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  • Problem Solved: How Do I Keep My Website Interesting, and Keep Visitors Coming Back?

    Article

    CONTENT TYPE: Article | TOPIC: None

    We've created a cool website. The bell and whistles are working well—not too little, not too much. We're getting lots of visits from lots of cool folks. But now that we're up and running so well, we're panicked about keeping content fresh! How do I keep it interesting, and keep them interested so they keep coming back?

  • Tertiary Keyword Rankings: Using Your Search-Engine Presence to Power Your Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the world of B2B marketing, what would you say your customers want most from you? Some of the obvious things are quality products, great service, reasonable prices, and solutions that increase profits. But what would they really want if they could have anything from you? How about more customers?

  • Achieving Relevance in Direct Digital Marketing: Overcoming Organizational Constraints

    Article

    CONTENT TYPE: Article | TOPIC: None

    Organizational challenges can be the silent killer to achieving relevance in direct digital marketing, placing constraints on innovation and on the adoption of technology and best-practices, or limiting the manpower to create compelling campaigns and programs. You can do everything else right, but failure to address organizational challenges can torpedo an otherwise watertight ship.

  • Five Ways to Create More Value in Your Presentations

    Article

    CONTENT TYPE: Article | TOPIC: None

    During challenging economic times, buyers look for value. The more value you provide, the more likely you are to become the provider of choice. Presentations offer you excellent opportunities to provide that value at different stages of the sales cycle. Here are five ways to create more value in your presentations.

  • Social Media Is Not Just About Marketing Or 3 Things I've Learned From IBM's Sandy Carter

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Daily Fix Blogger, Matthew T. Grant shares three things he's learned about social media from IBM's Sandy Carter

  • We Can't Afford Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Daily Fix blogger, Elaine Fogel, discusses how non-profits should use marketing like for-profit organizations.

  • Confidence in Corporate, Sales Messaging Weak

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Although companies know they need a marketing message that stands out in the marketplace, 62% of executives rate their company's message as average to poor and only 38% say their company has a differentiated story, according to a survey from Corporate Visions.

  • Android Shaking Up Smartphone Market

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google's Android has been available as an open-source platform for just over one year, but the new mobile operating system has already gained significant market traction: Android users initiated seven times more downloads of mobile entertainment content than iPhone users in the fourth quarter of 2009, according to Myxer.

  • Don't Forget About The Enterprise: A Glimpse Of Enterprise 2.0

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs' Daily Fix blogger, Jacob Morgan, discusses Enterprise 2.0 and social media tools.

  • Marketers Redefine Success During Recession

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly two-thirds of marketers (64%) say they define success differently in the economic downturn while over one-half (55%) say emphasis on short-term responses to the economic slowdown has led them to neglect long-term strategy, according to a survey from Spencer Stuart.

  • Consumer Confidence Up Moderately in Jan.

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The Conference Board Consumer Confidence Index, which had increased in December, improved further in January and now stands at 55.9 (1985=100), up from 53.6 in December, the Conference Board reported.

  • Decade's Top 10 Viral Campaigns

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The most significant online viral campaign of the decade was "Mentos and Diet Coke experiments" by Eepybird.com, according to a survey conducted by GoViral.

  • Most Hispanics to Participate in Census

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    With 2010 Census questionnaires set to arrive in mailboxes across the country by mid-March, 84% of Hispanics intend to be counted this year and are confident that personal information collected won't be shared with other government organizations, according to a survey from Telemundo and Ipsos Public Affairs.

  • Online Fraud Down in 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Even in the current economic climate, investments in fraud management are paying off as total estimated online revenues lost to fraud fell 18% in 2009, down to $3.3 billion from $4 billion in 2008, according to a survey from CyberSource.

  • Millennial Women Want Work/Life Balance

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Millennial women are optimistic about their career prospects: 94% of young (age 22-35) professional females surveyed say they can achieve a balance between a satisfying professional life and a gratifying personal life, according to a survey from Accenture.

  • Guest Post: When Navigating The New World Of Sponsored Tweets...

    Article

    CONTENT TYPE: Article | TOPIC: None

    Guest post by Ted Murphy, CEO of IZEA, on MarketingProfs' Daily Fix blog, discusses best practices for sponsored tweets.

  • Be Mindful Of Tech News and Timing

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs' Daily Fix blogger, Len Kendall, discusses five ways to maximize your technology story utilizing smart public relations.

  • Social Media Top Priority for Digital Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In anticipation of a stronger global economy, digital marketing––fueled by social technologies that interact directly with customers––is positioned to thrive in 2010: 81% of brand executives expect increases in the volume of digital projects during the year, according to a survey form the Society of Digital Agencies (SoDA).

  • Disconnects Plague Loyalty Programs

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Even as more marketers adopt loyalty and rewards programs to improve sales, they are failing to fully engage their customers: Most consumers surveyed (54%) say the barrage of irrelevant messages, low-value rewards, and impersonal engagement don't particularly engender loyalty, according to a survey from the CMO council.

  • Big CPG Players: Going On Offense In 2010?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Ted Minnini, MarketingProfs Daily Fix blogger, discusses AdAge's article on how consumer packaged goods companies are aiming for innovative products for 2010.