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  • A Five-Step Guide to Take Your Campaign Global

    Article

    CONTENT TYPE: Article | TOPIC: None

    How can you ensure that your translated campaign carries the impact of the original? More important, how do you avoid the enormous cost (new creative, photography, design) of having to launch a new marketing campaign for each local market?

  • The 10 Most Common Pitfalls of Brand Licensing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Combining your product with top brands is an incredible way to escalate growth. If you are looking to drive revenue, enter new markets, or reposition your product, brand licensing can lead to dramatic results. As with any new endeavor, however, pitfalls abound.

  • The Value of SaaS Isn't Just Lower Cost

    Article

    CONTENT TYPE: Article | TOPIC: None

    Build a value proposition for your SaaS solution that's supported by multiple legs, because there's danger in relying on a single strategic advantage over your competitors. In other words, it's hard to sit on a one-legged stool.

  • Consumer Confidence Down Sharply in Feb.

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The Consumer Confidence Index, which had increased in January, declined sharply in February and now stands at 46.0 (1985=100), down from 56.5 in January, the Conference Board reported.

  • Can Texting Work As a Marketing Tool?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Daily Fix Blogger, David Reich, discusses the possibility of texting as a marketing channel.

  • Socializing Top Mobile Internet Activity

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers spend an average of 2.7 hours on the mobile Internet each day—connecting socially, managing their personal finances, and even advocating for causes, according to a new survey from Ruder Finn.

  • Twitter Growth Slows, User Base Younger

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The number of Twitter users reached an estimated 75 million by the end of 2009, up from approximately 5 million in the previous year, but the growth rate of new user accounts is slowing and only 20% of Twitter users are active, according to a study from RJMetrics.

  • Experts: Internet Will Enhance Our Intelligence

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    A decade from now, the Internet will have redefined the way we read, write, and gather knowledge to skills largely built around gadgetry and applications, according to a new study from Pew Internet.

  • One Unique Culture On a Mission

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Daily Fix blogger, Ted Mininni discusses Kashi's branding and marketing.

  • Consumers Still Cutting Back on Spending

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite signs of an economic recovery, most consumers are still spending money cautiously: Almost two-thirds of US adults (63%) say they have purchased more generic brands in the past six months to save money, while an additional 12% say they have considered doing so, according to a survey from Harris Interactive.

  • Social Gaming Integral to Social Networking

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly one-quarter (24%) of consumers say they regularly play games on social networking sites such as Facebook and MySpace––and contrary to prevailing stereotypes, the typical social gamer is a 43-year-old woman, according to a new survey from PopCap Games.

  • Seven Methods For Affective Marketing Tactics

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Daily Fix blogger, Paul Williams, discusses Seven Methods For Affective Marketing Tactics.

  • Consumers Would Pay for Some Web Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most consumers (85%) want free online content––and nearly eight in ten (79%) say they would stop using a website that introduced charges, presuming they could find the same information at no cost elsewhere, according to a survey from Nielsen.

  • Local SMBs Mull Social Media, Online Directories

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Local small and medium-sized businesses are applying social media to their ad plans: Nearly one-third (32%) of SMBs plan to use a page on a social networking site in the next year, and 39% plan to use customer-generated ratings or reviews on their website, according to a survey from BIA/Kelsey

  • Most Journalists Use Social Media for Reporting

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most editors and reporters depend on social media as a source: 55% of print and Web journalists say social media is important or somewhat important for reporting and producing the stories they write, according to a survey conducted by George Washington University and Cision.

  • We Are Still Learning Lessons When It Comes To Social Media

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Daily Fix blogger, Beth Harte, discusses social media, marketing, communications lessons learned from Southwest Air.

  • Google Buzz, Noise and Relevance Filtering

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs' Daily Fix blogger Paul Chaney discusses Google Buzz, Noise and Relevance Filtering.

  • Final Marketing Lessons from the Collapse of Lehman Brothers

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs' Daily Fix blogger Paul Barsch discusses Final Marketing Lessons from the Collapse of Lehman Brothers

  • Facebook Mobile Tops 100 Million Users

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than 100 million people are actively using Facebook from their mobile devices every month, a 54% increase from the 65 million people who did so just six months ago, according to Facebook.

  • Maximize Your Digital-Marketing Mix: 10 Ways to Integrate Social, Mobile, and Email

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Cross-promotional efforts can help companies spread the word as new online-marketing platforms are launched, boosting follower interest and opt-in. The following are 10 popular strategies that companies use to maximize their digital-marketing mix.