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  • Three Techniques for Real Innovation in Product Development

    Article

    CONTENT TYPE: Article | TOPIC: None

    Product, price, place, and promotion are the four Ps of marketing. These days, however, there's a frenetic obsession with promotion, confusion about place, and a hectic battle over price. Amid the chaos, that first P is often overlooked.

  • Many Brands Don't Track Social Media Conversations

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite anticipated increases in 2011 digital and social marketing budgets, only 30.0% of marketers say they have a strong understanding of social media conversations happening around their brands, according to a survey from Alterian.

  • Should I Care About Quora?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Mario Sundar examples the purpose of Quora, its benefits, and the shares the reasons why you should care about Quora ... or not.

  • Five Ways to Gain Attention the 'Write' Way

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing is a vital component of various marketing-related tasks. Effective writing can improve sales pitches, enhance brand value, and perfect ad campaigns. Spruce up your marketing with these five tips.

  • Top 50 Websites by Ad Reach and Visits in December

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Yahoo Sites comprised the top-ranked Web property in December 2010 attracting 181.2 million unique visitors, followed by Google Sites with 179.3 million and Microsoft Sites with 177.0 million, according to comScore Media Metrix service. Meanwhile Amazon recorded its highest month of traffic on record from the holiday shopping surge.

  • Don't Diss Dads; They're Shoppers, Too

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni wonders why ads disrespect fathers and shares survey results from a recent survey about fathers doing more shopping.

  • Sales and Marketing Best-Practices: Seven Heavenly Virtues

    Article

    CONTENT TYPE: Article | TOPIC: None

    Sales and marketing best-practices are universally desirable—but, too often, elusive. Here are seven solid best-practices that address the misalignment between Sales and Marketing and help increase sales.

  • More Inc. 500 Companies Succeeding With Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than seven in ten (71%) of the nation's fastest-growing private companies now use Facebook and, among them, 85% say their efforts are proving successful, up 36 percentage points from the 54% that said so a year earlier, according to a study by the University of Massachusetts at Dartmouth's Center for Marketing Research.

  • 7 Tips for Writing a Killer Blog Post That Actually Gets Read

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger John Haydon of Inbound Zombie share his seven tips for keeping blog visitors hooked when reading blog posts.

  • I'm Water, You're Glue: 8 Ways Email Is the Sticky Stuff of Digital Dialog

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Stephanie Miller shares the conversation at #profschat regarding the importance of email in holding businesses and customers together.

  • Nine Ways to Elevate Your Presentation and Speaking Skills to Black Belt Level

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you're just beginning to present to audiences, or are a veteran speaker—becoming a speaking champ requires attention to detail. Begin with these nine, nuanced tips to master your speaking skills.

  • iPhone Dominating Mobile Email Activity

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 13.36% of email message opens occur via mobile device with the iPhone comprising more than 65% of that activity on average, according to a study from Knotice, which also finds that mobile email open levels are highest in the early-morning hours but vary dramatically by industry.

  • Three Lesser-Known Ways to Enhance AdWords Quality Score

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are you dissatisfied with the results of your Google AdWords ads? A low "Quality Score" could be to blame. If you've tried all else but aren't seeing results, give these three unconventional tips a shot at bumping up your score.

  • Digital Ad Spend to Climb 14%, Social Media 35%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US direct and digital advertising expenditures are forecast to reach $163.9 billion in 2011, up 6.2% from 2010 levels, according to a report from the Winterberry Group. Of that total, digital spending is expected to reach $31.6 billion, up 14.0% from the previous year.

  • Machines Are Reading Your Site ... and They Only Care About Two Things

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch discusses the implications of machines reading the news for marketing, PR and social media professionals.

  • Online Reputation Management's Top 3 Challenges

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Online reputation management (ORM) has become a hot term in digital marketing. But few marketers know exactly how to use it to their advantage. Learn how to tackle the Top 3 ORM challenges, and let your brand shine.

  • Direct and Digital Marketing Jobs Rebounding in 1Q11

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In anticipation of stronger business conditions, more than one-half (52%) of digital and direct marketing executives plan to increase hiring in the first quarter of 2011, up from the 41% who said so in the previous quarter, according to a survey from Bernhart Associates.

  • 5 Ways That Facebook Could Better Handle Privacy Concerns

    Article

    CONTENT TYPE: Article | TOPIC: None

    A MarketingProfs guest blogger and the CEO of Appitalism.com, Simon Buckingham shares 5 ideas Facebook could use to address the privacy concerns of its users.

  • Make These 5 Mental Shifts & Start Seeing the Opportunities Around You

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Stephen Denny offers 5 new mental shifts to make in order to see the opportunities hidden in plain sight around you.

  • Social Media Isn't Dead (No Matter What Some Folks Say)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger BL Ochman defends the importance of social media in response to AdAge's claim that social media is useless and dead.