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  • The End of the Long-Copy vs. Short-Copy Debate

    Article

    CONTENT TYPE: Article | TOPIC: None

    Which converts better and drives more sales: long-form copy or short-form copy? "The more you tell, the more you sell," claim the adherents of long copy. "No one has time to read below the fold," counter short-copy partisans. Of course, both sides are right...

  • Video Microsites—The Brand-Story Campaign Solution

    Article

    CONTENT TYPE: Article | TOPIC: None

    Everyone has a website stuffed with content ranging from the important to the useless. But marketing initiatives aimed at a highly targeted audience require their own space and identity if they are to succeed. When you use the Web as your vehicle for your campaign, the obvious solution is a video-campaign microsite.

  • Gartner: Key CRM Predictions for 2010

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    CONTENT TYPE: Chart | TOPIC: None

    As social networks become even more important for reaching customers, by the end of 2010 Facebook will be the No. 1 social networking site in all but 25 countries and will attain a total membership of 600 million (including inactive accounts and a small number of users with multiple accounts), according to Gartner.

  • Newspaper Sites Most Valued for Local Info

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    CONTENT TYPE: Chart | TOPIC: None

    Local newspaper websites remain the most used and valued online sources of credible and trustworthy local content and advertising: 57% of consumers cite their local newspaper website as the top online source for local information, followed by online portals (54%), and local TV websites (53%), according to a new survey conducted by comScore on behalf of the Newspaper Association of America.

  • Study: Social Media Use by Fortune 500

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The adoption of social media is growing among the nation's largest corporations: 22% of the 2009 Fortune 500 companies have public-facing blogs with a post in the past 12 months, and 35% have active registered Twitter accounts with a tweet sent within the past 30 days, according to a study from the University of Massachusetts at Dartmouth.

  • New Year Drives Traffic to Tax Sites

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    CONTENT TYPE: Chart | TOPIC: None

    January marked the start of the tax season, prompting millions of consumers to visit tax websites during the month as they prepared to file their returns, according to comScore.

  • Fortune 500 Weak in Natural Search

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    CONTENT TYPE: Chart | TOPIC: None

    Although they spend millions of dollars on paid search, Fortune 500 companies are largely invisible in natural search: Collectively, the Fortune 500 spent an average $3.4 million per day on 97,559 keywords during the fourth quarter of 2009, yet only for 25% of those keywords Fortune 500 companies rank in the top 50 of natural search results, according to research from Conductor.

  • Smartphones: iPhone's Share Nearly Doubles

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Apple's share of the smartphone market jumped to 14.4% in 2009, overtaking Microsoft's Windows Mobile to become the No. 3 smartphone operating system, according to Gartner.

  • Families Want Choices Among College Lenders

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    CONTENT TYPE: Chart | TOPIC: None

    Nine in ten (92%) parents with a child under age 25 say families should be able to choose from a variety of lenders to finance their children's college education, according to a survey from Ipsos Public Affairs.

  • How Consumers, Bloggers Use YouTube

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Music is the most popular video category on YouTube, accounting for 30.7% of all videos viewed, followed by entertainment videos (14.6%), and people and blog videos (10.8%), according to a study from Sysomos.

  • Email Integral to Social Communications

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    CONTENT TYPE: Chart | TOPIC: None

    Contrary to speculation that social networking communications would replace traditional email, the amount of time consumers spend exchanging personal email has held steady: 71% of online consumers spent 20 minutes or more weekly exchanging email with friends and family in 2009, the same level recorded in the previous year, according to a new survey from Merkle.

  • Tech Early Adopters: New Consumer Profile

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    CONTENT TYPE: Chart | TOPIC: None

    Attracting early adopters is critical for providers of new consumer technologies, and the profile of the cutting-edge consumer is changing, according to new research from In-Stat.

  • Why Social, Mobile, and Email Are BFFs (Not Archenemies)

    Article

    CONTENT TYPE: Article | TOPIC: None

    The digital-marketing trifecta of social media, mobile, and email are fueling (not cannibalizing) one another. One clear example is the impact that smartphones are having on the use of email and social networking.

  • A Five-Step Guide to Take Your Campaign Global

    Article

    CONTENT TYPE: Article | TOPIC: None

    How can you ensure that your translated campaign carries the impact of the original? More important, how do you avoid the enormous cost (new creative, photography, design) of having to launch a new marketing campaign for each local market?

  • The 10 Most Common Pitfalls of Brand Licensing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Combining your product with top brands is an incredible way to escalate growth. If you are looking to drive revenue, enter new markets, or reposition your product, brand licensing can lead to dramatic results. As with any new endeavor, however, pitfalls abound.

  • The Value of SaaS Isn't Just Lower Cost

    Article

    CONTENT TYPE: Article | TOPIC: None

    Build a value proposition for your SaaS solution that's supported by multiple legs, because there's danger in relying on a single strategic advantage over your competitors. In other words, it's hard to sit on a one-legged stool.

  • Consumer Confidence Down Sharply in Feb.

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    CONTENT TYPE: Chart | TOPIC: None

    The Consumer Confidence Index, which had increased in January, declined sharply in February and now stands at 46.0 (1985=100), down from 56.5 in January, the Conference Board reported.

  • Socializing Top Mobile Internet Activity

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers spend an average of 2.7 hours on the mobile Internet each day—connecting socially, managing their personal finances, and even advocating for causes, according to a new survey from Ruder Finn.

  • Twitter Growth Slows, User Base Younger

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The number of Twitter users reached an estimated 75 million by the end of 2009, up from approximately 5 million in the previous year, but the growth rate of new user accounts is slowing and only 20% of Twitter users are active, according to a study from RJMetrics.

  • Experts: Internet Will Enhance Our Intelligence

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    CONTENT TYPE: Chart | TOPIC: None

    A decade from now, the Internet will have redefined the way we read, write, and gather knowledge to skills largely built around gadgetry and applications, according to a new study from Pew Internet.