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  • Signs of Recovery in Industrial, Tech Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    Despite dismal economic news overall, some business sectors are showing signs of improvement: Fully one-half of industrial-sector companies are expecting annual revenues in 2010 to be higher than they were in 2009, compared with the 24% of companies that reported the same a year earlier, according to a survey from GlobalSpec.

  • Situational Awareness: Stop Trouble Before It Starts

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Williams asks businesses to be aware of their situation and their business competitors.

  • 10 Tips for Generating New Prospects

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Helena Bouchez shares 10 tips for generating new leads.

  • Google Leads in Explicit Core Search in August

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    CONTENT TYPE: Chart | TOPIC: None

    Google Sites led the US explicit core search* market in August 2010, accounting for 65.4% of total searches conducted during the month, down 0.4 percentage points from July, according to data from comScore qSearch.

  • B2B Marketers to Boost Spending on Social Media, Digital

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    B2B marketers continue to shift their marketing mix away from traditional marketing vehicles toward social media and digital channels: 67% plan to increase spending on social media over the next two to three years and 64% plan to increase spending on digital and online marketing over the same period, according to a study by Booz & Co.

  • Refresh Your Email Writing Skills

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Maria Jarski shares a quick list of tips for refreshing your email writing skills.

  • Content Marketing Vital to B2B Marketers

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    CONTENT TYPE: Chart | TOPIC: None

    Content marketing is now a well-established, core marketing strategy in the B2B marketplace, with B2B marketers considering content integral to their marketing mix: fully 9 in 10 organizations say they market with content, according to a new study from MarketingProfs and Junta42.

  • What B2B Organizations Can Learn From Good Marriages

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Carlos Hidalgo shares what B2B organizations can learn from the communication of happily married couples.

  • Friendly's to Become Faster and Friendlier

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni shares Friendly's ideas for launching express locations that are faster, friendlier and change customers' perception of the company as slow.

  • Marketers to Double Spending on Digital Data by 2012

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    CONTENT TYPE: Chart | TOPIC: None

    US marketers are expected to more than double their investments in online-derived data sources by 2012, allocating a projected $840 million to information about digital audiences, transactions, and clickstream behaviors, according to a study by the Winterberry Group.

  • Three Ways to Find Negative Keywords

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    CONTENT TYPE: Article | TOPIC: None

    Keyword discovery is a huge component of pay-per-click advertising. You need to find relevant keywords so you can create topical ad groups, text ads, and landing pages. But for truly cost-effective, high-ROI PPC campaigns, it's equally important to find negative keywords—those that aren't relevant to your offerings or customers—so you don't waste ad spend.

  • Content Marketing Has Been a Successful PR Strategy for Decades

    Article

    CONTENT TYPE: Article | TOPIC: None

    The highly effective strategy of creating informational content that's valuable to prospects and customers has been with us for decades. Demonstrating expertise, becoming an authority, providing "how-to" information, and speaking about subjects of interest or relevance to your market are a superb way of promoting or driving market engagement for B2C or B2B brands.

  • Five Reasons Why Social Media Is Right for Small Business

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    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    When it comes to social media, the one thing that small and midsize businesses want to know is this: Is it worth it? Yes, it is. Here are five quick reasons why.

  • Achieve Less Din, More Dialogue With Your Social-Media Presence

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    There's not merely buzz but outright din surrounding social media and how "everyone" is using it to win hearts and minds, and maybe even help grow business. But before you jump in, take pause to reframe your thinking about social media—away from the tactical, and toward the strategic. Doing so will ensure that instead of adding to the noise you're positioning your organization to win.

  • US Ad Spend Increases 5.7% in 1H10

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    CONTENT TYPE: Chart | TOPIC: None

    Led by television media spending, total measured advertising expenditures reached $63.6 billion in the first half of 2010, up 5.7% from the same period a year earlier, according to data from Kantar Media. Ad spending during the second quarter of 2010 grew 5.4% over the same period in 2009.

  • Know Your Audience When Telling Stories

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch discusses how different cultures approach telling stories and why it's important to know your audience.

  • Top 10 B2B Blogging Tips From #TechChat With Mack Collier

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Megan Leap needs your vote for the top 10 tips from #TechChat for a free virtual pass to SocialTech 2010.

  • Brand Marketers Not (Yet) Sold on Social Media

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    With brand awareness cited as their primary brand-management goal in 2010, most corporate brand executives say online communications and traditional public relations—not social media—are still the most effective channels to reach their audiences, according to a survey from MiresBall and KRC Research.

  • Google Instant Means 5 Big Changes for Search Marketers

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    CONTENT TYPE: Infographic | TOPIC: None

    Google recently unveiled Google Instant, which displays search results to a user as they type. The benefits of these changes, according to Google, are (a) Predictive Typing: as you type, a prediction is made of what you are seeking; and (b) Instant Results: as you type, the results appear. Every new character updates the search results instantly.

  • Men More Likely to Act on Ads, Women More Likely to Click

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    CONTENT TYPE: Chart | TOPIC: None

    Businesswomen deliver a 23% higher click-through rate for online ads than businessmen, who are 53% more likely, however, to take action—such as download a whitepaper, start a free trial, or make a purchase—after clicking on an ad, according to a study by Bizo.