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  • Don’t Hog Glory, Invest It Instead

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Williams discusses how to invest in your team by sharing the praise with fellow co-workers or employees.

  • Social Media Top Priority for PR in 2011

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than two-thirds (67%) of senior-level public relations (PR) professionals say their companies are now engaging in social media on some level and 69% say social media will be a top priority for PR in 2011, according to a survey from Vocus. Fully 80% of PR professional say social media will be more important in the coming year.

  • How to Stand Out From Your Kajillion Competitors

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Veronica Maria Jarski asks readers to consider what makes them interesting and what they can do to stand out from the competition.

  • Social Media Brand Followers Hunting for Deals

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Six in ten consumers (60%) say they follow at least one brand a social networking site and 40% say when they interact with brands via social media they do so primarily to find coupons and special promotions, according to a survey from Empathica.

  • Does Having Members Make Building Community Online Easier?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest bloggers Maddie Grant and Lindy Dreyer discusses online community building and share an excerpt from their book "Open Community."

  • E-reader Brand Passion: Kindle Has It in the Bag

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When chatting online, consumers have the most to say about the Apple iPad, but they are more passionate about the Amazon Kindle, according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities.

  • New Media Customers: Hard to Find. Easy to Lose.

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni talks about cyber consumers and how hard it is to find them and then how easily they are lost.

  • Marketing Automation: The Beginning of the End?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Carlos Hidalgo discusses the end of marketing automation ... and what can be done to prevent its demise and use it well.

  • Why You Should Run Your Website Like a Magazine

    Article

    CONTENT TYPE: Article | TOPIC: None

    How do you avoid the deep deadly pit of uninspired corporate content? Simple. If you want people to come to your site, and stay there, your content should be as rich and varied as that of a good consumer magazine. Offer that kind of variety, and you'll really build a community.

  • Customer Experience Leadership Survival Guide, Part 2

    Article

    CONTENT TYPE: Article | TOPIC: None

    To make customer experience stick as part of your operation, you need to have an organized and phased approach for integrating it into your organization. Here, based on working with scores of clients from around the world, is the real-world approach for how to integrate customer experience into your operation.

  • Four Affordable Tools That Can Help You Market Your Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Small-business owners often feel the cash-flow pinch, especially when they're starting out. Because their resources are limited, they may feel that their marketing efforts have to be limited as well. Yet what they may not realize is that they already have some powerful marketing tools at their disposal.

  • Five Reasons Why App-vertising Is Right for Your Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Simply put, "app-vertising" is the use of applications to deliver branding, messages, content, or functionality to reach target audiences. And if you're looking for a tool that offers affordability, ease of use, and significant return on investment (ROI), then app-vertising may well be right for you.

  • Groupon Leading Pack in Social Deal-Making

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Fast-growing Groupon is enjoying prominence in the social deal-making market, accounting for 79% of US Internet traffic to group coupon sites for the week ended November 27, 2010, while second-ranked LivingSocial received just 8%, according to Experian's Hitwise Intelligence.

  • Get Clients in 2011: A Simple Marketing Plan

    Article

    CONTENT TYPE: Article | TOPIC: None

    Dana VanDen Heuvel offers tips, advice, and recommendations for creating a fabulous yet simple marketing plan for 2011.

  • Ad Recovery Picking Up Over Next 3 Years

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Global ad spending is forecast to reach $449.6 billion in 2010—up 4.9% from a year earlier—and continue to grow between 4.6% and 5.2% over the next three years, fueled by digital media and strong ad growth in developing markets, according to projections by ZenithOptimedia.

  • Are You Ready for Your New Customers?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Williams shares tips for getting your business (and employees) ready for new customers and start new relationships.

  • Learn How to Make Content Matter: A Free Seminar for You

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Maria Jarski shares the three traits of good content and offers tips for learning more about good content.

  • Mobile Email Opens Peak in Afternoons, on Weekends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    On average, 12% of email subscribers read email messages via mobile device during the standard workday, but that level increases to roughly 19% in early morning, late afternoon, and the weekend, according to a new study by eROI.

  • Cyber Monday Surpasses $1B in Record US Spending

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Retail e-commerce spending for the first 29 days of the November-December 2010 holiday season reached $13.55 billion, up 13% from the corresponding days in 2009, as Cyber Monday recorded $1.028 billion in online spending, up 16% from a year earlier, and the heaviest online spending day in history, according to comScore.

  • Natural Packing for Natural Juice

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses Odwalla's change to PlantBottle technology and its effect on bottling of juices and soft drinks.