built by people. By creative employees, not robots. By loyal customers, not CRM systems. By committed partnerships, not relationships du jour. By visionary leaders, not those with a short-term focus.

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Weigh in with your own opinion: Do the 4 P’s still hold relevance in your world today? Also this week: Is it better to have more detailed data or less?

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Why wouldn’t the King of Usability want to tackle the greatest challenge of them all: Designing a beautiful AND usable Web site?

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Do you control your PowerPoint, or does PowerPoint control you?

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It’s important that you communicate what you do in ways that help your prospective client understand that you are a solution to his problem.

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As we get accustomed to the tools and the terminology, the prospect of tracking things online is no longer frightening. At least that was the case until November 20, 2003.

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A recent article in the Wall Street Journal explained that dolphins have “meta-cognitive” abilities. In other words, these dolphins (unlike many marketing professionals) will admit that there are things they don’t know.

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Ask yourself this question: If your intranet were shut down tomorrow, would your organization become less productive, or would it become more productive?

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You can be a member of MENSA, but success may still elude you. There are other ingredients that are essential to your success. That's where EQ comes in.

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This week, weigh in with your answer: What's the best approach for getting a plan approved with the budget marketing wants? Also: How can PR be used to correct bad management decisions and inferior customer service during financial difficulty?

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The Google search engine has emerged from the Internet Petri dish to dominate the search engine market space. Here's how to take advantage of the opportunity.

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o you have a process whereby every single piece of content on your intranet gets read at least once a year?

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Sean will guide you precisely through the process of creating sales copy that really rocks.

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The most frequent question Jim's clients ask is, “What should we measure on our Web site?” The second most frequently asked question then is, “What does a best-practices Web analytics dashboard look like?”

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Making things easier does not always make the end result better.

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Convincing journalists to cover your products or services isn’t a simple task. Here's how to clear the hurdles.

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Weigh in on this issue: How far should we go in capturing the details of our Web site visitors’ behaviors and actions? Also this week: Should we save money on color copies or print high-quality materials?

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Many Web site owners don't test and measure their own site copy and content. But then they spend thousands to drive traffic to their sites. What's wrong with this picture?

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ost collateral and sales messaging produced by marketing today goes unused in the actual sales cycle.