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This issue’s dilemma asks, Can a company successfully position a product for launch in several markets simultaneously? Also this week: Sometimes, you need to cut your losses and move on.

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Even if you don’t jump on the hip-hop bandwagon, you can still learn valuable marketing lessons from these contemporary entrepreneurs.

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If you really want to know how your customers feel about your company, you need ask only one question: “Would you recommend us to your family, friends, and colleagues?”

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The use of giveaways has increased significantly over the past two years. This trend flies in the face of the movement to cut marketing costs. So what gives?

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One of the promises of interactive marketing has long been its ability to create intimate relationships with our customers. But it has been largely unfulfilled. What are we doing wrong?

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Anytime somebody does something new with technology—something nobody else has ever done before—that technology goes through a “talking horse” stage. How can you tell whether your site (or part of it) is a talking horse?

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This issue’s dilemma asks, How do you sell the CEO (or other executive) beyond the promise of a return on investment? Also this week: When territorial sales practices have gone too far.

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There are really two different sides to your business. First, there’s the “inside reality”; and second, there’s the “outside perception.”

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Most companies known for stellar branding—Nike, Coca-Cola, McDonald’s, Intel, etc.—are masters of “deep pockets branding.” So, does that mean branding is strictly a high rollers’ game?

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Why on earth, in the midst of this information overload, would you want to measure how people use your Web site—another source of data to barrage you with even more information?

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As any professional salesperson will tell you, it’s a lot easier to close a sale if you really believe in your product.

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It’s time to alter the definition of "Whole Product," and by so doing alter our view of what that really is.

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What do recent emerging trends mean for the next generation of business models? For one, it means full disclosure of business practices.

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When you’ve made a practical decision to cut your losses on a highly popular but unprofitable product line, how do you make a gracious market exit? Also this week: What steps and checklists can you use to back up your planning decisions?

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When everyone else zips, you zap.

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Quality links from external Web sites will help get more of the right people to your own site.

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Even if you’re still working with a No. 2 pencil and scrap paper, there’s no reason you can’t produce outstanding quality forecasts with more predictability and reliability than you’ve ever experienced before.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

We should always keep striving to improve and enhance the brand called Me. But we should always be aware of the brand called We, which reflects the uncontrollable, omnipresent ability of others to build, enhance or even destroy our personal brands.

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So how do you monitor what's being said in online discussion forums and use the information to shape future marketing campaigns?

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Here are 10 tips for how to maximize the business results from your next conference speaking engagement.