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  • Still Holding Back? 10 (Business) Reasons to Participate in Social Media

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Christine Whittemore asks businesses why they participate in social media (and if they do) then suggests 10 reasons to use social media.

  • Presto! 5 Steps to Magically Fix a Boring Presentation

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch shares five tips to transform a ho-hum presentation into a more engaging presentation.

  • Rebalance B2B Marketing Budgets to Maximize Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Rebalancing your marketing investments is the way to sustainable, predictable, and profitable growth. That's why it's crucial to analyze where your budgets are going and identify where the biggest returns on spend are.

  • Marketers Up Spending on Digital, Social in 2011

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Driven by changes in consumer behavior and competitive forces, 80% of marketers say they plan to increase the volume of digital projects in 2011, with much of those investments focused on corporate websites and social technologies, according to a survey from AnswerLab.

  • KPIs Provide Insight to Influence Success and Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Effective marketing-measurement helps companies guide scenario modeling, planning, and investments. Establishing key performance indicators (KPIs) is an integral part of such an initiative. Find your KPIs with these four steps.

  • Google Tops Online Video Property in January

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 171 million US Internet users watched online video in January 2011, engaging in nearly 4.9 billion viewer sessions during the month, according to comScore Video Metrix. Google Sites, driven primarily by viewing at YouTube, was the top video content property, attracting 144.1 million unique viewers, followed by Vevo with 51.0 million.

  • The Upside of Downtime: 3 Tips for Using Your Slow Times Wisely

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs guest blogger Eliott Wolbrom shares three quick and easy suggestions for making the most of the inevitable downtime.

  • List Segmentation: Why It's Important and How to Do It

    Article

    CONTENT TYPE: Article | TOPIC: None

    List segmentation increases the relevancy of your email messages—resulting in higher open and click-through rates and increased sales. Not sure how to get started? Here are eight factors to consider when segmenting customers.

  • 10 Steps to Facebook Success for Your Non-Profit Organization

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger John Haydon of Inbound Zombie shares the hottest 10 tips for making Facebook work best for your non-profit organization.

  • E-tail Marketing: Is Social Media Worth the Cost?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media still trails traditional marketing channels such as email in driving traffic to retail websites; however, customers who visit top retail sites because of a social media interaction are highly likely to purchase, according to a study by Foresee Results.

  • Are Retailers Outdesigning Manufacturers With Buy Me Packaging?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses how Safeway is using a custom package shape to its private label—with cost savings.

  • How to Activate Viral Campaigns (or Why Social and Sharing Are Not the Same)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Simply slapping up social media content and hoping it works to build brand awareness and drive sales is not enough: "Social" is not the same as "sharing." And social content works best when it's shared. Here's how you can activate viral sharing of your content.

  • Facebook and Twitter Age Profiles Shifting

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Visitors age 35-54 comprised 35.4% of Facebook's user base in December 2010, down 3.6 percentage points from a year earlier, while Facebook's share of its youngest users (under age 18) and oldest users (age 55+) made the year's biggest gains, according to comScore.

  • Five Relationship Blunders to Avoid in Your Sales and Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    With Valentine's Day here, I'm reminded that marketing is like dating. You have to attract leads and differentiate yourself from the competition. Steer clear of these five mistakes, and build long-term relationships with your customers.

  • Social Breakups: Why Friends, Followers Leave Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than four in five consumers say they have "broken up" with at least one brand on Facebook, Twitter, or email because of irrelevant, too frequent, or boring marketing messages, according to a study by ExactTarget and CoTweet.

  • 8 Ways to Get Your Brand Known Around the Globe

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Liz Elting, co-founder and co-CEO of Translations.com, discusses 8 ways that companies can grow interest globally for their brands.

  • Find Your Valentine: How to Optimize Your Online Prospects (for Business and Dating!)

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's that time of year again. Valentine's Day is looming, and you're still alone. But are you marketing yourself well enough? Make these simple tweaks to any website—including your online dating profile—to improve success.

  • Millennials Hooked on Social Networking

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Millennials depend on social networking sites more than any other age group for personal connections and self-expression—but Gen-X adults are most likely to value recommendations about products and services on social sites, according to a report by GfK Mediamark Research & Intelligence (MRI).

  • 5 Things You Need to Know to Boost Your Lead Generation

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Carlos Hidalgo offers 5 suggestions for lead generation a few days before the lead-generation seminar at Digital Marketing World.

  • What Motivates Your Customer Network: Love, Glory, or Money?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether customers are motivated by curiosity, personal interests, or commercial goals—it's crucial to know why they'd want to collaborate with your business. Here are three motivational forces that drive collaboration.