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  • Analyze This: Outcome Metrics vs. KPIs

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Maria Pergolino discusses how gathering web metrics and creating reports with objective and KPIs data is vital to marketing.

  • Active Social Media Users Are Brand Fans

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though most active users of social networking sites say they visit those sites primarily to stay connected with friends and family, many also want to engage with brands: 65% of such frequent social networking users say they are a fan of at least one brand on Facebook and 31% follow a brand on Twitter, according to a survey from Invoke Solutions.

  • An Online Maxim: Make It Simple for People to Buy From You

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jim Kukral shares important tips about making it easy for people to purchase products from your business.

  • Social Media Brand Passion Index: Back-to-School Shopping

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When stocking up on back-to-school items, consumers love Target and Old Navy—and are more passionate about those brands than they are about any other major US retailer, according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities.

  • Hiding in Plain Sight

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger David Reich discusses how companies should be reached easily in today's social world.

  • Marketing's Missing Link

    Article

    CONTENT TYPE: Article | TOPIC: None

    Perhaps because the difficult economic climate has forced marketers into a more tactical mode, with leaner teams trying to execute more with less, marketing strategy has taken a back seat. Whatever the reason, the lack of a strategy has huge implications on an organization's marketing effectiveness.

  • Eight Ways to Improve Your Site Search and Capture More Conversions

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you're marketing an e-commerce, informational, or B2B site, your site search is a critical feature of your site and deserves your time and attention. And by making some small improvements to your site search, you can reap higher conversion rates, more leads, and happier repeat customers.

  • URGENT: Bussiness moneys for you Dear, sir!! A Reformed Spam Writer Helps You Stay Out of the Junk Folder

    Article

    CONTENT TYPE: Article | TOPIC: None

    About 10%-20% of all emails you send—even to people who requested them—will get accidentally routed to the junk/spam folder. What about that other 80%-90%? Those emails may not be spam, but they will have definitely broken some of these six rules for avoiding a one-way trip to email oblivion.

  • On Twitter, Popularity Does Not Mean Influence

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Even though a Twitter user may have a large following, his or her influence on Twitter is more strongly associated with engagement rather than numbers of followers or retweets, according to new research from the Hewlett-Packard Social Computing Lab.

  • 3 Questions About Micromarketing: Getting Big Results by Thinking Small

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ann Handley interviews Greg Verdino, author of "Micromarketing" and MarketingProfs speaker, about his book.

  • Enough About Me, Let's Talk About You: 4 Steps to Better Listening

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Carlos Hidalgo discusses how companies can stop talking only about themselves and focus more on their customers by following four simple steps.

  • Email, Intranet Top Tools for Engaging Employees

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email and an organization's intranet are the most important communication tools for organizations to engage employees and foster productivity, but a growing number of employers now use social media to distribute company news to their employees, according to a study from the International Association of Business Communicators (IABC) Research Foundation and Buck Consultants (an independent subsidiary of Xerox).

  • SocialTech 2010: 3 Other Social Networks for B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Megan Leap shares three other social networks for B2B marketing: SlideShare, StumbleUpon and YouTube.

  • Active Twitter Users Most Influential Online Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    What happens on Twitter doesn't just stay there: Active Twitter users—those who use Twitter on a daily basis—are three times more likely than other online consumers to produce a wide range of influential online content (blog posts, articles, and product reviews) that affect a brand's reputation, according to a survey from ExactTarget and CoTweet.

  • Tech-Gadget Census: Which States Own What

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The New York metro area has the highest per capita ownership of emerging technologies (iPads, netbooks, smartphones, and Blu-ray players) in the US, whereas the Phoenix metro area has the highest ownership of older gadgets, such as VCRs and CRT (cathode ray tube) TVs, according to a survey from Retrevo.

  • 5 Tips for Email Marketing Deliverability

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Maria Pergolino shares her top five tips for email marketing deliverability.

  • 3 Ways to Handle the Unpredictable Behavior of the B2B Buyer

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Michele Linn compares the unpredictable behavior of a B2B buyer and the behavior of preschoolers.

  • Mobile Social Networking Takes Hold

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Smartphones have become an integral part of Twitter and Facebook use: 33% of smartphone owners who use Twitter say they read tweets primarily via their smartphone, and 33% of such consumers send tweets primarily via their mobile device, according to a survey from Compete.

  • The Science Behind Moving from Clutter to Clarity

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch describes how businesses can move from clutter to clarity and, by providing less choices, actually improve sales.

  • How to Use Direct Mail to Drive Targeted Website Traffic

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you want to drive traffic to your website, which media should you use? Too many people suffer from an "oil and water" mentality when it comes to mixing online and offline media. But they work well together. And when you need to drive online traffic, an integrated approach can often work wonders.