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  • Neuromarketing Is the Future, But...

    Article

    CONTENT TYPE: Article | TOPIC: None

    Increasingly, marketers are turning toward brain-imaging techniques, such as functional magnetic resonance imaging (fMRI), in the quest for the Holy Grail "buy button." We call it neuromarketing. The brain, however, is reluctant to reveal its code.

  • Don't Make These Value-Proposition Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: None

    You think your value proposition is as strong as it needs to be because you are making sales, right? But you may be selling in spite of, not because of, your value proposition.

  • Ten Commandments for Effective Online Social Networking

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Here's a 10-step game plan for social-network involvement. You don't have to think of these steps as commandments; rather, they are practical guidelines that will make you a better member of the social-networking communities in which you participate.

  • Holiday Shoppers Prefer to Pay With Cash

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Only 26% of consumers who shopped over the Thanksgiving 2009 holiday weekend said they used credit cards for their purchases, while 39% said they used cash, and the remaining used debit cards, according to a poll conducted by America's Research Group for Reuters.

  • Black Friday Online Sales Up 11%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US consumers spent $595 million shopping online on Black Friday 2009, an increase of 11% compared with Black Friday 2008—and the second heaviest online spending day to date in 2009—according to comScore.

  • E-tail Traffic Down Black Friday, Thanksgiving

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    On both Black Friday and Thanksgiving this year, the top 500 retail websites recorded decreases in their share of US visits year over year, according to Experian Hitwise.

  • Pre-Thanksgiving Black Friday Traffic Up 87%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online traffic to a custom category of Black Friday advertising websites increased 87% for the week ended November 21, 2009, according to Experian Hitwise. Overall, visits to Black Friday websites increased 4% compared with the same week in 2008.

  • Holiday Shoppers to Spend Less This Year

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    This holiday season, almost half of holiday shoppers (46%) plan to spend less on holiday gifts compared with last year, according to a recent Harris poll. Young consumers are an exception: Just 37% of Echo Boomers (age 18-32) plan to spend less.

  • Consumer Confidence Edges Up in Nov.

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The Conference Board Consumer Confidence Index, which had declined in October, increased slightly in November and now stands at 49.5 (1985=100), up from 48.7 in October, according to the Conference Board's Consumer Confidence Survey.

  • Consumers Feel Frugal This Holiday Season

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumer spending will likely be lower this holiday season, as US households plan to spend an average of $390 on Christmas gifts, compared with last year's estimate of $418, according to the Conference Board Christmas Spending Survey.

  • Five Tips for Building an Online Community

    Article

    CONTENT TYPE: Article | TOPIC: None

    Building a successful online community isn't as easy as it might seem. A thriving community requires defined goals and a clear strategy. Below are five tips to help you build an online community.

  • Recruiting Executives and Industry Experts for Qualitative Research

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Your studies are not appropriate for participants found on purchased lists, and the participants will take part in a series of in-depth interviews. So how do you find your interviewees?

  • 'The Open Brand': How Brands Can Thrive in a Consumer-Driven World

    Article

    CONTENT TYPE: Article | TOPIC: None

    "The Open Brand" is a power-packed framework and guide for how brands can thrive and participate in a world where the consumer is the creator. Here's a Q&A with one of the authors.

  • Capturing Campaign Sales Lift—Can Pre-Post Measurements Be Trusted?

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    The typical pre-post measurement is not accurate enough to support major marketing decisions; moreover, if it is not managed correctly and improved, Marketing can take a significant hit on credibility.

  • Women Still Predominant Household Shoppers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Women will soon outnumber men in the workplace, but they are still largely responsible for purchasing food and other items used by the entire household, according to Mediamark Research & Intelligence (MRI).

  • SEO Professionals' Salaries Hold Steady

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite a weak economy, the salaries of most SEO professionals have remained strong in 2009, according to SEMPO's Second Annual in-House Salary Survey.

  • 'Value' Tops Consumers' Grocery Shopping List

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When making decisions to purchase food, household, and personal products, consumers' primary focus is value, according to Ipsos Marketing.

  • Social Media Video Viewing Up 98%

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Time spent viewing video on social networking sites has nearly doubled in the past year, from 503.8 million minutes in October 2008 to 999.4 million in October 2009, according to Nielsen.

  • Gen-Y Women Viewed by Gen-X as Trendsetters

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Gen-Y women have emerged as a distinct and influential consumer demographic, and they wield significant brand influence over older Gen-X women, according to a study conducted by Radar Research for Sugar Inc.

  • Moms Sacrifice Own Purchases for Family's Sake

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As mothers carefully budget for their families, they are sacrificing purchases that are for their own use in order to ensure their families get what they need, according to a study by the Marketing to Moms Coalition.