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  • SWOT Team: So Which 50% of Advertising Works?

    Article

    CONTENT TYPE: Article | TOPIC: None

    With Internet technology, are we any closer to knowing which of our advertising is effective and which is not? Also this week: How can we measure the effectiveness of a Web site?

  • Why Brand When Positioning Will Do?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Too many executives pursue a branding campaign when it is positioning that is required.

  • Writing a Personal Value Proposition That Sells

    Article

    CONTENT TYPE: Article | TOPIC: None

    By actively managing the way you represent your skills and your achievements, you can boost your chances of getting ahead.

  • Seven Launch Tactics for 2004

    Article

    CONTENT TYPE: Article | TOPIC: None

    Rely on these tactics for your next product launch.

  • Can Harley’s Secret Weapon Revitalize Your Marketing?

    Article

    CONTENT TYPE: Article | TOPIC: None

    ow did Harley turn its bike business around from a sleepy brand to hot commodity?

  • How to Make Print Ads Work

    Article

    CONTENT TYPE: Article | TOPIC: None

    It takes something special to make your ad cut through the clutter.

  • Is Your Company CAN-SPAM Compliant?

    Article

    CONTENT TYPE: Article | TOPIC: None

    The CAN-SPAM Act may ensnare legitimate businesses as well, especially small businesses with no compliance experience.

  • SWOT Team: The Hope, Glory and Folly of CRM

    Article

    CONTENT TYPE: Article | TOPIC: None

    ow do you salvage your investment in CRM and realize real improvements in customer relations? Also: When the leadership team disagrees on the best approach to marketing.

  • When Being First May Not Matter

    Article

    CONTENT TYPE: Article | TOPIC: None

    t might seem silly to think that being number one can actually be dangerous to the health of our businesses.

  • A Final Word on Positioning

    Article

    CONTENT TYPE: Article | TOPIC: None

    There are no “five easy steps” to any aspect of marketing. Marketing is a craft, not a science, and there's no rules for it. Well… except for one.

  • Enter the Marketing Meatrix

    Article

    CONTENT TYPE: Article | TOPIC: None

    e received lots of comments about our recent article , “Fresh Eye for the Marketing Guy.” Many of you asked for examples of who is doing it “right.”

  • Designing Online Forms: Eight Simple Tips

    Article

    CONTENT TYPE: Article | TOPIC: None

    hey may not be glamorous. But online forms are often the place where actual revenue is generated.

  • Don’t Go Changin’

    Article

    CONTENT TYPE: Article | TOPIC: None

    When you have incongruous experiences with a brand, your desire to remain loyal to that brand wanes.

  • Six Newer P’s to a Better Job Search

    Article

    CONTENT TYPE: Article | TOPIC: None

    ob-hunting has striking similarities to a marketing project.

  • SWOT Team: Taking Action

    Article

    CONTENT TYPE: Article | TOPIC: None

    This issue’s dilemma asks: What does it take to close the knowledge-to-action gap in your workplace? Also: How do you convince a boss that it takes money to make money?

  • Google Optimization: E-commerce @ $0 Cost (Part 2)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here's the second part in a series of how merchants can get more product content indexed and visible to Google’s massive user base, in order to sell products no marketing cost.

  • Bridging the Chasm Between IT and Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are you ready to start working together with your IT department?

  • Know Where Your Leads Come From? Think Again

    Article

    CONTENT TYPE: Article | TOPIC: None

    re you not able to identify where your leads are coming from? Can you not measure the value of your Web visitors?

  • What Do You Expect?

    Article

    CONTENT TYPE: Article | TOPIC: None

    There is one question that every consultant, manager, or employee (or any person, for that matter) should be familiar with. It is a make-or-break question in terms of project success, relationship health, investment return, and product or service satisfaction.

  • Web Content Management: 10 Predictions for 2004

    Article

    CONTENT TYPE: Article | TOPIC: None

    This is the year when Web content comes of age.