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  • Seven Reasons Why Leading With Price Will Kill Your Advertising, Your Branded Offers—and Your Company

    Article

    CONTENT TYPE: Article | TOPIC: None

    Leading with price in your messaging suggests your brand has nothing else to say or show for itself. And that's not good for a host of reasons.

  • Why and How You Should Be Using Triggered Email, Part 1

    Article

    CONTENT TYPE: Article | TOPIC: None

    You can segment your list and version your broadcast campaigns with different offers and creative, but the real power of personalization and relevance lies in trigger-based email, because behaviorally targeted trigger-email campaigns get 30% higher open and click-through rates and three times the conversion rates of broadcast email.

  • 12 Small-Business Marketing Phone Tips for the 12 Days Till Christmas

    Article

    CONTENT TYPE: Article | TOPIC: None

    During the holiday season, how do you reconcile the high-pressure needs of your small business with your family's desire to roast chestnuts on an open fire? Having a virtual phone service can help, as can these 12 small-business phone tips for the 12 days leading up to Christmas.

  • How to Track Clicks in Your Email-Newsletter Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: None

    The success of your email-marketing campaigns cannot be determined without proper focus on what reports are telling you, and reporting on click-throughs is a critical way of determining how engaged your audience is. But you need to be able to translate link reports into successful email-marketing campaigns.

  • Online Display Ads Bounce Back in Q3

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The US online display advertising marketing rebounded sharply in the third quarter of 2010 with $1.284 trillion worth of display ads delivered to Internet users during the period, up 22% from $1.050 trillion a year earlier, according to data from the comScore Ad Metrix.

  • An Open Letter to B2B Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Carlos Hidalgo writes a letter from all B2B marketers to sale sin hopes of improving the relationship and promising a more unified front.

  • Digital Media Combos Drive Sales, Brand Favorability

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Exposure to impressions of organic search results, paid search results, and online display advertising—and specific combinations of such media—produces both a measurable lift in brand favorability and likelihood to purchase, according to a study by iProspect and comScore.

  • Christmas Blend as an Instant Coffee: Good Idea or Bad?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Williams discusses Starbucks recent decision to offer its beloved Christmas Blend as an instant coffee.

  • Best Day for B2B Ads? It Depends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Business professionals are more likely to click on digital ads during the weekend, but more likely to take action on such ads during the week—particularly on Wednesdays, according to a study by Bizo. However, a professional's industry is an even better indicator of when one is most likely to take action on digital ads.

  • Takeaways From Ad:Tech NY 2010

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Helena Bouchez shares the highlights and lessons from Ad:Tech NY 2010.

  • How to Get a Standing Ovation in 4 Easy Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Parag Prasad shares insightful tips about how to be a powerful, inspirational speaker.

  • Cha-Ching! Online Retail Is Back (for Now)

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US online retail spending reached an estimated $32.1 billion in the third quarter of 2010, up 9% from $29.6 billion a year earlier, and the fourth consecutive quarter of positive year-over-year growth following a year of flat or negative growth rates, according to data from comScore.

  • Advertising/Marketing Ranks Second as the Most Social Industry

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Elaine Fogel shares the results from NetProspex's Social Industry Analysis.

  • Fascinate: 7 Triggers to Persuasion and Captivation

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Helena Bouchez discusses the seven triggers of persuasion and captivation in the context of business.

  • Welcome Emails Drive Up Revenue, Transactions

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email campaigns that welcome new subscribers generate higher transaction rates and more revenue per email than bulk mailings, as they educate subscribers and set expectations for future communications via email, according to a study by Experian CheetahMail.

  • Win the World Over: Use Comparative Advantage

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch talks about producing something at the lowest cost of anyone else (comparative advantage) in order to win in the global marketplace and uses China as the prime example.

  • Six Best-Practices to Improve Sales and Marketing Alignment

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Your sales and marketing organizations are the most critical links to customers. The alignment of those two organizations determines how well a company attracts buyers and sells to them. The relationship is more than just a simple handoff at the point a lead is generated; it is the foundation for profitable revenue growth.

  • The ROI of Real-Time Marketing and PR

    Article

    CONTENT TYPE: Article | TOPIC: None

    In a world where speed and agility are essential to success, most organizations still operate slowly and deliberately. But the MBA-style approach of working off spreadsheets that predict what to do months into the future is no help when news is breaking in your industry today. The Internet has fundamentally changed the pace of business, compressing time and rewarding speed.

  • Support Is the New Marketing: Why Web Marketing Is So Different From Offline Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    On the Web, customers want details, facts, comparisons, and feedback from other customers. They avoid the fluff and waffle and marketing hype. What the Web represents, more than anything else, is a shift in power: away from organizations, toward customers. Brands, politicians, even popes are being questioned more than ever.

  • Strategy First When Integrating Social Media and Direct Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The path to social-media success is filled with sinkholes that cost you time and relationships. Clearly defining your plan, documenting the process and details, and revising the plan as needed is the difference between profitable social-media engagement and being just another corporate presence.