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  • Why You Should Match a Brand's Marketing to Its Stage of Life

    Article

    CONTENT TYPE: Article | TOPIC: None

    Like living things, brands pass through life cycles. Marketing approaches that worked well when a company was in its growth phase may not work later in its life. Learn how the four stages of a brand's life dictate its marketing needs.

  • Mobile Display Ads Up 128% in Past Two Years

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The number of US advertisers* using mobile display ad campaigns reached 689 in April 2011, up 128% from two years earlier, according to a study by comScore. Campaigns related to mobile content and publishing comprised the plurality of mobile ads, amounting to 50% as of March 2011, followed by ads for consumer discretionary goods (26%), information technology (7%), and financial services (6%).

  • 5 Excellent Reasons to Attend the MarketingProfs B2B Forum 2011

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Carlos Hidalgo discusses how important and influential MarketingProfs's B2B Forum is to him and why readers should head out to Boston in June.

  • Go Local: Seven Steps to Running Geotargeted Campaigns Like a Pro

    Article

    CONTENT TYPE: Article | TOPIC: None

    This is the decade for geotargeted local advertising and bringing the global presence to the local user. Though it may seem daunting, getting local can be a simple and rewarding process if you follow these seven steps.

  • BMW, Clinique, Audi Top Luxury Brands on Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    BMW, Clinique, and Audi nabbed the top three spots among a list of 100 prominent luxury brands for exceptional Facebook marketing, according to the newly launched L2 Prestige 100 Facebook IQ index, which ranks the Facebook aptitude of luxury brands.

  • Rethink Packaging & Add Value to Products

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses how smart packaging is important for products, and how rethinking them can add a powerful punch to your product.

  • Adapt or Perish: The New Dynamics of Digital Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Attracting, engaging, and retaining customers in the digital age of marketing requires companies to adopt a true integrated multichannel strategy that is fueled by customer data and enabled by interactive marketing technology.

  • Twitter Use Reaches 13%, Strongest Among Minority Groups

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 13% of online adults in the US say they use Twitter, up from 8% who said so in November 2010, according to a new report by Pew Research. Meanwhile, Twitter use among men has doubled, from 7% in November, to 14% in May 2011.

  • How to Host a Twitter Chat That Rocks

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Maria Jarski gives tips on hosting a Twitter chat, from how to get a hashtag, what type of Twitter chat to have, and how to run it.

  • It's Nice to Share (Just Not Your Revenue)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Bibi Wardak discusses soon-to-be-launched Buckaroo, a new cloud-based tool that helps small businesses run their own marketing campaigns.

  • Tradigital Values: Reconciling Traditional and Digital Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Respecting traditional branding ideas in the face of an increasingly interactive marketplace may best be described as "tradigital." Here are four ways to marry traditional and digital values at your organization and get results.

  • Twitter Stats: Photo-Sharing Tweets; Search Queries

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Twitter's recent announcement to launch its own photo- and video-sharing service may impact the role of established, third-party image-hosting services, that now enable some 2.1 million tweets linked to images each day, according to a study by Sysomos.

  • Passion Drives Nissan's Social Media Marketing: An Interview With Erich Marx

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Maria Jarski interviews Erich Marx regarding his newly created role as Nissan's director of Social Media & Interactive Marketing.

  • Work With Passion: Lessons From a Successful Hollywood Screenwriter

    Article

    CONTENT TYPE: Article | TOPIC: None

    There is magic in passion. If you believe in your work, you will take more risks, bounce back from more humiliating rejections, and fight longer and harder for your projects. Here's how I did it.

  • Getting a Diploma Is Easy (Compared With Getting a Job)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MketingProfs blogger David Reich offers words of advice to the upcoming college graduates of 2011 to help them on their job search.

  • Social Media Popular as TV, Movies Lose Appeal

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In a rapidly changing media landscape, social media has retained its value to consumers as a source of entertainment, whereas television and movies have lost significant share, according to a study by Edelman.

  • 5 Tips to Keep LinkedIn From Becoming HackedIn

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Andrew Parker describes the LinkedIn security issue and gives five tips so users can prevent their LI accounts from being hacked.

  • Keep Up With Marketing's Industrial Revolution: Five Tips for Retooling Your Team

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing automation is rapidly changing how we mine our data, create our programs, deliver our content, and continually refine, streamline, and automate. But getting results requires having (and retooling) the right team.

  • Privacy Concerns Erode Social Media User Satisfaction

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most social media users say they are uneasy (42%) or ambivalent (38%) about sharing personal information on social media sites and such attitudes, though they vary in intensity across popular social sites, have a negative impact on users' likelihood to recommend those sites, according to a study by Netpop Research.

  • I’m Afraid to Write this Article (And That’s the Problem)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Jonathan Lewis shares his viewpoint that advertising agencies should be a little edgier and not ruled by political correctness.