Search Our Marketing Resources

CONTENT TYPE: Article | TOPIC: None

tock market analysts say that a company’s past performance is no indication of their future returns. Well, it’s the same story in strategy and marketing.

CONTENT TYPE: Article | TOPIC: None

The Web is about self-service. To succeed in self-service, you need to really understand how your visitors think and behave, which requires getting to know their needs in a comprehensive manner.

CONTENT TYPE: Article | TOPIC: None

Unfortunately for us marketers, the public is inundated, deluged and bombarded, every day, with hundreds of ads, commercials, emails and direct-mail offers inviting them to buy, try, upgrade, sign on, act now and order before midnight.

CONTENT TYPE: Article | TOPIC: None

This week: How can we develop successful Webinars that generate high-quality leads? Also: One product, three markets. How can you launch at the same time for different audiences?

CONTENT TYPE: Article | TOPIC: None

Launch teams often focus their tools and training on communicating product knowledge and features, rather than communicating a solution’s strategic value to your customer.

CONTENT TYPE: Article | TOPIC: None

Harvard’s structure and marketing system can teach us one heck of a lot.

CONTENT TYPE: Article | TOPIC: None

The old, customary procedure of strategy development has a pure and sound logic. But the problem is that it's no longer adequate.

CONTENT TYPE: Article | TOPIC: None

In part 1, Karen introduced a client that suffered from copywriting traumas. Now here's the plan of action.

CONTENT TYPE: Article | TOPIC: None

When your CEO has high expectations for the organization that include new initiatives and directions during the fiscal year, long after budgets are approved, you are at a crossroads.

CONTENT TYPE: Article | TOPIC: None

Should legitimate marketers continue to work with third-party list brokers or build their own in-house lists? Also this week: What are your best practices for selling to the CEO?

CONTENT TYPE: Article | TOPIC: None

Evangelism is more powerful than most traditional forms of selling.

CONTENT TYPE: Article | TOPIC: None

Which areas do today’s emerging brands need to rethink to specifically manage the costs of the entire marketing process?

CONTENT TYPE: Article | TOPIC: None

What people search for on your site is a gold mine of information.

CONTENT TYPE: Article | TOPIC: None

There's something that most writers neglect to take into consideration.

CONTENT TYPE: Article | TOPIC: None

Delivering on promises becomes a moment of truth in a customer relationship and can have a positive or negative impact on the perception of your brand.

CONTENT TYPE: Article | TOPIC: None

Here are 10 rules for using blogs and wikis to achieve your branding goals in this emerging area.

CONTENT TYPE: Article | TOPIC: None

If you are in marketing or sales, chances are it isn’t because you aced linear systems in college. Truth is, math intimidates many of us, and so the attention around ROI can be daunting.

CONTENT TYPE: Article | TOPIC: None

This issue’s dilemma asks, Can a company successfully position a product for launch in several markets simultaneously? Also this week: Sometimes, you need to cut your losses and move on.

CONTENT TYPE: Article | TOPIC: None

Even if you don’t jump on the hip-hop bandwagon, you can still learn valuable marketing lessons from these contemporary entrepreneurs.

CONTENT TYPE: Article | TOPIC: None

If you really want to know how your customers feel about your company, you need ask only one question: “Would you recommend us to your family, friends, and colleagues?”