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  • Five Reasons Why Mobile Marketing Is Prime for B2Bs—And Five Key Questions B2B Marketers Should Be Asking

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the B2C space there's a lot of buzz around mobile marketing, but in the B2B sector it's more likened to a whisper. B2Bs are missing out on super-sized opportunities for integrating a valuable new brand touch point for their customers and establishing a dynamic new communications channel with professional audiences.

  • What Stonyfield, Method, and Green Mountain Roasters Know (and You Should, Too)

    Article

    CONTENT TYPE: Article | TOPIC: None

    New vision and approaches can add significantly more value to brands over their competitors. Some brands can easily become commodities. Unless they choose otherwise.

  • Selling Like Billy Mays: Five Essential Character Traits That Make a Product Easy to Sell

    Article

    CONTENT TYPE: Article | TOPIC: None

    Billy Mays, who, sadly, passed away at age 50, was a potbellied, black-bearded Atlantic City carnival barker who wore a blue long-sleeve shirt and a white undershirt. And direct marketers loved him. According to Mays, to be great and an easy sell, a product must have these five essential character traits.

  • Who Are Potential Apple Tablet Buyers?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The new Apple tablet has wide appeal and will significantly expand Apple's customer base, as half of potential buyers don't own an iPod or iPhone, according to an SRG survey of online Americans age 12+.

  • What Google Suggest Suggests

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google is a powerhouse of information on a range of human behaviors, emotions, and opinions, and it offers insight into what people might care the most about concerning a given topic, according to a post by Duke and MIT professor Dan Ariely on his blog, PredictablyIrrational.com.

  • Mobile Advertising ROI: What Works, What Doesn't

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Animated ads are the fastest-growing and most-effective mobile ad format among both brand and direct-response focused campaigns, enabling marketers to tell a more complex message without the necessity of a click, according to a study from Quattro Wireless.

  • Super Bowl Viewers Tune in for Ads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Over one-half (51%) of Super Bowl viewers enjoy the commercials that air throughout the game more than the game itself, according to the Nielsen Company. The remaining 49% say they enjoy the game more than the ads.

  • YouTube to Launch Movie Rentals

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    YouTube is set to debut movie rentals this week with a limited selection of independent films from the Sundance Film Festival, according to YouTube Biz Blog.

  • Holidays Drive Traffic to Retail, Greetings Sites

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Traffic to retail websites grew in December as the online holiday shopping season reached a crescendo—while consumers' holiday festivities generated a surge in traffic to flowers/gifts/greetings and e-card sites, according to comScore. In addition, traffic to shipping sites reached a 2009 high as consumers rushed to ensure timely delivery of holiday gifts.

  • Marketers to Focus on Social Media in 2010

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Two-thirds (66%) of marketing professionals plan to invest in social media over the next 12 months and 40% will shift more than one-fifth of their traditional direct marketing budget toward digital, interactive, or social channels, according to a new survey from Alterian.

  • 2010 Ad Spend Flat, Online Up: Forecast

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In view of improved expectations of economic recovery, the US advertising market is forecast to fall just 0.1% this year, according to a revised forecast from MAGNA. The reassessment is a slight improvement from MAGNA's forecast issued in December 2009, which projected a 1.3% decline in ad spending.

  • Many Google News Users Bypass News Sites

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than four out of ten (44%) of visitors to Google News scan headlines without accessing newspapers' individual sites, including many "power news users" who consult news sources as least twice a day, according to new study from Outsell.

  • Online Retail Email Volume Up in 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The largest 100 online retailers sent an average 132 promotional email messages to each of their subscribers during 2009––an average 11 emails per month––up 12% from 2008 levels, according to a study from Smith-Harmon.

  • Consumer Confidence Climbs in Jan.: RBC

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    After declining throughout much of 2009, American consumer confidence improved sharply this month, returning to levels not seen since the financial crisis began in September 2008, according to the recent results of the RBC Consumer Attitudes and Spending by Household (CASH) Index.

  • Companies Embrace SaaS for CRM

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As companies continue to embrace software-as-a-service (SaaS) for the most strategically critical applications in their businesses, 52% say they are deploying SaaS for customer relationship management (CRM), making it the most widely adopted application of SaaS, according to a study from Avanade.

  • Marketing Hiring to Rebound in Early 2010

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Digital and direct marketing hiring is on track to rebound in early 2010: 46% of hiring managers plan to add staff in the first quarter, up from 30% who said the same in the fourth quarter 2009, according to a Bernhart Associates survey.

  • Look Who's 10: Happy Birthday MarketingProfs!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    This year marks the 10-year anniversary of MarketingProfs. The site was founded a decade ago by CEO Allen Weiss, a marketing academic, as a place where his fellow "prof"-essors and marketing "prof"-essionals could learn from each other.

  • How to Be Successful With New Web Initiatives

    Article

    CONTENT TYPE: Article | TOPIC: None

    One of the traps that many organizations fall into when launching a new Web initiative is putting the focus of the project on new technology or new functionality. Instead, you need to start your project with the end result in mind. This article outlines project phases that you need to include when launching any Web campaign.

  • How a B2B Company Went From Zero Brand Awareness to 190 Leads With Its First-Ever Direct-Mail Effort

    Article

    CONTENT TYPE: Article | TOPIC: None

    With Q4 looming, along iwth company revenue targets for the year ahead, this company faced the perennial dilemma common to B2B marketers: how to fill the sales funnel with quality leads now to get a jump on sales-cycle activity in January. A classic direct-mail package and a brilliantly simple strategy for getting through the mailroom and onto prospects' desks was the solution.

  • Defining Market Opportunity—You Be the Judge

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    At its core, market opportunity is your sizing forecast for a specific product or service, now and over the next several years. At a minimum, you should know that information in terms of sales dollars. A solid understanding of opportunity will guide you to the best markets and warn you off the bad ones. It will frame your investments and serve in part as your scorecard to mark progress.