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  • Seven Types of Smartphone Apps Driving Mobile Market

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    CONTENT TYPE: Chart | TOPIC: None

    Seven categories of mobile applications are expected to dominate the mobile market over the next four years: email, games, social networking, instant messaging, mapping and directions, music and radio, and weather apps, together will account for an estimated 7 billion downloads worldwide by 2014, according to research from In-Stat.

  • Most Twitter Replies, Retweets Occur in First Hour

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Roughly 29% of tweets generate a reaction from other twitter users, such as a reply or retweet, and fully nine in 10 of those reactions occur in the first hour of the original tweet, according to a report by Sysomos.

  • 5 Things to Know Before Buying Marketing Automation

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Carlos Hidalgo shares his five tips of what to keep in mind before you buy marketing automation.

  • Email and Facebook Dominate Sharing of Online Content

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    CONTENT TYPE: Chart | TOPIC: None

    Email is still a key component of digital marketing: 49% of consumers share content online at least once a week, with most of it shared via email (86%) and Facebook (49%), according to a study from Chadwick Martin Bailey and iModerate Research Technologies. Just 4% of surveyed consumers share content via Twitter and 2% do so via LinkedIn.

  • Walking a Mile in Their Customers' Boots

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs guest blogger Jeanne Bliss discusses how USAA's empathetic approach to customers consistently wins them business and accolades.

  • Content Quality (Not Quantity) Builds Social Media Influence

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though most marketing executives (84%) agree there is a correlation between one's ability to drive action (influence) and one's reach, 90% draw a clear distinction between influence and popularity, and cite the quality of content as the most important factor in building influence online, according to a survey from Vocus and Brian Solis.

  • Co-branding Healthy Oatmeal With ... Cinnamon Rolls?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses Cream of Wheat's co-branding cereal with Cinnabon.

  • Knowing Every Link in Your Supply Chain

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Paul Barsch shares thoughts about how companies are listening to consumers' demands to know where and how products are produced.

  • Forrester: Social Media Content Creation Waning

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers continue to join and engage with social networking sites, but the percentages of those who contribute new and fresh content to a broad array of social media fell or reached a plateau in 2010, compared with levels recorded a year earlier, according to a study by Forrester Research.

  • 3 Social Media Measurement Tips From #TechChat With Andrew Spoeth

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Megan Leap shares the top three tips from TechChat with Andrew Spoeth.

  • A Louder Message Isn’t a Better Message

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Alan Belniak shares his thoughts about noisy, pointless ads and how to make your message heard through the clutter.

  • 10 Best-Practices in Planning and Marketing Virtual Events

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Imagine making your events (marketing meetings, conferences, tradeshows, etc.) available to a much larger, highly attentive audience that can conveniently gather and exchange information, browse exhibits, receive product demos, provide feedback, and network—all via their computer.

  • Four Ways to Deal With Inactives on Your Email List

    Article

    CONTENT TYPE: Article | TOPIC: None

    On any email list, there will be subscribers who signed up and never again showed signs of life. In email lingo, we call such list members "inactives." They may have opted in to a specific offer, then disengaged, or they were in the market for your product or service but aren't any more. Here are four ways you can deal with inactives.

  • Fatal Mistakes in Questionnaire Design: Leading and Misleading Questions

    Article

    CONTENT TYPE: Article | TOPIC: None

    Leading and misleading questions always yield questionable data, based on which you are highly likely to report findings that can misguide stakeholders. Moreover, decisions they make based on such data could cause an organization's failure rather than lead to its success. Here's how to diagnose and repair those faulty questions.

  • How to Achieve Relevance in Direct Digital Marketing: Have a Plan

    Article

    CONTENT TYPE: Article | TOPIC: None

    This final installment in a series of articles on achieving relevance in direct digital communications discusses the fifth vital key: developing and maintaining a plan. Achieving relevance requires you to define a step-by-step approach to overcoming each hurdle.

  • Most Teen Brand Word-of-Mouth Occurs Offline

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    CONTENT TYPE: Chart | TOPIC: None

    Despite the image of teens being obsessed with digital communications, only 13% of teen word-of-mouth (WOM) about brands takes place online—via texting/instant messaging (7%), social networking (3%), and email (3%)—according to a survey from Keller Fay Group.

  • Are Referral Fees the New Word-of-Mouth Marketing?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Elaine Fogel discusses whether one should pay for referrals.

  • Retailers Increasing Spending on Internet, Mobile Channels

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    CONTENT TYPE: Chart | TOPIC: None

    Most retailers say they are emerging from the recession better positioned for strong and sustainable revenue growth, with many planning to increase spending on Internet and mobile channels over the next 12 months, according to a survey from Forbes Insights. In addition, most retailers are planning to advertise more aggressively during the 2010 holiday shopping season.

  • HP Business Answers: Your office in a backpack

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Matthew Stibbe shares tips from HP Business Answers about mobile working and productivity on the move.

  • 6 Tips for Building a More Creative Company

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Williams discusses six tips for building a creative company.