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Weigh in with your answers to this week's dilemma: Does a brand need to be localized to be successful? Also this week: Should compensation be tied to results?

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Products and ads often fail for the same reason—failure to pre-empt resistance.

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Wireless is (in Asia and Europe) and is becoming (in the North America) a part our everyday life. And soon, a part of our marketing programs as well.

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recent study concludes that the simple fact of asking customers how a company is performing by itself proves to be a great customer-retention strategy.

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Can a luxury hotel live up to its promise?

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Newsletters that simply provide a recap of the latest products and news from the company that issued them will be read only by the most loyal customers.

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It’s too bad there isn’t an easy way to measure yourself objectively when the product being marketed is you.

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What’s your best advice for returning pricing to market levels without alienating our customers? Also this week: How do we decide which launch channels to use?

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How do you distinguish top sales professionals from the less-dynamic candidates?

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If you’re writing a white paper, issue brief, article, analysis, or report, what’s the best way to conclude that document?

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You’ve decided to add Webinars to your marketing mix. But then come a number of big questions: What will entice customers to attend? When should we hold it? Who is the speaker? How and when do we promote it?

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Should the compensation of executives and middle management be tied to the success of marketing and sales efforts? Also this week: What's the best metric to track to measure the effectiveness of a Web site?

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What makes a great Web site is focus and clarity of purpose. Of course, that's easier said than done.

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What's the key to convincing customers that your card is different, and isn't just an extra thing to schlep in their wallets?

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These day, everyone wants instant answers, immediate gratification, and results yesterday. But the quickest path does not always pay off.

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This issue’s dilemma asks: How do you determine the best channel of distribution, when the options are many and your budget limited? Also this week: How does a company assess its CRM shortcomings?

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Branding is a beautiful thing—any business, regardless of size, can connect with consumers to cement a relationship.

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Here is the handy-dandy Sterne How-To Guide for measuring the success of your Web site.

CONTENT TYPE: Article | TOPIC: Writing

For publicity insiders, there’s a rhythm to generating coverage, based on the natural ebb and flow of the seasons.

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Teens are the consumers of today and of the future. When a brand connects with a teen, it could tap into a lifetime of loyalty.