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In a move to shove Yahoo off its display-ad perch, Google last Thursday launched its DoubleClick Ad Exchange, which the company promised would streamline and improve how display ads are targeted at and delivered to a desired audience.

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National magazine ad spending surpassed local TV ad spend in June, bumping local TV into fourth place, but cable TV kept its lead, followed closely by network TV.

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Americans 65+ have suffered less in this recession than other age groups, because most have already retired and downsized their lifestyle. Hardest hit have been those on the verge of retirement.

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More than half (55%) of gay and lesbian Americans read blogs, compared with only 38% of heterosexuals. They also use social networking sites more than their heterosexual peers.

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Need a friend? Brisbane-based uSocial will find thousands of them on Facebook for you—at a price.

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Fidelity.com was by far the leading online-trading website in July, followed by those of Scottrade and ING's ShareBuilder, virtually tied for second place, according to Nielsen NetView data.

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Total measured advertising expenditures in the first six months of 2009 fell 14.3% from a year earlier, to $60.87 billion, according to TNS Media Intelligence. Q2 spending was down 13.9% from last year—the fifth consecutive quarter of year-over-year decline.

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The reputations of several industries—car manufacturers and banks prominent among them—plummeted in the last year.

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The financial services industry accounted for the most online image-based ad impressions in July, with nearly 36 billion. Next were Web media and telecommunications, followed by retail goods and services, according to Nielsen.

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Social networking sites delivered 21% of all US online display ad impressions in June 2009, according to a recent comScore study, with MySpace and Facebook together accounting for more than 80% of impressions in the social networking category.

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Yahoo News led the way among online current events and global news destinations in July, followed by the CNN's and MSNBC's digital networks, according to Nielsen NetView data.

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Facebook users now number 300 million—nearly the size of the US population—CEO Mark Zuckerberg recently announced. His even bigger news: Facebook is now in the black, much earlier than anticipated.

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Facebook use among the 55+ set increased 25% from July 4 to August 4, after growing an astounding 532% in the previous six months.

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Spending on word-of-mouth (WoM) marketing slowed in 2008, nevertheless increasing 14.2%, to $1.54 billion. It is on pace to increase another 10.2% in 2009, placing WoM among the fastest-growing advertising and marketing segments.

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Adobe will buy Web analytics firm Omniture in a move to enable Adobe customers to better measure and monetize their digital assets, said Adobe.

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The number of Americans watching mobile video jumped 70% from 2Q08 to 2Q09, and TV viewership increased slightly in the same period. Moreover, 57% of consumers at least once a month watch TV and go online simultaneously.

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Map sites led the way among the top online travel properties in July, namely Google Maps and erstwhile category leader Mapquest, followed by travel-planning sites Expedia and TripAdvisor, according to Hitwise.