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  • Email Metrics: Open and Click Rates Decline

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    CONTENT TYPE: Chart | TOPIC: None

    Email open and click-through rates declined sharply in 2009, especially in the latter half of the year, with performance levels varying dramatically by industry and email list size, according to a study by MailerMailer, which also found that open and click rates tended to be highest on Sundays.

  • 4 Billion Web Video Ads Viewed in June

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    CONTENT TYPE: Chart | TOPIC: None

    More than 177 million US Internet users watched video content in June, also viewing more than 4.3 billion video ads, with Hulu generating the highest number of ad views at 566 million, according to Video Metrix 2.0 data from comScore, Inc.

  • Top 10 Public Figures Who Are Also Mindful Consumers

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Andrew Benett shares his list of the top 10 public figures who are mindful consumers and approach their shopping with a thoughtful approach.

  • 5 Secrets to a Killer Webinar

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Shelley Ryan shares tips for what makes a successful webinar.

  • Retailers Are Just Beginning to Tap Into FourSquare

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Mack Collier discusses how retailers, such as Ann Taylor, are tapping into Foursquare.

  • Marketing and Sales Alignment Pays Off in Recession

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    CONTENT TYPE: Chart | TOPIC: None

    Companies with strong alignment between marketing and sales departments have fared better during the economic recession, reporting higher levels of new customers, revenues, and customer retention than those with low alignment, according to a study by Miller Heiman and Northern Illinois University.

  • 6 Tips for Getting People to Talk Well About You

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Andy Sernovitz shares six big, practical ideas on how to get people talking about you, inspired by GasPedal's upcoming Word of Mouth Supergenius conference.

  • Social Media Marketing for (Real) Dummies

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Elaine Vogel shares some examples about true social media marketing dummies ... and gives advice about what not to do.

  • Digital, Direct Marketing Hiring Softens—Less so for B2B

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    CONTENT TYPE: Chart | TOPIC: None

    Weakening economic signals are having their effect on the employment outlook for digital and direct marketers in the third quarter (Q3), according to the latest quarterly employment report by Bernhart Associates Executive Search, LLC.

  • 5 Tips for Interviews That Produce Great Content

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Helena Bouchez shares five tips for asking questions for great content on your website or blog.

  • Three Good Reasons for Marketing Automation (and Three Bad Ones)

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    CONTENT TYPE: Article | TOPIC: None

    Marketing automation—one of the new buzzwords in marketing—bridges the gap between lead generation and the sales force. Its goal is to improve Sales and Marketing alignment by passing over only sales-ready leads. There are really good reasons why you should be interested in marketing automation. There are really bad ones, too.

  • Why You're Always Wrong and Your Customers Are Always Right

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're like most people, you live in a world where blame often happens in a systematic and predictable way. People simply have a tendency to believe the fault lies with someone else—and that someone else can be you. Of course, the process can work in the opposite direction, too... as when you are always right and someone else is wrong.

  • Content Curation: Engage Your Customers in Three Simple Steps

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    CONTENT TYPE: Article | TOPIC: None

    Most marketers are eager to achieve a level of engagement with current and prospective customers, but the majority stop dead in their tracks when they consider this question: Where am I going to find the time to develop all the content necessary to do it? But here's a little secret: Engaging customers online with content does not have to be difficult.

  • How to Ruin Your Brand, Your Business, and Your Career: The 13 Worst Marketing Mistakes, Part 2

    Article

    CONTENT TYPE: Article | TOPIC: None

    This article originally addressed the seven worst marketing mistakes. But seven wasn't nearly enough. The list grew until it reached unlucky 13. Here is the next batch of marketing mistakes you should avoid at all cost.

  • Bing's Search Share Up 7% in June

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    CONTENT TYPE: Chart | TOPIC: None

    Though Google continued to dominate search in June, accounting for 71.65% of all US searches conducted in the four weeks ended June 26, Bing's share of searches reached 9.85%, up 7% from May, according to Experian Hitwise data.

  • Help Your C-Suite Get Serious About Social Media

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jeff Rohrs shares info about helping C-suites get serious about social media.

  • Helping Make Medicine Friendlier

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses the minimalist, accessible packaging style of Help Remedies.

  • AMA Salary Survey: Marketers Cautiously Optimistic

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    CONTENT TYPE: Chart | TOPIC: None

    Despite the residual signs of the economic recession in 2010, marketers have some reason to be optimistic: 53% of marketing professionals say their salaries have increased in 2010 from a year earlier, according to the annual salary survey from the American Marketing Association (AMA) and Aquent.

  • World Cup Sponsors' Ads Score Big

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    CONTENT TYPE: Chart | TOPIC: None

    Spain and the Netherlands may be the World Cup final contenders on Sunday, July 11, but official World Cup advertisers in the US and UK also scored big with TV viewers during the first half of the tournament, and their ads outperformed those of non-sponsors, according to Nielsen.

  • Reputation Management: Not Needed Until It's Needed

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch shares thoughts about the importance of risk management in today's interconnected, immediate business environment.