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  • Customer Experience: Do You Roll Out the Red Carpet?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Leigh Duncan-Durst shares ideas about how to treat every customer like they matter ... and the dangers of not doing so.

  • Top Retailers Sold on Facebook, Twitter for Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    National retailers are marketing via social networking channels—particularly Facebook, but also Twitter—at increasing levels, integrating their online and physical properties via those channels and using their rapidly increasing fan and follower bases to build stronger brand experiences, according to a report by Media Logic.

  • Google, Hulu Set Video and Ad Records

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans viewed more than 4.6 billion online video ads in October 2010, with Hulu delivering a record 1.1 billion video ad impressions during the month on the strength of fall TV viewership, according to comScore Video Metrix. Meanwhile, Google Sites maintained its position as the top online video property during the month, reaching a milestone of 2.0 billion video viewing sessions.

  • Bill Cosby Is Not Dead: 4 Tips to Prevent Spreading Twitter Rumors

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Maria Jarski offers four tips to help avoid spreading wrong info and false rumors on Twitter.

  • Illuminate Rather Than Complicate

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses how companies should keep their product message simple and clear for consumers.

  • Can Finance’s Image Be Fixed?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Paul Barsch discusses the financing industry's struggle to regain its image these last few years.

  • 10 Key B2B Mobile Arguments to Turn Skeptics Into Supporters: A Slideshow With Audio

    Article

    CONTENT TYPE: Article | TOPIC: None

    To launch your marketing programs, you need the green light from your internal executives—and that means building the business case for new media and new programs. Here's how to convince B2B executives that mobile poses a high-opportunity, high-ROI marketing channel—and can make a significant impact with their business-centric audiences.

  • Six Steps to Improve Customer Retention

    Article

    CONTENT TYPE: Article | TOPIC: None

    Customer retention is ultimately driven by value. Even the best segmentation, targeting, positioning, creative messaging, or promotion with flawless execution will fall flat in the absence of value. To succeed, customer retention must be a top-down, companywide initiative. Here's how to get there in six steps.

  • How to Attract an Audience for Your Virtual Events

    Article

    CONTENT TYPE: Article | TOPIC: None

    Companies have discovered that a virtual-engagement strategy provides a new channel for reaching target audiences. Virtual-engagement platforms remain open 24/365 for connecting with prospects, customers, and employees around the globe. No wonder virtual engagement is on its way to becoming a key component of innovative companies' marketing mix.

  • DRTV: There's Method in the Madness

    Article

    CONTENT TYPE: Article | TOPIC: None

    Some of the funniest comedy skits have been spoof TV spots—and they closely follow proven DRTV principles to make their sketch more believable and more poignant: They grab your attention; they frame a problem that needs to be solved; they state their offer as the solution; they show the product in use; and they ask for the order—a lot.

  • Fortune 500 Social Media Use: Twitter Overtakes Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The use of Twitter among the nation's largest corporations has nearly doubled: 60% of companies listed on the 2010 Fortune 500 have a corporate Twitter account with at least one tweet issued in the previous 30 days, up from 35% who did so a year earlier, according to research from the University of Massachusetts at Dartmouth. Meanwhile, 56% of Fortune 500 companies have a Facebook profile.

  • Brand Haiku: Starbucks

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger and Chief Content Officer Ann Handley shares a haiku about her favorite brand ... and one that she loathes ... and past of Powered's Aaron Strout writing challenge.

  • Social Media Payoff for Brands, but 'Friends' Finicky

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Companies that deliver high-quality customer experiences via new media are rewarded for their efforts, often in the form of higher brand awareness and likelihood to purchase among those who engage, but that loyalty can be hard to find and hard to keep, according to a survey from Cone.

  • 3 Tips for Helping Customers Fall in Love With You

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Williams shares relationship advice of his youth that applies to wooing customers today.

  • Brands' Mobile Apps Frustrate Users

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly four in ten mobile users (38%) say they're dissatisfied with most of the apps currently available from their favorite brands, and 69% agree that if a brand's mobile app isn't useful or easy to use, it contributes to a negative perception of the brand, according to a survey from EffectiiveUI.

  • Digital Ads as Engaging as Content (Sometimes)

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Fully nine in ten consumers notice digital ads in the first 10 seconds of visiting a webpage, and in that period, consumers who fixate on such ads are as emotionally engaged with ads as they are with webpage content, according to research from the Online Publishers Association (OPA), which explores the effectiveness of OPA Ad Units.

  • 7 Ways to Improve Your Landing Pages

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Megan Leap discusses 7 ways for improving your landing page and getting visitors to convert.

  • Got Social Strategy? One-Third of Brands Do

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social marketing is growing up: Not only have activity levels across social communities risen, but the number of brands now applying more focused and disciplined approaches to their social media communities has increased significantly over the past year, according to a study by ComBlu.

  • Quality or a Low Price: Which Matters More?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Ted Mininni discusses the results of a study IBM commissioned Braun Research and whether consumers care more about quality or low prices.

  • 4 Mobile Marketing Facts From #ProfsChat With Christina Kerley

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Megan Leap shares four fantastic facts about mobile marketing gleaned from #ProfsChat With Christina Kerley.