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  • World's Most Valued, Resilient Brands Led by Tech

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    CONTENT TYPE: Chart | TOPIC: None

    The world's strongest brands have proven their resilience to recession: When most key financial indicators plummeted last year, the value of the BrandZ* Top 100 brands, led by technology brands, rose 4% to more than $2 trillion, according to Millward Brown.

  • 'Dwell Rate' of Ad Engagement Impacts Conversion

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    Marketing campaigns that actively engage consumers online for longer periods of time—by enticing them to "Dwell"—are more likely to generate high conversion rates and are three times more effective at driving brand-related Web searches, according to a study by Eyeblaster.

  • Overheard at the Forum: 30 Lessons for B2B Marketers

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ann Handley begin_of_the_skype_highlighting     end_of_the_skype_highlighting begin_of_the_skype_highlighting     end_of_the_skype_highlighting shares 30 lessons for B2B marketers at the B2B Forum 2010.

  • Un-Advertising: The Power of Testimonial Video in the Post-Advertising Era

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    CONTENT TYPE: Article | TOPIC: None

    Mad Men-style advertising, based on interrupting entertainment or news, is still with us—but most marketers recognize that it's unsteady on its feet. The reality is that people are tired of being "targeted" with ads and so are inclined to take evasive action. It's time to dust off the tried-and-true customer testimonial, and turbo-charge it for your website with video storytelling.

  • Why CMOs Need Standardized Measurements—Just Like CFOs and COOs

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    CONTENT TYPE: Article | TOPIC: None

    At many companies, Marketing can't match the financially relevant, standardized measurements produced by peers in Finance and Operations. That is a big problem, because the lack of financially relevant, standardized measurements weakens CMOs' stature. It doesn't have to be that way.

  • What's Next for Ad Networks?

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    CONTENT TYPE: Article | TOPIC: None

    Ad networks offer a flexible and more efficient way to reach and segment consumers. Advertisers can meet ambitious goals by leveraging the networks' mass reach, diverse targeting options, and flexible pricing platforms.

  • Email Offers Hollywood Blockbuster Marketing Opportunities—From Acquisition to Monetization

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    CONTENT TYPE: Article | TOPIC: None

    Movie studios are struggling to effectively reach moviegoers, who have so many other media vying for their attention. So like the plot of a blockbuster film, the studios are on a quest to find the ultimate marketing channel. But they don't have to venture to a galaxy far, far away. It's time they rediscovered email.

  • Women Download More Mobile Content

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    CONTENT TYPE: Chart | TOPIC: None

    Women consume two times more mobile content than men, accounting for 67% of downloads among unique users on Myxer's mobile content site in April 2010, and downloading on average 17% more content than men during the month, according to Myxer.

  • Don't Assume You Know Your Customer's Plan

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Abe Mezrich shares the latest video from Marketing Obsessions.

  • Consumers Hesitant to Spend

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    CONTENT TYPE: Chart | TOPIC: None

    Consumers won't be spending the US economy out of recession any time soon: Despite positive news that retail sales are improving, consumers are still concerned about their jobs and remain cautious in their shopping decisions, according to a survey by America's Research Group and UBS Global Equity Research.

  • Woman-Owned Businesses Put Customers First, Systems Last

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    CONTENT TYPE: Chart | TOPIC: None

    Most women-owned small businesses say customer service is a top strategic priority—but don't have a formal, companywide customer-service strategy—and many do not take advantage of important marketing channels, such as websites and social media, according to a survey from Forbes Insights

  • Google Takes 71% of Searches in April

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    CONTENT TYPE: Chart | TOPIC: None

    Google continued to dominate search in April, accounting for 71.4% of all US searches conducted in the four weeks ended May 1, 2010, up 2% from March, according to Experian Hitwise data.

  • Consumers Prefer Verizon Service (but Want iPhone)

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    Verizon continues to lead the telecom industry in wireless service customer satisfaction: 49% of Verizon customers surveyed say they are very satisfied with their cellular service, compared with 23% of AT&T customers who say the same about their service, according to a survey from ChangeWave.

  • Most Americans Post Risky Information Online

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    Over one-half (52%) of adult Americans who use social networks, such as Facebook and MySpace, have posted risky personal information online, and 23% of Facebook users haven't used the site's privacy controls to protect themselves, according to a Consumer Reports study.

  • MarketingProfs B2B Forum 2010 Diary: From Tradeshow to Qualified Leads

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    CONTENT TYPE: Article | TOPIC: None

    This post was written while sitting around the old horseshoe, waiting for Interactive Discussion Strategies for Making the Most of Your Tradeshow to begin. The session was led Bob president of marketing consultancy for The Cool Beans . Bob also is part of the MPB2B "pit crew" and is collecting key takeaways to present tomorrow at

  • MarketingProfs B2B Forum 2010: Integrating Social Media Into Overall Strategy

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    CONTENT TYPE: Article | TOPIC: None

    My favorite sessionat the MarketingProfs B2B Forum was the "Case Study Swap Proven Success Stories Integrating Social Media into Overall Strategy." It was ably run by "CK" Kerley and was jam-packed with experience-based insights on social media integration. Here's my Ron of Bloomberg kicked things off talking about their Business social media a people-filtered resource for

  • MPB2B 2010 Diary: SEO and B2B Marketing

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Helena Bouchez writes the first in a series of posts from the B2B Forum 2010 and discusses SEO marketing.

  • Social Networks Influential, Not Always Trusted

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly one in five US Internet users (18%) say they have purchased a product because of something they have seen on a social networking website—such as Facebook or Twitter—yet social sites continue to receive low trust and privacy ratings from consumers of all ages, according to a survey from Vision Critical.

  • Consumer Brand Loyalty Wanes in Recession

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    Driven by the need to save money during the economic downturn, consumers have been revoking their allegiance to brands in the past two years, and many have opted for cheaper brands across a variety of product categories, according to a new study from comScore.

  • MarketingProfs B2B Forum: Proven Success Stories With Social Media in Overall Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    ROI is always interesting to hear various companies talk what they measure, how they measure, what is considered an actual return on investment. Marketers can put a target on their back when they discuss ROI and social measurement, and it’s easy to pick out when you don’t know what you’re talking The presenters of this session