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  • Google Nabs 65% of Search in February

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Sites led the US explicit core search market in February 2011, accounting for 65.4% of total searches conducted during the month, followed by Yahoo Sites with 16.1% and Microsoft Sites with 13.6%, according to data from comScore qSearch.

  • Facebook Marketing: Six Reasons to Approach With Caution

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    What slowly began as a dorm room phenomenon has developed into one of the world's most essential business strategies. But before businesses jump headfirst into Facebook, they might want to take a closer look at the power Facebook wields over every account, page, and photograph.

  • Fortune Global 100 Social-Media Savvy, Getting Savvier

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Twitter is emerging as the leading social platform among the world's largest corporations: 77% of the Fortune Global 100 (FG100) have a Twitter account, whereas 61% have a Facebook page, according to a report by Burson-Marsteller.

  • 5 Questions (and Answers) About Social Location Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    The other day, my cousin (who teaches high school in New Hampshire) started following me on . I was surprised because ---while my cousin is nowhere near a Luddite---she also isn’t steeped in the social media world. She doesn't suffer from what is known as Social Tool "ADOS" (Attention Deficit … Ooh! Yet there she was,

  • Is the Web a Zero-sum Game?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger and managing editor Matthew T. Grant discusses whether Internet businesses really can adopt the 'winner take all' mentality.

  • The Market Research Survey Is Dead; Long Live the Market Research Survey

    Article

    CONTENT TYPE: Article | TOPIC: None

    Market research surveys, though expensive and out of reach for many, have been around for ages. But there is now a revolution brewing in MR that makes it something even the smaller players can fully participate in.

  • Long-Tail Websites Deliver Higher Ad CTRs

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    CONTENT TYPE: Chart | TOPIC: None

    Digital marketers may be missing opportunities by focusing ad campaign spending solely on premium short-tail websites: Average click-through rates (CTRs) for ads placed on long-tail websites are 24% higher than those placed on short-tail sites, according to a study from CONTEXTWEB.

  • Is Bieber Fever Becoming Bieber Overexposure?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses how Justin Bieber seems to be overexposed in his endorsement of products and wonders if celeb endorsements work.

  • Social CRM: Measuring Relationships (the Wrong Way, and the Right Way)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you've invested a lot in social media, you hopefully have a growing number of people talking about you. If so, who are they? Which ones are driving the conversation? Do your social CRM measurement tools tell you anything?

  • Forrester: User Attitudes Toward Email Improving

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    CONTENT TYPE: Chart | TOPIC: None

    Attitudes toward email marketing have improved over the past four years: Consumers delete fewer promotional email messages without reading them and are more likely to forward such messages to others, according to a report by Forrester Research.

  • Home Sweet Home: Businesses Bringing Production Back to the U.S.A.

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch discusses the advantages that some businesses are finding in bringing production back to the United States.

  • Just What Do Marketers Do, Anyway?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Product value isn't defined by quality or price; it relies on marketing and customer insight. Without them, a $1,000-a-minute violinist is a $32-a-day subway performer. Learn to find your $1,000-a-minute market.

  • Google Android Overtakes RIM, Apple

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Android surged past RIM BlackBerry to become the most popular smartphone platform in the US, accounting for 31.2% of market share as of January 2011, up 7.7 percentage points from the previous three-month period, according to data from the comScore MobiLens service.

  • Because I Said So: Who Knows What's Best for Your Product?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Alan Belniak shares how being an impassioned marketer is good---except when it clouds your judgment about making marketing decisions.

  • You Scratch My Virtual Back, I'll Scratch Yours

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Duncan Heath of Extreme Sports Trader shares how customers pay businesses with Facebook Wall posts, blog posts, etc. for services.

  • Secrets of Case Study Winners: How B2B Marketers Can Create Successful Programs

    Article

    CONTENT TYPE: Article | TOPIC: None

    Though social media has brought clients and vendors together, it's still a tough sell to get clients to agree to do case studies. But the B2B marketers who produce dozens of case studies know a few secrets... and this article shares them with you.

  • Retail Offerings on Facebook Up 60%

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Retailers ramped up product offerings on Facebook in 2010: Some 7.6 million products—valued at roughly $3.78 billion—were offered on Facebook via SortPrice-built storefronts in 2010, up 60% from the 4.6 million products offered in 2009, according to a report by SortPrice.

  • SEO Must-Know Basics: The Hows and Whats

    Article

    CONTENT TYPE: Article | TOPIC: None

    Search engine optimization (SEO) is a common theme of website-redesign projects these days. RFPs dedicate entire sections to the topic, but it's still confusing to some. Here are the must-know, fundamental basics of SEO.

  • Deal-a-Day Spending to Reach $3.9B by 2015

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    US consumer spending on deal-a-day offers is forecast to reach $3.9 billion by 2015, increasing at a compound annual growth rate (CAGR) of 35.1% over the next four years, from an estimated $873 million spent in 2010, according to BIA/Kelsey.

  • Your Vendor-Client Relationship: Is It a Love Match?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Lauren Fernandez discusses the traits of a healthy vendor-client relationship and tips that she learned from her marketing-savvy father.