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  • Travel Outlook Mixed into 2010

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Even as business travel shows small signs of improving, leisure travel is expected to remain weak through early 2010 as concerns over household budgets dampen consumer spending, according to the travelhorizons survey, cosponsored by Ypartnership and the US Travel Association.

  • Room for Improvement in Advertising ROI

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    CONTENT TYPE: Chart | TOPIC: None

    With today's increasingly price-conscious consumers, there is ample room for improvement in advertising efficiency: The ratio of average short-term return on marketing investment––sales within three months of media execution––is $1.09 for each dollar spent, according to a recent study by Nielsen.

  • 11 Smart Marketers Shared Their 2010 Predictions

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/2010predictions.jpg

  • Marketers to Invest in Email, Social Media in 2010

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    CONTENT TYPE: Chart | TOPIC: None

    Businesses are gearing up to increase their marketing spend on email marketing and social media in 2010, making those the top two areas of marketing investment in 2010, according to the just-released 2010 Marketing Trends Survey by StrongMail Systems.

  • Irrelevant E-communications Alienate Consumers

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    CONTENT TYPE: Chart | TOPIC: None

    Email marketers who send irrelevant content and random mass mailings run the risk of losing subscribers, according to a survey from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company.

  • Look Beyond The 9-5: Job Versus Career

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/clockpunch.jpg

  • Cyber Monday E-tail Traffic Down

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    CONTENT TYPE: Chart | TOPIC: None

    On Cyber Monday 2009, the share of US visits to the top 500 retail websites fell 9% compared with last year, according to Experian Hitwise.

  • How To Work With Online Content Producers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/contentproducers.jpg

  • Bearing Bad News: Six Ways to Reduce the Sting When Your Message Stinks

    Article

    CONTENT TYPE: Article | TOPIC: None

    I can't promise you that by following these suggestions you'll recover from bankruptcy or resurrect your business. But you can move on with dignity. And, sometimes, when your organization faces its darkest hour, choosing dignity may be the best, last business decision you can make.

  • Neuromarketing Is the Future, But...

    Article

    CONTENT TYPE: Article | TOPIC: None

    Increasingly, marketers are turning toward brain-imaging techniques, such as functional magnetic resonance imaging (fMRI), in the quest for the Holy Grail "buy button." We call it neuromarketing. The brain, however, is reluctant to reveal its code.

  • Don't Make These Value-Proposition Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: None

    You think your value proposition is as strong as it needs to be because you are making sales, right? But you may be selling in spite of, not because of, your value proposition.

  • Ten Commandments for Effective Online Social Networking

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Here's a 10-step game plan for social-network involvement. You don't have to think of these steps as commandments; rather, they are practical guidelines that will make you a better member of the social-networking communities in which you participate.

  • Holiday Shoppers Prefer to Pay With Cash

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    CONTENT TYPE: Chart | TOPIC: None

    Only 26% of consumers who shopped over the Thanksgiving 2009 holiday weekend said they used credit cards for their purchases, while 39% said they used cash, and the remaining used debit cards, according to a poll conducted by America's Research Group for Reuters.

  • Black Friday Online Sales Up 11%

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    CONTENT TYPE: Chart | TOPIC: None

    US consumers spent $595 million shopping online on Black Friday 2009, an increase of 11% compared with Black Friday 2008—and the second heaviest online spending day to date in 2009—according to comScore.

  • E-tail Traffic Down Black Friday, Thanksgiving

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    CONTENT TYPE: Chart | TOPIC: None

    On both Black Friday and Thanksgiving this year, the top 500 retail websites recorded decreases in their share of US visits year over year, according to Experian Hitwise.

  • Godiva: Seizing a Golden Moment.

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/godiva1130.jpg

  • Pre-Thanksgiving Black Friday Traffic Up 87%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online traffic to a custom category of Black Friday advertising websites increased 87% for the week ended November 21, 2009, according to Experian Hitwise. Overall, visits to Black Friday websites increased 4% compared with the same week in 2008.

  • Using Email Marketing To Create Buzz About Cyber Monday Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/holidayemail.jpg

  • Giving Thanks

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/HappyThanksgiving09.jpg

  • Thought Leadership: It's Not About The Writing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/whitepaperstack.jpg